Winning Wireless Applications Corina Moore PrinterOn Corporation

Agenda Wireless Technology Benefits Applications Deployment Summary

Technology Network Connectivity – Standard Wireless Carrier Networks 2G: 9.6 K/s to 14.4 Kb/s 2.5G: kb/s 3G: 128 Kb/s – 2.05 Mb/s – Wireless LAN : up to 2MB – b: 11MB (HotSpots) – a: 54 MB

Benefits Increase Productivity – Anytime/Anywhere Access Increased customer satisfaction – faster and more accurate responsiveness Overall Competitive Advantage

Applications Winning 2G applications – Download/send Images (Japan, iMode) – SMS (Europe, GSM) Winning 3G applications – video conferencing – video messaging

Applications After and PIM… – Alerts – Expenses – Field Service – Data base access – Leads Prospect – Order Entry – Records Inventory – Reporting – Sales Force Automation – Web Access

Applications “ According to IDC survey research, the applications used for wireless printing vary from printing (54%), enterprise data (50%), expense reports (46%), contact lists (43%), web pages (40%) and calendars (37%). As WAN and WLAN technologies provide more frequent and timely access to content and information, users will have a greater need to print while mobile."

Applications for all device types Output to Virtually any Printer or Fax Machine … or View any attached file

Attachment Viewing Over 100 different file types MS Office, Adobe, zip files, Web pages response with full content of the attached file Faxing Enter fax number [Use Once] or Select directly from contact list Select , attachment, or web page ASP (connect to PrinterOn’s fax service) Enterprise Fax solutions Wireless Viewing and Faxing

Printing "Much as the Internet created a flood of information and documents that pushed a wave of printing, mobile appliances may be driving the next wave of output opportunities". IDC's Wireless and Mobile Printing Forecast and Analysis

Extends the functionality of your desktop –Internal LAN/WAN printing, –External Public venue, –Home printing No document storage! Point-to-point 3DES encryption Real-time Discovery mechanism ( printer search on-demand) –Based on location (city, state, company, user-friendly printer name, etc.) Printing

No additional hardware Presentation quality output, including color Simple and easy to understand –User-friendly printer names (No IP addresses or share names to deal with) –No distance restrictions, No long distance charges, No cables Printing

Corporate Printing " is increasing printing volumes by 40%". EXPLOR Corporate users can now print while away from their desks External partner, contractor, customer can now use designated printers within your corporation – securely –Can take the place of a fax machine –Allows partners to quickly and easily print information regarding the meeting (ie: Updated Inventory for required shipment, Purchase Order for signing, etc.)

Small Office / Home Office (SOHO) Corporate users –Many corporate customers have home printers (most home printers are not part of their corporate LAN, therefore PrinterOn is the only mechanism for printing to them wirelessly) –Executives use this option extensively (including having their assistants print to them from the office to their home) Wireless User Corporate Office Home Printing

Front DeskBusiness Center Wireless User Out of Office Corporate Office Hotels Hot Spots Convention Centers Airports CONFIDENTIAL Guest Room Public Printing

Printing Services

Deployment Determine mission-critical data Investigate vertical solutions Pilot or controlled rollout Corporate (I.T) control – standard practices and support Measure results

Deployment Security Client/ Server connectivity –ASP: Externally hosted solution – Enterprise: Internally hosted solution

Summary Companies are just starting to understand the effects of deploying wireless applications – As networks increase in capability, the ROI on the application will also increase – The “desktop” will truly be a thing of the past There is a huge market for developers of wireless applications and the next “killer app”

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