S EQUENTIAL P ATTERNS & THE GSP A LGORITHM BY : J OE C ASABONA.

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Presentation transcript:

S EQUENTIAL P ATTERNS & THE GSP A LGORITHM BY : J OE C ASABONA

I NTRO What are Sequential Patterns? Why don't ARs suffice? The General Sequential Pattern Algorithm o Finding Frequent Sets o Candidate Generation o Rule Generation

W HAT ARE S EQUENTIAL P ATTERNS ? "Finding statistically relevant patterns between data examples where the values are delivered in a sequence." [3] Very similar to Association Rules, but sequence in this case matters. There may be times when order is important.

S EQUENTIAL P ATTERN E XAMPLES In Transaction Processing: Do customers usually buy a new controller or a game first after buying an Xbox? In Text Mining: Order of the words important for finding linguistic or language patterns [1]

O BJECTIVE Given a set S of input data sequences, find all sequences that have a user-specified minimum support. This is called a 'frequent sequence' or sequential pattern. [1] We will use the Generalized Sequential Pattern Algorithm (GSP)

GSP Similar to Apriori Algorithm Find individual items with minSupport (1-sequences) Use them to find 2-sequences Continue using k-sequences to find (k+1)-sequences Stop when there are no more frequent sequences. Difference is in Candidate Generation

GSP: C ANDIDATE G ENERATION Input : Frequent Set k-1 (F[k-1]) Output: Candidate Set C[k] How it works: Join F[k-1] with F[k-1] Get rid of infrequent sequences (prune) Note: Order of items matter

C ANDIDATE E XAMPLE F[3] =,,,,, After Join:, After Prune: C[4]=

R ULE G ENERATION Objective not to generate rules, but it can be done. Sequential Rule: Apply confidence to Frequent Sequences Label Sequential Rules: Replace some elements in X with *

R ERERENCES [1] The Book I am using: Liu, Bing. Web Data Mining, Chapter 2: Association Rules and Sequential Patterns. Springer, December, 2006 Wikipedia: [2] "GSP Algorithm." June 3, 2008 [3] "Sequence Mining." Oct. 30, 2008