Opening Doors for You Case Studies Foundations of social mobility

Andrew Church Cambridge Housing Society

CHS and its customers 2000 households Rural area – 4000 m 2 Low aspirations of some customers Difficulty of engaging with some groups

Personal empowerment - with CHS as travel agent/tour guide Stimulate demand Discuss aspirations and previous experiences Identify destination and options for getting there Get there – with appropriate support always on hand Customise package and refer to appropriate provider(s)

Accessible, financial products Saving and low cost loan a/c ’ s with Cambridge Building Society Home contents insurance Best value energy supplier – Basic bank accounts Money advice

Have a go

The most overwhelming difficulty experienced by the slow reader is that the decoding of the print is so laborious that comprehension of the passage is virtually impossible. The mechanical technique of reading creates a barrier to understanding. This exercise may help you to appreciate the problem. Your comprehension of these sentences is probably severely threatened by your need to concentrate on the decoding problem which they present.

Financial capability Home tuition in Skills for Life and ICT Careers guidance and Skills Coaching stakeholder.co.uk Digital inclusion

Outcomes More in control of their finances More confident about achieving their aspirations More likely to want to: -Own a pc and use the internet -Study or work from home

Carrots Laptop loans Saving Gateway Low cost loans Ear to the ground Customise products and services Make a consistent offer Build in sustainability rather than be funding led Be pro-active Promotion & outreach

Contact details Cambridge Housing Society Endurance House Chivers Way Histon Cambridge CB24 9ZR Tel: Fax: