Floral Design- Past & Present By: Rebecca Carter
Flower Arrangement as an Art Floral Design Definition- the art of using plant materials and flowers to create a pleasing and balanced composition.
Classical Period Egyptian Period Clarity & Simplicity Principles Revealed- Repetition & Alternation
Classical Period 2. Greek period Grace and Simplicity Color not important Cornucopia was introduced
Classical Period 3. Roman Period Continued Greek Customs Initiated Extravagance Wore flowers on scarves Carried flowers in baskets
Classical Period 4. Byzantine Period Height and Symmetry Containers filled with foliage to represent trees Decorated with flowers and fruit
European Period 1. Middle Ages Period of unrest More practicality in this period
European Period 2. Renaissance Period Rebirth of the arts Floral arrangements in paintings Impact on flower and vase arrangements
European Period 3. Baroque Period Originated in Italy Arrangements typically massed and overflowing Created as symmetrical oval designs
European Period 4. English Georgian Period Formal, symmetrical Tightly arranged, great variety Fragrance became important
European Period 5. Victorian Period Designs poorly proportioned Toward end of period attempts made to establish rules for floral design
American Periods 1. Early American Period Had little time to devote to the art Gardeners Used wildflowers, grains, and grasses
American Periods 2. Colonial Williamsburg Period Typical arrangements were massed, rounded, or fan- shaped Beginning of using lighter flowers on top
American Periods 3. American Federal Period Pyramidal or fan-shaped arrangements Corsages became popular Began incorporating line-mass style
Oriental Flower Arranging Began in India Modified by Chinese Japanese adopted these practices & began instruction Characterized by minimum use of plant materials
Floral Design Today Retail Flower Business The customs, designs, and styles of floral arrangement that developed over time have made floriculture become the major industry that it is today.
Modern Uses of Floriculture Weddings Hospitals Parties Homes Banquets Funerals Ceremonies Many other occasions
Types of Flower Shops Full Service Shop Specialty Shop Carriage Trade Shop Stem Shop Studio Operation Franchise Shop Mass-Market Shop Wholesale Florist
Job Opportunities 1. Managerial & Supervisory Flower Shop Owner Flower Shop Manager 2. Technical Designer’s Assistant Designer 3. Service Workers Salesperson Office Worker Delivery Person
Conclusion In conclusion, floral design is an industry with a rich history that has transformed into a major business today, and is constantly evolving.