August 8, OE Growth Plan

1 Background Our OE Program has performed at the same level for the past few years: -4 Gold Belt classes, -2 MBB classes -1 DFSS class -Generating $1.3M-$1.5M in revenue to SSA -Attracting some new clients to SSA & providing training options for our clients Focus looking into 2009 is growing the program: -Attracting new clients to SSA -Aligning with and supporting SSA’s positioning efforts into Industry Vertical Markets -Developing new course offerings and penetrating new markets

Growth Initiatives IBL Different Mailing Lists Different Cities – localized (T&E) Industry Vertical Markets Other Business-Belt Offerings? Pay-4-Webinars Credit Cards Franchise OE program Industry-focused offering? Subsidized Training (ERC) Expand Supplier Program (T&E) Business Awareness? -CRL, -Genpact OE Class Reunion Refresher+ IBL 2 Benchmarking Services University Affiliation (CPEs)

3 Expand Supplier Program “Bare-Bones” program -No Certification/Support option -Minitab, Meals/Snacks not included Limited to JCI Suppliers Pricing = $3,750/Student for 5 Wk BB Comprehensive program -Certification/Support INCLUDED -Minitab, Meals/Snacks included -Full suite of offerings (Ex./Green/Black/DFSS/MBB) Contemporary modules -IBL/SPM? -OE BB Auto-industry wide program Pricing = $7,750/Student for 5 Wk BB Closer tie to Supplier Mgt.? -SSA bring supplier scorecard template -Benchmarks -Track improvements Today’s Program 2009 Supplier Program

4 Franchise OE Leverage Brand Target geographies where SSA is not present -Manual Linan (Mexico) -JFL – France -?? Europe Established/agreed rate structure SSA provides: -Program structure -Material -Admin Svcs (Registration/Accounting) -Marketing -Co-Branding -Co-Certification Partner provides: -Instructor/MBB support -Facilities -Access to clients (butts in seats) SSA / Partner share revenue?

5 Business Awareness Training Tailored to client/business Currently working on CR Potential for Genpact Turn into routine offering: -Quick customization for clients -Business specific -Client examples -Could become part of our standard offerings at early deployment stage

6 University Affiliation Establish CPE accreditation for our training Longer-term relationship with University -Offer courses trough University – on-site? Attract clients demanding CPEs (e.g. Boeing)

7 Industry Vertical Markets New markets, new audiences, new blood Piggy-back off of SSA&Co. activities in this area: -White-papers -Conferences -Contacts in industries -Mailing lists -Publications Industry-specific offerings (like the way JCI Supplier is turning into Auto OE program)

8 OE Program has been stable over the past few years But, as a self-funding marketing program, we want -To attract new clients to SSA -To continue to grow & expand the OE program & presence OE team has focused on Growth challenge for past few months and has come up with many ideas to grow the program: Three-pronged approach to growing OE -Prong 1 – New products: IBL (business belt) Silver Belt (Green Belt + Certification support + contemporary content) Auto Supplier program Others … considering different locations, -Prong 2 - New markets: ISSSP – initial test to reach new audience still in 6S space - 2 campaigns - 2 Webinars Outside mailing list - Likely to proceed next week with reaching out to a new (non-6S) audience - 10,000 contacts -Prong 3 – Updated Marketing: Need to update (or create) marketing material Accreditation (CPE credits) Market segmentation/analysis to refine messages Smother entry points/escalation paths

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