THE SOUTH AFRICA I KNOW, THE HOME I UNDERSTAND Digital Publishing of Statistics The Role of the Mobile Channel in Dissemination Vusi Lehlongoane Statistics South Africa

THE SOUTH AFRICA I KNOW, THE HOME I UNDERSTAND Introduction HO: Gauteng, Pretoria Provincial Offices District Offices POPULATION: LAST CENSUS 2011

THE SOUTH AFRICA I KNOW, THE HOME I UNDERSTAND Dissemination Channels  Paper dissemination  Printed publications / Booklets  Posters / Infographics  News papers  Expert guided dissemination  Press briefings  Workshop / Seminars  Television / Radio  Electronic dissemination  Online publications (PDFs)  Data Portals  Geographic Information Systems Smart Phone 15,4% Tablet 4,3% ! Mobile has shown 66% growth Since Aug ,3%

THE SOUTH AFRICA I KNOW, THE HOME I UNDERSTAND New Generation Channels Mobile Apps Animated / Interactive Websites Visualisation Engines Data Journalism / Hackathons Open Data / Data Portals 2.0 (APIs) Social Media

THE SOUTH AFRICA I KNOW, THE HOME I UNDERSTAND Stats SA – ROAM BI Data Journalism / Hackathons Open Data / Data Portals 2.0 (APIs) Social Media  Partnership between Stats SA, Data Ways and ROAM BI  Launched on the iPad iOS platform only  Used to disseminate Census 2011 results  Has been downloaded over 5000 times since  21 Publications already added to platform

THE SOUTH AFRICA I KNOW, THE HOME I UNDERSTAND SO WHY A SOCIAL MOBILE APPLICATION?

THE SOUTH AFRICA I KNOW, THE HOME I UNDERSTAND SA Digital Penetration

THE SOUTH AFRICA I KNOW, THE HOME I UNDERSTAND Social Mobile Data Journalism / Hackathons Open Data / Data Portals 2.0 (APIs) Social Media 90% of social media traffic comes from Twitter and Facebook  Bite-size statistical news  Instant access to key data  Expose more people to the world of statistics  Off-line access to publications

THE SOUTH AFRICA I KNOW, THE HOME I UNDERSTAND Processes and Activities behind the Application Target Audience Analyst vs Casual user  Broaden platforms to disseminate and access Stats SA products  Expand the use of official statistics in the country  Improve statistical literacy among the citizens  Make it easier for SA citizens to engage with Stats SA Technology NSO’s Market ABS – iOS App SCAD – Android CBS – iOS/Android Xamarin C#

THE SOUTH AFRICA I KNOW, THE HOME I UNDERSTAND Challenges Data Journalism / Hackathons Open Data / Data Portals 2.0 (APIs) Social Media Where will the content come from content…content…content… Data source not in machine-readable format

THE SOUTH AFRICA I KNOW, THE HOME I UNDERSTAND Challenges Data Journalism / Hackathons Open Data / Data Portals 2.0 (APIs) Social Media User Functionality Consistency Integrating with Analytics Platform Limiting the footprint on the device

THE SOUTH AFRICA I KNOW, THE HOME I UNDERSTAND What We Learnt Data Journalism / Hackathons Social Media  Avoid repurposing website content for the mobile app – create content to target the platform to enhance the user experience  Define the back-end early: infrastructure, data-source and data transformation processes  Include features that delight and surprise the user - attract and keep users engaged  Build the app to accommodate the ever-changing variety of devices  Plan for multiple releases  Choose technology that can take you to the future  Release to the PreApps market first to get lead users’ feedback

THE SOUTH AFRICA I KNOW, THE HOME I UNDERSTAND Practical Demonstration PLEASE BE PATIENT FOR SMART MOBILE DEVICE DEMONSTRATION

THE SOUTH AFRICA I KNOW, THE HOME I UNDERSTAND Where To Data Journalism / Hackathons Social Media Interactive Graphs Alerts & Notifications Self-Enumeration Citizen-provided data

THE SOUTH AFRICA I KNOW, THE HOME I UNDERSTAND