Global Channels of Distribution Sports and Entertainment Marketing 1 Copyright © Texas Education Agency, All rights reserved.

Copyright and Terms of Service Copyright © Texas Education Agency. The materials found on this website are copyrighted © and trademarked ™ as the property of the Texas Education Agency and may not be reproduced without the express written permission of the Texas Education Agency, except under the following conditions: 1) 1)Texas public school districts, charter schools, and Education Service Centers may reproduce and use copies of the Materials and Related Materials for the districts’ and schools’ educational use without obtaining permission from the Texas Education Agency; 2) Residents of the state of Texas may reproduce and use copies of the Materials and Related Materials for individual personal use only without obtaining written permission of the Texas Education Agency; 3) Any portion reproduced must be reproduced in its entirety and remain unedited, unaltered and unchanged in any way; 4) No monetary charge can be made for the reproduced materials or any document containing them; however, a reasonable charge to cover only the cost of reproduction and distribution may be charged. Private entities or persons located in Texas that are not Texas public school districts or Texas charter schools or any entity, whether public or private, educational or non-educational, located outside the state of Texas MUST obtain written approval from the Texas Education Agency and will be required to enter into a license agreement that may involve the payment of a licensing fee or a royalty fee. 2 Copyright © Texas Education Agency, All rights reserved.

Global Channels of Distribution Perfect Product or Service Must Be Distributed Economics of Distribution –important part of the Free Enterprise System –unregulated supply and demand of products to drive the economy –consumers must have access to the product when and where they want it 3 Copyright © Texas Education Agency, All rights reserved.

Global Challenges Uncertainty about government policies Consumers want to nurture their own entertainment industries International products discouraged through restrictions and tariffs 4 Copyright © Texas Education Agency, All rights reserved.

Disney in Europe As early as the 1930s 1949-Armand Bigle of France tried to convince merchants that Disney characters would improve sales 5 Copyright © Texas Education Agency, All rights reserved.

Channels of Distribution Live Events –amphitheaters –venues Media –mass media-means of distributing an event to a large volume of people –radio –television –Internet 6 Copyright © Texas Education Agency, All rights reserved.

Delivery Options Platforms-types of delivery systems Types of delivery systems for sports and entertainment will continue to expand and improve at a rapid pace. 7 Copyright © Texas Education Agency, All rights reserved.

Amateur Sports and Recreation Fitness and Fun Facilities versus Wilderness Title IX-supports women’s sports 8 Copyright © Texas Education Agency, All rights reserved.

College Team Rankings BCS (Bowl Championship Series) Standings Based upon past team performance, talent, and team schedules 9 Copyright © Texas Education Agency, All rights reserved.

Professional Sports Worldwide coverage Politically controlled throughout different parts of the world 10 Copyright © Texas Education Agency, All rights reserved.

Distributing the Game Cartel-combination of independent businesses formed to regulate production, pricing, and marketing of a product (NFL-National Football League) 11 Copyright © Texas Education Agency, All rights reserved.

League Agreement Controls the marketing mix and governs the distribution of the games, including the locations of the teams and number of teams allowed to operate within the league 12 Copyright © Texas Education Agency, All rights reserved.

Regions with a large potential customer base Considered favorable for the location of a team New professional football franchise costs a lot of money NFL network is available via cable, satellite, and some telephone companies on a 24/7 basis 13 Copyright © Texas Education Agency, All rights reserved.