Sony SmartEyeglass introduction Display Innovation CHINA 2015/ Beijing Summit October 14, 2015 Hiroshi Mukawa SIG Business Department New Business Development Division Device Solution Business Group Sony Corporation Hiroshi.Mukawa@jp.sony.com

Professional career 1987- Enter Sony Corporation Development of MiniDisc as a mechanical engineer 1992 Introduce the world first MiniDisc recorder MZ-1 1994-95 Study optics at Stanford Univ. Learn hologram technology　　　　 1995- Development of next generation optical disc system 2004- Start R&D of SmartEyeglass 2012 Introduce the world first closed caption glasses STW-C140 2014- Responsible for business and product development of SmartEyeglass

Sony’s presence in Head Mounted Display space Smart- Eyeglass Morpheus HMZ-T3 Pursuit is to provide sub window with small & lightweight device Pursuit is to overlay information on real world with minimum distraction Pursuit is to create a sense of immersion in virtual reality world Overlay V I R T UA L Super Presence Augment ed Sub Window Smart - Attach! prototype prototype

Sony’s positioning in eyewear display category Even in the crowded monocular and binocular market Sony wants to bring light weight, ergonomic design while keeping a reasonable FOV Mixed Reality Wide FOV 120g, 40° Ambient 88g, 23° Monocular Binocular 64g, 22° 70g, 14° SmartEyeglass 77g、20° 44g, 15° Augmented Reality SmartEyeglass Attach! 40g （Excluding frame）, 14° Module wt. 48g Light weight

Sony SmartEyeglass

Viewability and Wearability especially for longtime use SmartEyeglass features Viewability and Wearability especially for longtime use Viewability features Binocular display with no adjustment 1,000cd/m2 display brightness Screen position in a user’s natural field of vision Undistorted view through a 1㎜ thin lens 85% See through transparency Display features See-through features Wearability features 77ｇ eyewear display package Equal weight dispersion across the product

SmartEyeglass optical module technology Hologram light guide system enables Wide viewing angle（Horizontal 19°）、Wide eye box(Horizontal 9mm) 、Overwhelming lens thinness(1mm) and High see-through transmittance(85%) simultaneously Kathy Miller I am a writer and a traveler 19° Hologram Light guide Out-coupling Hologram In-coupling Hologram 1mm Eye box (Horizontal) 9mm Transparent substrate Collimator Lens Kathy Miller I am a writer and a traveler Eye μdisplay LED Optical Engine

SmartEyeglass Developer Edition SED-E1 SmartEyeglass exchanges sensor data and image/audio data with Android smartphone cloud Eyewear display accelerometer gyro compass brightness sensor camera Camera, sensor data Image, audio data Controller input switch microphone speaker battery

SDK open to public at Sony Developer World from Sep. 2014 http://developer.sony.com/smarteyeglass Main Contents Emulator Sample code API Reference Tutorial Development Manual and guidelines

Consumer use cases Create new user experience by overlaying complimentary information to real world Notifications Sports watching Live event Navigation

Unlimited potential in use cases related to DESKLESS WORKER Enterprise use cases Unlimited potential in use cases related to DESKLESS WORKER Aircraft maintenance Gas Pipeline Medical Sweets Drink Utility Maintenance Parts picking Engine Maintenance

Sony SmartEyeglass Attach!

SmartEyeglass Attach features Organic EL panel realizes high display quality and small optical module High display quality 10,0000:1 Contrast ratio 100% sRGB Color gamut Readability under bright sunlight Ability to attach to many eyewears with small, light weight design Ultra light weight optical module with 0.23” micro OLED panel High density mounted PCB 100:1 10,000:1 Processor Sensor hub Wireless LAN Bluetooth Micro OLED display Prism lens

Potential use cases of SmartEyeglass Attach! Sports are good potential applications leveraging light weight and less hindrance nature of Attach! Cycling Marathon Tennis Golf Fishing Trekking

Challenges to expand digital eyewear in CE market Beautiful device, affordable price and attractive application are a key to success Natural design Miniaturization of optical engine Free outer shape & curved lens design Natural UI　 Voice/gesture recognition：more accurate & quicker Eye tracking：smaller & more efficient sensor module UI fusion combining above input methods Affordable price Variety of product with limited types of optical module Attractive applications Super smart glasses using sensor and recognition technology

Thank you

SED-E1 Specifications Item Specification Display type binocular see-through Resolution 419(H) × 138(V) FOV diagonal 20°（19°(H) × 6°(V)) Display color monochrome(Green) 8bit gray scale Maximum brightness 1,000 cd/mm2 Transmittance 85％ Sensors accelerometer, gyro, compass, brightness, microphone Camera photo: 3M pixels video:　QVGA (with particular smartphones) Audio output speaker in controller Wireless connection methods with smartphone Bluetooth v3.0, IEEE802.11b/g/n Weight 77g (glasses), 44g (controller)

SmartEyeglass Attach Current prototype

SmartEyeglass Developer Edition SED-E1 software Based on a similar framework as Sony SmartWatch2, apps are run on smartphone and display information on the SmartEyeglass display. Smart Connect Connectivity protocol for accessory connected to phone Applications Developer developed apps Host App Smartphone & SmartEyeglass correspondence control