Values make a difference in business Russell Gill Head of Membership the Co-operative Group Co-operative Trust Schools

The Conventional Model A Company – an association of capital – a coming together of money Purpose – to provide a financial return to its investors Not immoral – a logical place to invest But amoral – values have a place only if they help the bottomline

A Co-op – A Different Kind of Business An Association – a coming together – of people to meet a need they have in common Shared Co-operative Values –Self help –Self responsibility –Democracy –Equality –Equity –Solidarity

Co-operative Values in Action Treating members EQUITABLY by how we share our profits Taking RESPONSIBILITY for the impact of our business by addressing the challenge of climate change Operating a business which is DEMOCRATICALLY controlled by its members Championing Fairtrade, showing SOLIDARITY with producers from the Developing World

Co-operative Values in Action Live up to the challenge set by Robert Owen and the Rochdale Pioneers A sustainable business model?

Virtuous Circle Social Goals Competitive Advantage Commercial Success

For the Co-operative Group Voted UK’s most ethical brand two year’s running Queen’s Award for Enterprise for Sustainability Record profitability Record distributions to members, employees and the community A business which shows that putting ethics – co-operative values – people first really pays