 The more culture traits a society has, the faster the culture will change.  This can have very far reaching effects.  Example: The car

 New values and beliefs  Ideologies  Set of beliefs which justifies a group’s actions  Can be spread through social movements  Social Movements  Long-term effort to promote/prevent social change

 Technology  Discovery  New uses for what is there  Invention  “look what I made!”  Can be material or nonmaterial  Population  Size, mobility and age structure all make changes

Cultural Diffusion Spread of culture traits from one culture to another Reformulation – occurs when a culture “borrows” culture traits Physical Environment What nature has in store for you. Wars/Conquests Assimilation The process of becoming part of another culture

 How/why do people/cultures resist change?  Ethnocentrism  Cultural lag  When one part of a culture lags behind others.  Vested interests  When someone wants to maintain the status quo.