John Fleming Graeme Kidd

What is Slow? festina lente About quality, tradition, diversity A positive, progressive approach A mindset or practical philosophy About living life at a human scale A growing international movement

Slow Food Reaction to Fast Food Close to 100,000 members Slow Food UK 2,000 members Local group: the Convivium Terra Madre, Ark, Praesidium Foundation for BioDiversity University of Gastronomy

A little bit of history 1986 Slow Food established 1989 Slow Food International % of members not Italian 1999 Cittaslow set up in Italy Greve-in-Chianti, Orvieto Bra, Positano 2005 Phase II of Cittaslow

The Slow Food Manifesto Our defence should start at the table with Slow Food. Let us rediscover the flavours and savours of regional cooking and banish the degrading effects of fast food. Co-producers – Good, Clean, Fair Eco Gastronomy

Convivium Activities Tastings, visits to producers Work with local schools Work with local producers Convivial activities!

So what is a Cittaslow? A town where it is good to live Part of a network of towns A place where a certain attitude of mind prevails A quality town… in the sense that quality of life is important to all – permanent and temporary residents

The Cittaslow Mindset Builds on Slow Food principles and extends them into areas other than food, drink and hospitality A way of life and of living that looks to improve the fabric of life for all Connects people, local government and Slow Food with a common goal

Cittaslow embeds the Slow approach into your municipality Eco Administration

Why join Cittaslow? It makes good sense Provides some guiding principles for good government and good practice Helps keep your town ‘on course’ Develops or crystallises partnerships It’s about being, doing, and enjoying Plugs you into a network Provides a hook

Cittaslow Goals Environment Infrastructure Quality of Urban Fabric Encouraging Local Produce/Products Hospitality and Community Boosting Cittaslow awareness

Taste Education

Praesidia Encourage Local Produce/Products: Preservation of local foodstuffs

International networking Different food cultures

Cittaslow UK Slow Food UK