Distance Learning at the University of Manchester - Future Directions Pam Vallely Academic Director for Distance Learning

Current Distance Learning at UoM c7,000 students registered on DL programmes at UoM Wide range; UG, PGT, (+PGR), CPD using DL or blended approaches DL is already an established activity

Why DL? Benefits to students: Study at a time, pace and place convenient to individual needs Learning integrated into existing professional/personal/domestic commitments Cost-effective mechanism of studying

Why DL? Benefits to The University: Financial contribution Possible change in on-campus applications Global footprint Lead in technology-assisted learning Widening access

Time to expand Agreement from University SLT to invest in DL Significant expansion requires a step change

University of Manchester A World-Class Partnership

A sample overview of Pearson’s global partners

Partnership Services Customised based on unique programme needs Market Viability Programme Assessments & Enhancements Programme Marketing and Campaign Execution Applicant Generation and Enrollment Management Proactive Student Retention Partner Systems and Process Integration Course Development & Instructional Design Support Faculty Training 24/7/365 Dedicated Support Services LMS Solutions and Data Center Hosting Faculty Payments & Administrative Resources Market Research Marketing & Recruitment Student Services Academic Services Technology Services Additional Funding

Marketing Online Marketing & Marketing Operations Search & Interactive Marketing Search engine optimisation Driving traffic and leads through online channels Paid search and CPC advertising Social media Email cultivations Marketing investment and performance management Budget and student goals Ongoing channel management to optimise performance Campaign planning & execution Media planning and negotiations Asset creation and initiative deployment Initiative performance analysis Database marketing and pipeline cultivation

Recruitment Process Pearson

Student Support Dedicated retention: focused student support Welcome call Outlining keys to success Proactive check-ins Behind the scenes monitoring Encouragement and recognition of efforts Respond to Programme and service questions as needed

Content Production, authoring, conversion, story boarding, QA testing Course Design Collaborative, Learner centered, Outcomes based ANALYSE Faulty Consultations, course objectives review, content review & gap analysis, DESIGN Curriculum & Instructional Design, assessment strategy, delivery method, 4 M O N T H S DEVELOP Content Production, authoring, conversion, story boarding, QA testing IMPLEMENT Technical Implementation VLE integration, UAT, analytics and reporting set up, faculty training EVALUATE

Technical Services 24/7/365 Help Desk Support All major VLEs All technicians are our employees No outsourcing of support Telephone Support Dedicated free phone number Optional priority queuing Webform/Email Support Intelligent Webform to collect data Accurate and reliable Located on a secure https site Live Chat Users may engage helpdesk staff any day, any time Live Person Chat feature includes receipt of typed transcript Self Help – FAQ Users may visit our self-help area to search FAQ FAQs address technical issues for users at any level

Pearson Services University retains full control Marketing: University brand standards adhered to University approves materials (images, text, etc.) Admissions: University establishes all admissions criteria University makes all admissions decisions Tuition: University establishes tuition rates Course Content: Course content is provided/owned by university Academic approves all course elements prior to online delivery Instruction: Instruction delivered/overseen by university Academics

Market research & pricing Faculty recruitment and Online Learning Our services and flexible partnership model Shared Programme strategy Marketing strategy Market research & pricing Course design Course content Programme management Faculty recruitment and training Course information Admissions, offers, payments Course outcomes Academic delivery Academic support Assessment and certification Accreditation Alumni management Marketing execution Student enrolment Retention services Content conversion Academic training Content delivery Learning technology 16

Partnership Development Process

University Activity Contract negotiation Heads of Terms Overall contract with University Bespoke agreement with each programme 2. Establishment of Central DL Project oversight Group Academic Director for DL Head of DL Operations E-learning expertise IT, Finance, Marketing input Based in TLSO with physical space on central campus 3. Identification of Phase 1 Programmes (2016 intake) HUMS; International Law, Ethics & Healthcare 4. Identification of Phase 2 Programmes (2017 intake)

Future Meet Pearson Event Autumn – date to be announced 2. Programme ideas email me; pvallely@manchester.ac.uk existing or new/DL or F:F scalability school strategy? 3. Role of MOOCs 4. Influence on UoM technology