Developing a Cultural Tourism Program Anne Ketz 106 Group Seeking a Balance Between Authenticity and Economic Development

Chief Smith’s vision for his people… The Cherokee Nation shall achieve and maintain an enriching cultural identity, economic self-reliance, and a strong government.

Cherokee people in Oklahoma The Cherokee people have faced centuries of adversity with resilience to prosper and excel, and today maintain a distinctive cultural identity.

Cultural tourism must challenge stereotypes

Strategic planning ensures a successful program

Case Study: The Trail of Tears

Illinois Campground

Successful branding: emotionally rewarding to consumers, financially rewarding for business

Integrating marketing & economic development

Cultural Tourism: safeguarding authenticity while providing economic opportunities

1. Protect and properly maintain cultural resources

2. Ensure a cohesive message & design program-wide

3. Utilize established laws & systems that align with the goals & values of the cultural tourism program

4. Have a visible presence in the community as a resource for redevelopment, community outreach, & business development

5. Establish a small business network to educate, coordinate, & support key marketing messages

6. Certify new tourism-related businesses based on the program’s mission, principles, and review process.

Program Success Keep sight of the big picture Involve the community Commit to long-term thinking Dare to dream

Group Discussion - Setting up a New Cultural Tourism Program 1.Possible partners & stakeholders 2.Which of these people should be part of a development team? 3.What makes an effective team? Identify characteristics of an effective team. 4.Key types of resources 5.Develop a key message 6.How best to convey that message?

Questions? Anne Ketz Tel Minnesota / Washington DC