KeepMEWell.org 1 1 st Annual Evaluation Report 2010

Goals To assist Maine residents, especially those who are uninsured, underinsured, or experiencing health disparities to: ◦ Assess their risk for chronic disease. ◦ Receive feedback that promotes action to address identified health risks. ◦ Link to local community resources that assist residents in taking action to lower their risk for disease and improve their health. ◦ Link uninsured and underinsured residents to healthcare services at no cost or sliding scale cost.

STATE ◦ 5,700 materials mailed to physicians, nurse practioners, and physician assistants. ◦ 87,485 KeepMEWell.org promotional materials ◦ Partnered with  Maine State Library System  Hannaford's Supermarkets  The Office of MaineCare Services LOCAL HMPs ◦ 15,447 promotional materials distributed ◦ 9,986 s ◦ 1,076 potential collaborators ◦ 645 partners Promotional & Collaboration Activity

Insert your local HMP KeepMEWell.org Promotional Activities 4

6,161 visits to KeepMEWell.org. 2,894 health assessments completed. The majority (2,804) were completed by Maine residents. 2,330 searches on the low cost healthcare services database were conducted. The majority of searches (1,969) were for Maine services. Data Summary of Website Usage January 20 th - December 31 st 2010

Where Website Was Accessed From

Geographic Distribution of Completed Assessments

Website Activity

Awareness Medium Trend

Promotional Methods

Internet Access

White (94.6%) Non-hispanic (98.3%) Female (72%) 46 years old First time completing the assessment (95%) Typical Person Completing the Assessment

Respondents Demographics RACE KEEPMEWELL.ORG RESPONDENTS (%) MAINE 2010 CENSUS (%) White American Indian and Alaska Native African American Asian0.9 Native Hawaiian and Other Pacific Islander Hispanic or Latino (of any race)1.71.3

Employment Status

Health Insurance

Pre-existing Chronic Disease

A total of 108,632 KeepMEWell.org promotional materials have been distributed to Maine residents who are accessing and using KeepMEWell.org. One in five people who completed the health assessment were uninsured or underinsured. Evaluation showed an increase in persons visiting KeepMEWell.org after mass media / mailing campaigns. Worksites and local HMPs are the most often reported as ways people heard about KeepMEWell.org. Concluding Remarks on Promotional Activities

Limitations Evaluation limited to activities conducted: ◦ Promotional activities ◦ Collaboration with partners ◦ Few activities included assisting public in using KeepMEWell.org Characteristics of persons completing the health assessments: ◦ Self-selected ◦ Anonymous ◦ Duplicate data

19 Contacts *Insert your local HMP contacts*