Title Project MED-ROUTE “Mediterranean Route for Tourism and Culture” (Ref. I-B/1.2/368) About MED-ROUTE LEAD PARTNER: Region of Sterea Ellada / Development Agency of Evia, Greece FINAL CONFERENCE: “Development and Promotion of Thematic Tourism through ICT in the Mediterranean Sea Basin: Experience and Results of the MED-ROUTE project” Amman, Jordan, 16/06/2015

Contents Project Information Cross-Border Partnership Scope of the Project General Objective Specific Objectives Expected Results Target Groups – Beneficiaries Main Activities 2 MED-ROUTE FINAL CONFERENCE – Amman, 16/06/2015

Project Information 3 MED-ROUTE FINAL CONFERENCE – Amman, 16/06/2015 Project Title: Mediterranean Route for Tourism and Culture (MED-ROUTE) (Ref. I-B/1.2/368) Call for Proposals: 1 st Call for proposals for standard projects ENPI CBC Mediterranean Sea Basin Programme Start:August 2011 End:July 2015 Budget: € (Financing 90%: €)

Cross-Border Partnership CountryRegionPartner 1 Greece Region of Sterea Ellada Region of Sterea Ellada / Development Agency of Evia (Lead Partner) 2 Greece Region of Central Macedonia Region of Central Macedonia / Regional Development Fund 3 JordanAl-Balqa, Jordan Ministry of Tourism and Antiquities 4 Italy Region of Calabria Province of Vibo Valentia 4 MED-ROUTE FINAL CONFERENCE – Amman, 16/06/2015

Scope of the Project Promote cultural and other alternative forms of tourism in both parts of the Mediterranean Sea basin through multimodal transport systems 5 MED-ROUTE FINAL CONFERENCE – Amman, 16/06/2015

General Objective Increase mobility in the participating regions for thematic tourism purposes, while at the same time promoting accessibility from one region / country to the other 6 MED-ROUTE FINAL CONFERENCE – Amman, 16/06/2015 Joint Analysis/Strategic Planning and Development of a Mediterranean Web-GIS platform that will bridge cultures and transport systems of the participating regions HOW?

Specific Objectives (1/2) Increase / enhance the capacity of Mediterranean authorities in promoting local and regional identities and alternative forms of tourism Develop new trans-Mediterranean tourism products (“routes” on cultural and thematic tourism in the Mediterranean Sea Basin) Create networks among project partners and stakeholders focusing on experience, know-how and information exchange 7 MED-ROUTE FINAL CONFERENCE – Amman, 16/06/2015

Specific Objectives (2/2) Coordinate formulation of policies on promoting thematic tourism through the use of new technologies Reduce seasonality and improve the quality of tourists in the participating areas Improve the visibility of cultural assets and natural wealth of the participating areas 8 MED-ROUTE FINAL CONFERENCE – Amman, 16/06/2015

Expected Results (1/2) Raised stakeholder awareness through active involvement in benchmarking, strategic planning, and capacity building Raised public awareness through dissemination activities Improved accessibility to and visibility of the tourism product of the participating areas through the Web-GIS platform Increased knowledge of local/regional authorities participating in the project on issues related to thematic tourism development and promotion through customized capacity building seminars 9 MED-ROUTE FINAL CONFERENCE – Amman, 16/06/2015

Expected Results (2/2) Wider variety of thematic tourism forms through new tourism products / routes in the participating areas included in their strategic plans Multiplier effects  adoption of innovative ways for developing & promoting thematic tourism from partners and external entities in the Mediterranean Sea Basin through the respective Green Paper and the Follow-Up Plan 10 MED-ROUTE FINAL CONFERENCE – Amman, 16/06/2015

Target Groups – Final Beneficiaries Local/regional authorities involved in the project Local/regional/national stakeholders of all participating areas SMEs and other entities/associations active in tourism/culture industry in the participating areas Organizations operating in the field of the promotion of cultural and natural heritage Tourists Local populations 11 MED-ROUTE FINAL CONFERENCE – Amman, 16/06/2015

Major Activities (1/3) Existing situation analyses in the participating regions on resources/means for tourism promotion, availability and digitization of content – Synthesis Identification of good practices on promoting thematic tourism in the Mediterranean and Benchmarking of the participating authorities Joint formulation of Strategic and Operational Plans on the development and promotion of thematic tourism in the participating regions 12 MED-ROUTE FINAL CONFERENCE – Amman, 16/06/2015

Major Activities (2/3) Design and implementation of Capacity Building Seminars to the staff of the participating authorities and other stakeholders Design and development of the Web-GIS platform – pilot operation / evaluation of end- users/ fine-tuning / launch Joint formulation of a “Green Paper on promoting thematic tourism in the Mediterranean Sea Basin” 13 MED-ROUTE FINAL CONFERENCE – Amman, 16/06/2015

Major Activities (3/3) Dissemination and diffusion of project results (Communication Plan, Project Identity, Project Website, Facebook/Twitter, eNewsletters, Promotional Material in printed and electronic form, Events, etc.) Ex-ante, On-going and Ex-post Evaluation of the project progress, outcomes and results – Identification of potential multiplier effects – Sustainability and follow-up of the project 14 MED-ROUTE FINAL CONFERENCE – Amman, 16/06/2015

Thank you for your attention Dinos Papapolyzos Development Agency of Evia SA / TREK Consulting SA LEAD PARTNER: Region of Sterea Ellada / Development Agency of Evia, Greece