Salud America!: Using Social Media in Driving Change for Latino Childhood Obesity Prevention Rosalie P. Aguilar, Project Coordinator Institute for Health.

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Presentation transcript:

Salud America!: Using Social Media in Driving Change for Latino Childhood Obesity Prevention Rosalie P. Aguilar, Project Coordinator Institute for Health Promotion Research (IHPR) UT Health Science Center-San Antonio (UTHSCSA) Follow

bit.ly/SaludAmerica GROWTH IN LATINO POPULATION Sources: latinobrandingpower.com Salud America! Healthier Schools Research Review By 2050, Latinos will be 35% of the youth population!

bit.ly/SaludAmerica ISSUE: UNHEALTHY WEIGHT 30% Latino 21% White vs. OBESITY 2-5 yr olds bit.ly/SaludAmerica Source: The State of Obesity (2015).

bit.ly/SaludAmerica  ~ 50% live in cell phone only homes  ~ 76% used mobile device for Internet  Access & share health information  High social media use LATINOS USE SOCIAL MEDIA Source: Pew Research Center. Source: Closing the digital divide (2013).

bit.ly/SaludAmerica SOLUTION: SALUD AMERICA! Mission: Build a NETWORK, create RESEARCH / ROLE MODEL STORIES / TOOLS for community capacity to drive policy change, & eliminate disparities in LATINO CHILDHOOD OBESITY. Network: 100,000 (Social Media plus list)

bit.ly/SaludAmerica  Evidence-based Policy Spectrum  Website membership  Constant user engagement using social media platforms STRATEGY: DIGITAL EFFICACY Pre-policy Policy Development Policy Enactment Post Policy

bit.ly/SaludAmerica  6 research packages on policies for healthier communities (bilingual)  New research & policy areas for 2016 STRATEGY: BUILD EVIDENCE

bit.ly/SaludAmerica Salud America! Website Boost education, advocacy efficacy/capacity Curate and map new policies & resources Produce Salud Hero role model stories STRATEGY: DIGITAL EFFICACY

bit.ly/SaludAmerica STRATEGY: CURATE POLICIES “Policies in Progress” What policy changes are trending?

bit.ly/SaludAmerica What policy changes are trending? STRATEGY: CURATE POLICIES Register, comment & share post! 1. What else is happening in this area? 2. What are the local demographics of the area? % Poverty indicator Search more changes in this area

bit.ly/SaludAmerica STRATEGY: SALUD HEROES Latino Students Drink Healthier in California’s San Joaquin Valley Fifth-Grader Gets Hydration Station & After School Fitness Programs for Her School Hydration Stations Start a Water- Drinking Movement in Washington

bit.ly/SaludAmerica STRATEGY: RESOURCES Salud America! also has resources on topics like health equity. Find toolkits, webinars, studies, infographics, videos, etc.

bit.ly/SaludAmerica  Daily/Weekly ads reach 100k+ with health messages and actions  Salud America!’s social media handle STRATEGY: SOCIAL MEDIA

bit.ly/SaludAmerica Weekly #SaludTues Tweetchat (1p ET Tuesdays STRATEGY: TWEETCHATS

bit.ly/SaludAmerica  Live video stream via Periscope App  2-3 minute English & Spanish videos  Watch re-cap on Facebook STRATEGY: E-EVENTS #SaludLive

MARKETING CAMPAIGNS  Regularly occurring social media campaigns  Photo/recipe sharing  Healthy activities  Video Voting  Build SA! brand awareness  Win prizes (i.e.

bit.ly/SaludAmerica MARKETING  Vote & comment on your favorite Salud Hero video  Share videos with family, friends, community  Help grow the network & build a culture of health

bit.ly/SaludAmerica PETITION CAMPAIGNS

bit.ly/SaludAmerica  Internal messaging system to share strategies, build capacity, & connect w/ leaders  Build self & collective efficacy through SA! website NEXT STEPS: LEADERS’ MAP

bit.ly/SaludAmerica  Tailored community health reports to support healthy change  See indicators on poverty, obesity, food access, etc.  Increased support & technical assistance (TA) from our team NEXT STEPS: SALUD LEADER (COMMUNITY HEALTH) REPORTS

bit.ly/SaludAmerica  Weekly, monthly & quarterly tracking  Google Analytics, FB, Twitter, YouTube, Tweetbinder  Hashtag comparison (Topsy)  Storify (Tweetchats) TRACKING ON-LINE ACTIVITIES

bit.ly/SaludAmerica GET INVOLVED! Register as a Salud Leader to join our movement and 1.Be added to our map! 2.Access free videos, reports, maps, & updates 3.Access to Community Commons tools

bit.ly/SaludAmerica ACKNOWLEDGEMENTS IHPR & Salud America! Director: Amelie Ramirez, DrPH Funder: The Robert Wood Johnson Foundation Institution: UT Health Science Center at San Antonio

bit.ly/SaludAmerica QUESTIONS? Follow GRACIAS!/ THANKS! Contact Info: Rosalie Aguilar, MS. Phone: (210)