Dr. D. ROUACH, ESCP-EAP. BD: coopetition Five Strategies of Technology Transfer Low High Long term Short term Permanent Permanent Important Important -

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Dr. D. ROUACH, ESCP-EAP. BD: coopetition Five Strategies of Technology Transfer Low High Long term Short term Permanent Permanent Important Important - Mergers & Acquisitions - Joint Venture - Franchising - Alliances - Licence - Turnkey project - Patent transfer Opportunist and reactive Contractual and offensive Of franchise and partnership Of technological cooperation and by project Of investment and shareholding Level of control Financial involvement Management involvement Planning Level of Technological Control

Dr. D. ROUACH, ESCP-EAP. BD: coopetition Five Strategies of Technology Transfer Low High Long term Short term Permanent Permanent Important Important - Mergers & Acquisitions - Joint Venture - Franchising - Alliances - Licence - Turnkey project - Patent transfer Opportunist and reactive Contractual and offensive Of franchise and partnership Of technological cooperation and by project Of investment and shareholding Technological expertise Level of control Financial involvement Management involvement Planning Level of Technological Control

Dr. D. ROUACH, ESCP-EAP. BD: coopetition Five Strategies of Technology Transfer Low High Long term Short term Permanent Permanent Important Important - Mergers & Acquisitions - Joint Venture 5 4 Of technological cooperation and by project Of investment and shareholding Level of control Financial involvement Management involvement Planning Level of Technological Control

Dr. D. ROUACH, ESCP-EAP. BD: coopetition Five Strategies of Technology Transfer Low High Long term Short term Permanent Permanent Important Important - Franchising - Alliances - Licence - Turnkey project - Patent transfer Opportunist and reactive Contractual and offensive Of franchise and partnership Level of control Financial involvement Management involvement Planning Level of Technological Control