SHOSi

COMPANY DESCRIPTION Company History and Ownership Online shopping was boring and anti-social. Wanted to make it fun and social like real world shopping. Approached but was rejected by Instagram. Started our own company—SHOSI! ShoSi will be a LLC (limited liability company) owned and operated by seven partners: Mission and Vision Mission--To bring ease and innovation to every shopper. Vision--To become the leading centralized application for social media users offering a simplified yet customized shopping experience. Value Proposition For social media savvy online shoppers aged 18-29, Shosi is an application that compared to Like2Buy, simplifies the shopping experience in a unified app making it fun, visual, easy, and social. Start-up Funding and Objectives Each person put in their share in order to get the total $250,000. Primary objectives over the next few years: Achieve the break-even through the first 3 years’ operations Become a market leader Build a strong user base Create partnerships with well-known retailers Products and Services Allow users to follow the stores they love, and view products posted in a selection of categories. Users can shop from directly within the app, or share favorite items with friends via an image with a link to a site that compiles all the product’s information which can be purchased.

SWOT ANALYSIS Strengths bridge between ecommerce and social media easy to access & use convenient consumers can discover similar or new products benefits for both small and large companies authorized retailers ensures quality many product categories Weaknesses customers need to be tech savvy depended on retailers inexperienced management limited capital/funding no brand recognition Opportunities international market minimal/low competition bridge between social media and ecommerce partnership with many retailers celebrity partnerships/shopping list Threats large companies like Amazon adopting our ideas competitors like like2buy who are filling a similar need non-verified retailers (we cannot build trust!)

PEST Factors Political Net neutrality Online sales tax Regulations on Social Media and E-Commerce Social Demographics Social trends Sensitive topics Economics Recessions Interest rates Unemployment rate Technology Incorporate latest technology Cater to different devices and Operating systems

COMPETITOR ANALYSIS Amazon/eBay/Like2BuyShosi Sales· Amazon and eBay have a large market share. · 50% increase in sales on joining Amazon Marketplace. · Shows all the trends. · Shosi does not have a market share yet. · New Venture. · Shosi shows users the current trend. Customer Acquisition · Loss to the manufacturer’s brand value and identity. · Not a very appealing place for customers who are brand conscious. · Manufacturers maintain their brand identity. · Shosi also works in the interest of people especially the millennials who are brand conscious. Marketplace Infrastructure · The variety and all in one aspect is offered. · Similar recommendations to all users. · The variety and all-in-one aspect is offered here as well · Shosi helps you have it and own it and be it in no time. Amazon/eBay/Like2BuyShosi Marketplace Fees · Amazon and eBay do not charge sellers a fixed price. · Indulges in requesting customers for gift wrap options and charging further for such offers. · ShoSi would charge a fixed price for the sellers. · Does not indulge in making such offers. The difference in the revenue is compensated by provisioning advertising space on the ShoSi site and app for the different manufacturers/sellers/ brands. Keeping Inventory in Sync · They are responsible for having the products stocked up. · Their reputation can be affected. · Like2Buy platform implemented by Curalate has not been advertised to its full extent and it says it’s a click away to the shopping cart, but it’s actually many clicks away. · ShoSi is not responsible in stocking up the items. · ShoSi’s brand image will not be affected by it. · Using ShoSi is very convenient and is just a click away to user’s shopping cart.

CONSUMER ANALYSIS SOCIAL MEDIA ACTIVIST Frequently purchase merchandise online Easy access to the retailer’s site Image Search IMPULSE BUYER Follows celebrities Posts several pictures Able to see what others like and buy Trending topics and products LUXURY BUYER Large, disposable incomes High end products Early adopters

MARKETING STRATEGY Product Market: App Market Target Market: 18 – 29 Year OldsUnique Selling Points Picture Search What’s Trending Authorized Retailers “For social media savvy online shoppers aged 18-29, Shosi is an application that compared to Like2Buy, simplifies the shopping experience in a unified app making it fun, visual, easy, and social.”

MARKETING PROGRAM PricePlace Free App Mobile App Stores Apple Android Windows Website PromotionProduct Celebrities Kim Kardashian, Taylor Swift, Katy Perry, LeBron James Social Media Influencers Jenna Marbles, Marques Brownlee, Wellington Authorized Retailer Promos Brand Name: Shosi Packaging: User-friendly interface in a simple clean look Product Description: Help savvy social media shoppers shop in a unified app Functionality Profile Set Up vs. Guest

SOSHi Interface

FINANCIALS

EVALUATION & CONTROL Reach New App users Unique Users Unique Visits New app users who create profiles App Details App Frequency – how often the app is opened App Length – how long they app is used “Depth” of Visit – how many screens they go through Ad Time – how long does a user spend looking at an ad Bounce rate – if a user leaves the app once it is opened Number of authorized retailers PlanProfitability Help to determine if we are meeting objectives in marketing strategy Market Share Analysis Financial Analysis Are we using the right ads Number of clicks EfficiencyStrategic Amount of Type on App Ease of Use Reaching target market or not Check user profiles and popular social media accounts not yet researched

Q&A SESSION