30 June 2005 EN 1 EN Regional Policy EUROPEAN COMMISSION Listening, explaining, "going local": The new Communication Strategy of the European Commission.

Slides:



Advertisements
Similar presentations
Why does ERA Need to Flourish
Advertisements

The EU Adaptation Strategy
The EU framework for integration of third-country nationals: a focus on the role of cities and on funding opportunities Martin Schieffer, Immigration and.
Public Awareness Group Meeting Brussels, 19 June 2013 Communication plan for 2013/2014.
EuropeAid PARTICIPATORY SESSION 2: Managing contract/Managing project… Question 1 : What do you think are the expectations and concerns of the EC task.
EN Regional Policy EUROPEAN COMMISSION Information and Publicity SFIT, 15 June 2006 Barbara Piotrowska, DG REGIO
Western Balkans and Europe 2020 Western Balkans and Europe 2020 Towards Convergence and Growth – Draft Conclusions Brussels, March 2011.
Communication, Exchange and dissemination of good practices.
EU SME policy The “Small Business Act” for Europe and its Review
Environment General Union Environment Action Programme to 2020 "Living well, within the limits of our planet" - the 7th EAP.
EU Wetland conservation policy. Communication on the Wise Use and Conservation of Wetlands (1995) => first European document dedicated exclusively.
THE EU FRAMEWORK FOR INTEGRATION Didier Boone BE National Contact Point on Integration to the European Commission Brussels Regional Parliament - June 8th.
EU Information and Publicity Policy Claudia Salvi e Anna Claudia Abis Formez 8 May 2007.
The Austrian Adaptation Platform Sabine McCallum, 19 June 2013.
Communication strategy and techniques to launch InnovMed Dr. Fatma H. Sayed Vienna meeting 25 June 2007.
1 Science and Society: EU Strategy and actions Dr. Rainer GEROLD Director Science and Society Research DG European Commission.
The Programme is funded by Erasmus+ under
The PROGRESS program Luk Zelderloo EASPD Project Development Workshop Sofia, Bulgaria.
1 EU Collaboration in Network and Information Security Baltic IT&T Forum 2006 Riga, 6 April 2006 Dr. Ronald de Bruin ENISA.
COMMUNICATION FOR IMPACT Following the Money: Participatory PETS and Absenteeism Methods For Civil Society WORKSHOP July 21-22, 2009 New Delhi.
Enterprise Directorate General European Commission Regional Innovation Strategies in Associated States in Associated States Dr. Michael Busch DG ENTERPRISE.
Tackling Transport in Africa The TEST Network.
European Public Health Alliance: the voice of public health in Europe Brussels, 19 February 2009 Jessica Imbert.
Communicating and disseminating EU research Charlotte Haentzel European Commission’s Representation in Sweden.
Time to act on the Future of Europe …
A New Start for EUTO Redruth, 29 September 2012 Henk Schüller.
From membership to leadership: advancing women in trade unions Working groups ETUC workshop, Berlin 28 October 2010.
Regional Policy European Commission 1 10/17/2015 Wolfgang Petzold DG REGIO 10 September 2004 SFIT meeting on evaluation DG REGIO's Information and Communication.
European Commission Introduction to the Community Programme for Employment and Social Solidarity PROGRESS
Promoting Education for Entrepreneurship in Europe Maud Skäringer European Commission Enterprise and Industry Directorate-General Entrepreneurship Unit.
EUROPEAN COMMISSION DG Employment, Social Affairs and Equal Opportunities Luca PIROZZI Social Protection and Inclusion Policies PROGRESS Community Programme.
EUROPEAN COMMISSION Andrzej Rys Director of Public Health and Risk Assessment EU Health Prize for Journalists Media seminar Brussels, 29 October 2009.
Youth in Action : Non-formal education for all young people Granted financial allocation: 885 Million €
ESPON 2013 Programme Info Day 11 September 2013 Call for Proposals for Transnational Networking Activities by ECPs (22 August – 18 October 2013) Inspire.
111 ABCI 6 March 2009 Internal Communication at the European Commission.
