BMW Brilliance Automotive Ltd Page 1 Shanghai, April 20 th, 2005 Company Information
BMW Brilliance Automotive Ltd Page 2 Exterior of Shenyang Factory
BMW Brilliance Automotive Ltd Page 3 Joint Venture Overview Name of the JV: BMW Brilliance Automotive Co., Ltd. Share structure: 50% Brilliance, 50% BMW Location: Shenyang, Liaoning Province Business scope: Production, sales, distribution and service of premium automotive products of BMW brand.
BMW Brilliance Automotive Ltd Page 4 Share holder BMW Group: 50% 6 Members Board of Directors Brilliance Auto: 50% 6 Members Board of Directors 1 Independent Member Board of Directors BMW Brilliance Automotive Ltd. Board of Directors
BMW Brilliance Automotive Ltd Page 5 Organization. BMW Brilliance Automotive Ltd. SVP Manufacturing SVP Finance President/CEO BMW Brilliance Automotive Ltd. Board of Directors SVP Sales, Marketing, Aftersales & Dealer Development SVP Human Resources Board of Management
BMW Brilliance Automotive Ltd Page 6 Human Resources. ca Employees
BMW Brilliance Automotive Ltd Page 7 Major challenges of a 50%:50% joint venture Role as shareholders Role as management of operation Role as suppliers / customers to shareholders