Advertising Vocabulary

Product Placement Paying a movie or a television show to prominently display a company’s product during the film or show

Circulation The number of readers or subscribers to a magazine or newspaper

Jingle A catchy tune usually rhyming, simple, and repetitious used to promote a product

Examples of jingles Filet-o-fish (McDonald’s) $5 footlong (Subway) J-E-L-L-O (Jell-o)

Slogan A phrase identified with a firm Often witty, crisp, concise, and direct Memorable phrases that often create warm, positive feelings and images The keys to a good slogan are: Creativity, brevity, simplicity, and longevity

Examples of Slogans Reach out and touch someone. - AT&T Please don't squeeze the Charmin – Charmin Where do you want to go today? – Microsoft Life's Good – LG Snap, Crackle, Pop - Rice Krispies The Real Thing - Coca-Cola Where's the beef? - Wendy's Plop, plop; fizz, fizz; oh, what a relief it is. - Alka Seltzer Finger lickin' good. - Kentucky Fried Chicken Connecting people. – Nokia He keeps going and going and going. - Energizer Batteries Do you... Yahoo!? - Yahoo! Because you’re worth it. - L'Oreal It's everywhere you want to be – VISA Everything is easier on a Mac - Apple Computer Nothing Runs Like A Deere – Deere & Company Live in your world, play in ours. - Sony Playstation and Playstation 2 gaming consoles Get N or get out. - Nintendo 64

Motto A guide to one’s conduct; a sentence that serves as a principle or ideal A brief statement used to express a principle, goal, or ideal

Examples of Mottos "Citius, Altius, Fortius." English: Swifter, Higher, Stronger The Olympics "Die Beste Oder Nichts" English: The Best or Nothing Corporate Motto of Daimler-Chrysler Blood and Fire - The Salvation Army "Semper Fidelis" English: Always Faithful United States Marine Corps. (USMC) "Semper Paratus" English: Always Ready - US Coast Guard

Copy The word written to be printed or spoken in a commercial or ad