E-business Doc.Dr.Ivana Švarcová,CSc. Dept.of Information Technology

July 2003 E-business Doc.Dr.Ivana Švarcová,CSc. One of the most popular Internet myths claims that building an online store is easy: All the customer has to do is point, click, and buy! But in reality, successful e-commerce is far more complex and unlike any other website project you may have tackled in the past. Before that first cyberbuck finds its way into your bank account, you need to do considerable research and planning. Internet mythsInternet myths

July 2003 E-business Doc.Dr.Ivana Švarcová,CSc. E-business Doc.Dr.Ivana Švarcová,CSc. Information systém (IS) Information systém (IS) IS as the main point of organization Theory of IS Defination of IS Defination of IS IS as open group of informations and transformation of them IS as open group of informations and transformation of them IS and ICT IS and users IS and business

July 2003 E-business Doc.Dr.Ivana Švarcová,CSc. e-business – one of the way of market new strategy that works in a cost- conscious marketplace new strategy that works in a cost- conscious marketplace position of e-business make the right decisions in your design and setup, you'll certainly improve your chances for success.

July 2003 E-business Doc.Dr.Ivana Švarcová,CSc. To beginnig of e-business - everything you need to consider before beginning your snazzy new e-business Before you get your start of it, you'll need a solid plan of attack

July 2003 E-business Doc.Dr.Ivana Švarcová,CSc. generate a realistic e-business plan create a site design that caters to your online customers create a site design that caters to your online customers deal with things like credit cards, tax, shipping, and security deal with things like credit cards, tax, shipping, and security and decide whether you should build, buy, or rent an e-commerce solution to manage your site's transactions and decide whether you should build, buy, or rent an e-commerce solution to manage your site's transactions

July 2003 E-business put together a successful online business plan How to Sell, Sell, Sell! - How do you like to shop

July 2003 E-business Doc.Dr.Ivana Švarcová,CSc. take all day and browse around until something catches your eye? Or do you march right up to the clerk and say, "I need a cheap widget with a whoziwhatzit (he who would search for pearls must dive below ) he who would search for pearls must dive belowhe who would search for pearls must dive below I'm looking for a brownish butter-like substance made out of peanuts — perhaps something I could spread on bread with jelly. You got any of that?"

July 2003 E-business the product that you're seeking often defines how you shop for it This is an important concept to remember when creating your online presence What exactly is your product?

July 2003 E-business Doc.Dr.Ivana Švarcová,CSc. Who is your target audience? How will they want to interact with your company How can your site enhance this interaction?

July 2003 E-business Doc.Dr.Ivana Švarcová,CSc. Many Web-based stores allow you to search through their stock by category or by keyword.( These methods are, for the most part, derivatives of the technologies that make their one) But are the customers at your site going to find shopping by category intuitive

July 2003 E-business There are many different ways to sell your product on the Web, but most techniques tend to fall into one of the following categories: * Gifts and Impulse Products (makes its site as fun to explore as it is to shop * Gifts and Impulse Products (makes its site as fun to explore as it is to shop

July 2003 E-business Doc.Dr.Ivana Švarcová,CSc. * Commodity Products * Commodity Products Everyone knows what a CD or a book looks like. They are pretty low-risk purchases since you don't have to worry about whether they're the right color or compatible with your system. What matters is that the seller has them in stock at a good price.

July 2003 E-business Doc.Dr.Ivana Švarcová,CSc. Merchants who offer commodity-type products are differentiated by their products' price, selection, and availability. Merchants who offer commodity-type products are differentiated by their products' price, selection, and availability. CDNowCDNow and Amazon are working hard to be the killers in this arena Amazon CDNowAmazon The better you can cater to your customers, the more business they're likely to do with you.

July 2003 E-business Doc.Dr.Ivana Švarcová,CSc. Considered Purchase Products e-commerce software packages offer side-by-side comparisons of different products example: Sites such as mySimon example: Sites such as mySimonmySimon

July 2003 E-business Doc.Dr.Ivana Švarcová,CSc. Configurable Products A case in point is computer workstations and servers. The basic components are the same, but you can choose how roomy or fast each of those parts will be

July 2003 E-business Doc.Dr.Ivana Švarcová,CSc. Categorized and Indexed Catalogs does a good job of organizing things so you can get in and out quickly the industrial supply catalog the industrial supply catalog

July 2003 E-business Doc.Dr.Ivana Švarcová,CSc. You need to figure out what's right for your company and your products; not necessarily what's easiest to build. To be competitive, you need to understand how your customers want to work with you, what levels of convenience they desire, and what features they will value in your online store.

July 2003 E-business Doc.Dr.Ivana Švarcová,CSc. Automated Answers and Advice Automated Recommendations

July 2003 E-business Doc.Dr.Ivana Švarcová,CSc. Basically, you have three options: Buy a ready-made solution. Rent space in a network-based e- commerce solution. Build the system from scratch with components and parts

July 2003 E-business Doc.Dr.Ivana Švarcová,CSc. Option 1 Buy a ready-made system that closely matches your specifications. If your business needs closely match what the package offers, buy it! This will save you money and a good deal of time. If the system is lacking some of your prioritized features, however, you may want to think again. The solution may be a good fit right now, but not in the future

July 2003 E-business Doc.Dr.Ivana Švarcová,CSc. Option 2 Rent space at an E-Commerce ASP. - That's great if there's a good match between what they provide and what you need, but otherwise, you'll end up frustrated and searching for a new solution before long - That's great if there's a good match between what they provide and what you need, but otherwise, you'll end up frustrated and searching for a new solution before long

July 2003 E-business Doc.Dr.Ivana Švarcová,CSc. Option 3 Build the system from scratch to your specifications. - This approach will give you the exact solution you need but will require expertise, time, and a sizable budget to pull it off. The advantage is that you can build the features and functions you need to be unique and competitive in the marketplace - This approach will give you the exact solution you need but will require expertise, time, and a sizable budget to pull it off. The advantage is that you can build the features and functions you need to be unique and competitive in the marketplace