Colour Communication Challenges and Rewards Jimmy Lam The Hong Kong Polytechnic University

Agenda Problems of Colour in Textile and Fashion industry How Technology Can Help? E-Colour Advantages

Colour Communication in the textile and apparel process Embrace process and technologies from: Design Product development Production Cataloguing Advertising Marketing Packaging display What you see is NOT what you get. What’s wrong with colour?

Problem raised Dissatisfaction of colour resulted in returned products Colour issues are the largest cause of garment returns in catalogue or internet shopping

Case Discussion Colour management is an important issue to the textile and fashion industry. Discuss how the technologies could help and what are the benefits?

Technologies available CAD Colour measurement Colour on screen Digital store cataloguing 3D store visualisation E-colour Colour vision Can all these technologies solve the colour problems in textile And apparel supply chain?

E-Colour True Internet Color PCs can display the best color possible over the web. Enabled web sites will know how connected monitors display color and will send them color corrected images Solution: Calibrate Colour display on the monitor with the output on Colour printer.

With good colour anagement Embrace colour creation, communication and control of quality Elimination of delays Reduced costs Higher productivity Quicker delivery

Benefits (1) Spectacular – cut time on selecting colours Imagemaster (on screen system) – colour can be visualised precisely on calibrated screens Enable dyers to make virtual lab dyes, transmit and discuss with customers, then straight to bulk production

Benefits (2) Virtual submission reduce time needed for sample development Garment makers can also visualise complete garments Show ranges of colours Improve communication between buyers, sellers, designers and dyers

In order to fully service the needs: Seamless integration of CAD E.g. standard daylight Digital printer to adapt Collaboration between colour measurement system providers and CAD companies

Questions How to eliminate the colour communication problems for Internet shopping? What current technologies are available to due with colour problems?