Orientation for new Lead Partners and Partners Information & Publicity Requirements Lead Partner and Partner Seminar 12 June 2008 – Voss, Norway Kirsti.
Capacity Enhancement and Mobilisation Action (CEMA) for the Africa EU Energy Partnership (AEEP) Lawrence Agbemabiese UNEP-DTIE, France.
Options after 2013 Making better use of European resources for Territorial and Rural Development LEADER France General Assembly 8 June 2011, Strasbourg.
Reporting of EJN activities November 2014 Rome 43 rd Plenary meeting of the EJN.
ESPON Info Day on New Calls and Partner Café 18 May 2010 in Bruxelles Call for Proposals on Transnational Networking Activities (Projects carried through.
Erasmus for All Investing in Europe’s education, training and youth EUROGUIDANCE NETWORK ANNUAL MEETING – 2-4 MAY 2012, BRUSSELS Filip Van Depoele European.
A European approach to MEDIA LITERACY A Commission’s Communication Niels B. BEKKHUS Unit MEDIA and Media Literacy Directorate Audiovisual, Media, Internet.
1 IMPLEMENTATION AND PROMOTION OF ENVIRONMENTAL-ECONOMIC ACCOUNTING Strategy paper First meeting of the UN Committee of Experts on Envrionmental-Economic.
EN Regional Policy EUROPEAN COMMISSION Upcoming events and news, Communication actions, success stories, evaluation, OPEN DAYS 2006 SFIT, 15 June 2006.
European Commission Directorate General Environment Page 1 Regulation (EC) No 2152/2003 of the European Parliament and of the Council concerning monitoring.
The 7th Framework Programme for Research: Strategy of international cooperation activities Robert Burmanjer Head of Unit, “International Scientific Cooperation.
EN Regional Policy EUROPEAN COMMISSION Information and Publicity Structural Funds Information Team Brussels, 30 June 2005 Barbara Piotrowska, DG REGIO.
Project Manager – MCESD Project Partner - MEUSAC “ Closer to Europe ” Operational Programme 2 Cohesion Policy Empowering People for More Jobs.
New approach in EU Accession Negotiations: Rule of Law Brussels, May 2013 Sandra Pernar Government of the Republic of Croatia Office for Cooperation.
European Commission initiatives for financial education Conference “Financial education: the present and prospects for the future” 30 April 2009, Vilnius.
European Union COMMUNICATION AND VISIBILITY. Importance of Visibility EU taxpayer money Need for awareness, accountability and transparency EU should.
© OECD A joint initiative of the OECD and the European Union, principally financed by the EU Institution Building Days 2014 SIGMA ENI East Airi Alakivi.
Communicating the EU accession process Angela Filote Head of EC Representation in Romania.
Exploitation means to use and benefit from something. For Erasmus+ this means maximising the potential of the funded activities, so that the results are.
New Skills Network Thematic project. Project details  Network coordinated by the Icelandic National Agency for EU´s Lifelong Learning Programme  15.
FINAL EVENT Dublin, 01 June 2016 Welcome Françoise de Viron President of eucen.
13 August 2012NUAS New forms of communicating research - in a European collaboration Ulla Bredberg, Science Communication Officer.
EU communication, territory and identity
Programme of the Government of the Republic of Bulgaria (draft)
SSG on Climate Change and Water SCG meeting May 2008 Marieke van Nood, Unit D.2, DG Environment, European Commission.
EUSDR Action Plan - Revision
Introduction to the training
Europe 2020 and European Semester Policy Update September 2018
DG Troika – 26 October – Portugal
The role of an EC Representation in informing the public – experience in Hungary TELLING THE STORY NOVEMBER 2007, BRUSSELS Communication.
Green Paper on Adaptation and
Green Paper ‘Adapting to Climate Change in Europe’
Commission proposal for a new LIFE Regulation CGBN meeting
INFORM November 2008 Branka Marković Romana Jenko Government Office for Local Self-Government and Regional Policy, Slovenia.
Meeting Water Directors
Presentation transcript:

