Pills on Wheels Business Plan Proposed by: Nazneen Bhimani Brandi Cooper-Lewis Pamela Mbonu Bertram Ojiaku Dominique Sangster Walmart Presents:

Pills on Wheels Business Plan Proposed by: Nazneen Bhimani Brandi Cooper-Lewis Pamela Mbonu Bertram Ojiaku Dominique Sangster Walmart Presents:

Pills on Wheels Business Plan Proposed by: Nazneen Bhimani Brandi Cooper-Lewis Pamela Mbonu Bertram Ojiaku Dominique Sangster Walmart Presents:

Pills on Wheels Business Plan Proposed by: Nazneen Bhimani Brandi Cooper-Lewis Pamela Mbonu Bertram Ojiaku Dominique Sangster Walmart Presents:

Marketing Analysis and Strategy

Market Description The focus of Pills on Wheels is to decrease the gap between writing a prescriptions and actual medication use

Services include: Home deliveries Immunizations Diabetic screening and monitoring Blood pressure monitoring Patient Education MTM services Consultations

Target Market Population: Walmart customers in northeast district Customers must be: -Elderly (> 50 years of age) -Unable to drive -Disabled -On maintenance medication

Clientele base for Pills on Wheels  Target client influx:  Traditional Wal-Mart customers: 90%  Non-affiliates: 10% Word of mouth promotions Friends or neighbors Advertisements on website

Marketing Strategy Flyers Brochures Signs dispersed throughout store Website Pharmacy staff Word of Mouth

Competitors  As of right now Pills on Wheels have no competitors!  First in this area to offer this health care service  Other pharmacies do not offer the special delivery services that Pills on Wheels has to offer  Advantages of no competitors? Achieving almost the entirety of the market share in this region

Entry and Potential Growth Pills on Wheels can promote growth and expand its program to multiple Walmart's in other districts within the next three years by: Providing reputable services Insurance billings Diabetic supply purchases Increase disease state awareness

O PERATIONAL S TRUCTURE & P ROCESSES

Operational Structure Business Hours Monday through Friday 9 am to 5 pm Team members and organization structure One full-time pharmacist who will focus on program Pharmacist reports to pharmacy managers at each store and district manager Pharmacy technicians will fill and bill third party insurance companies prior to delivery Workflow will remain the same inside the pharmacy

Pharmacist Role In Pills on Wheels Pharmacist will call each patient prior to delivery 24 hours in advance Patient sets up delivery appointment via website and calling pharmacy Medications will be delivered the following business day Supplies include: Latex gloves, bandages, blood pressure monitor, alcohol swabs, syringes, sharps container, vaccines, etc. Ipad via Connexus computer system Safe and secure bag to carry prescriptions

Pharmacist role (cont.) Services provided: Blood pressure monitoring Consultations MTM Patient education Monitor adherence and compliance Cholesterol monitoring Diabetes mellitus monitoring Delivery to qualified patients