30 June 2005 EN 1 EN Regional Policy EUROPEAN COMMISSION Listening, explaining, "going local": The new Communication Strategy of the European Commission Wolfgang Petzold Brussels, 30 June 2005 Meeting of the Structural Funds' Information Team

30 June 2005 EN 2 EN Regional Policy EUROPEAN COMMISSION Starting point: the current structure (1) European Commission: Communication and information policy and tools DG Press and Communication Overall Communication Strategy (short-, mid- and long-term); Coordinating Commissioners' Spokesperson Service; MS Permanent Representations: coordination of press officers; General publications; Audiovisual products and services (Euronews, Europe by Satellite); Coordinating the website EUROPA (standards); Evaluation and opinion polls (Eurobarometer). Other DGs and Services Carry out individual information and communication strategies and actions ususally based on short- and mid-term communication plans and financed by decentralised means.

30 June 2005 EN 3 EN Regional Policy EUROPEAN COMMISSION Starting point: the current structure (2) EU Information Networks Overseen by DG Press and Communication 700 European Documentation Centres (EDC, since 1963); 400 Europe Direct Information Relays (since 2004, formerly known as Info Points Europe and Carrefours); 3 national information centres (Paris, Lisbon, Rome); 700 members of Team Europe. Overseen by other DGs 300 Euro Info Centres (EIC) in 46 European countries (SME); 71 Innovation Relay Centres in EU25 (+BG, RO; TR, CH, IC, NO, ISR); plus several other networks (EURES; Eurojus etc.) and national and regional contact points for EU programmes (Research Programme, Socrates, Media etc.)

30 June 2005 EN 4 EN Regional Policy EUROPEAN COMMISSION A new Information and Communication Strategy Background Between 2001 and 2004: three Commission Communications stipulated the need for issuing more targeted messages, to better cooperate with Member States and to better coordinate between Commission services and with other EU institutions. Commission : Vice-President Wallström appointed for Communication; Group of Commissioners for Communication and Programming installed. 2005: Communication Action Plan (planned adoption: 20 July) suggests concrete measures within the Commission (lead: DG PRESS) to better streamline and professionalise resources; White Paper on Communication (planned for autumn) will involve stakeholders and other EU institutions to set out a "policy vision and initiatives in the medium and long term".

30 June 2005 EN 5 EN Regional Policy EUROPEAN COMMISSION A New Approach Listening, explaining, "going local" Listening: Communication is dialogue; citizens to be more involved in policy formulation and output. Explaining: Impact of EU policies on citizens' daily life and, supporting a "European public". "Going local": Adapt communication to target audiences; convey messages through channels citizens prefer and understand. …based on strategic planning, coordination and integration and effective local implementation… Communcation Agenda based on priorities (annual policy planning cycle and strategic calendar )

30 June 2005 EN 6 EN Regional Policy EUROPEAN COMMISSION Proposed Measures and Actions (1) DG Press and Communication (June 2005) Commission services streamline all EU-financed information activities under one umbrella; improve dialogue; mainstream communication early into policy formulation; professionalise staff. DG Press and Communication new structure (DG Communication = DG COMM); strengthen coordination, reserach, feedback and impact assessment. Spokesperson Service rebut false claims; setting up a story-led news agenda; better cooperation with DGs and MS Representations; fewer and better press releases. Permanent Representations improve analytical and planning functions; set up multi-annual planning; improve functioning.

30 June 2005 EN 7 EN Regional Policy EUROPEAN COMMISSION Proposed Measures and Actions (2) DG Press and Communication (June 2005) Better use of tools AV services; Internet (Europa editor; interactive tools); Ppublications (e.g., streamline newsletters); Eurobarometer; networking for all information relays; visitors groups (Commission: 50,000; EP: 300,000 each year); journalist training) Time horizon for implementing these measures: 2nd half of 2005 and 2006

30 June 2005 EN 8 EN Regional Policy EUROPEAN COMMISSION A debate in parallel: The European Transparency Initiative (ETI) Background Debate about lobbying of EU institutions and access to information, code of conduct. Objective To increase openness and accessibility of EU institutions, raise awareness over the use of the EU budget and make the Union’s institutions more accountable to the public. ETI and Structural Funds "Enhanced information about EU projects and programmes means explaining what was financed with EU funds, where the money went and what the results are. This could entail (…) improved public access to information on the projects and who are the final beneficiaries of EU funds (…structural funds…)." Status Internal Commission debate; Green Paper; Round Table?

30 June 2005 EN 9 EN Regional Policy EUROPEAN COMMISSION Conclusions: What to learn for Structural Funds' information and communication activities? EU Communication Strategy and European Transparency Initiative Follow further developments, create awareness among regional stakeholders EU Communication Agenda Follow its priorities, national/regional events and link it to Structural Funds' communication campaigns if possible Existing EU national/regional information relays Develop cooperation on a regular basis for Structural Funds' publications, website and events