Dec’13 Etisalat Video Store. Video Store_Revenue MonthSub_RevRen_RevTotal Rev% Growth Oct'13 632 4,307 - Nov'13 2,910 24,106 27,016527% Dec'13 13,437.

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Presentation transcript:

Dec’13 Etisalat Video Store

Video Store_Revenue MonthSub_RevRen_RevTotal Rev% Growth Oct' ,307 - Nov'13 2,910 24,106 27,016527% Dec'13 13,437 84,734 98,171263%

Visitors Trend Month Unique Visitors Total Sub Request Add-ons Churn Total video views Oct'13 5,928 1, Nov'13 7,612 5,857 2, ,686 Dec'13 10,135 14,221 13,437 2,521 5,633

12/17/ Top 20 Devices Nokia contributes around 79% followed by Samsung 9% & IPhone 2%. Below is the overall breakup of handset wise % contribution. MonthNokiaSamsungOthersBlackberryIPHONE Oct'1365%16%11%5%3% Nov'1382%8%6%1%3% Dec'1379%8% 2%3%

12/17/ Top 10 categories contributes 68% of the total downloads Out of top 10 sub categories 48% is of Arabic Content Contr_Category/Sub Category – Dec’13 Sub Category Top 5 Sub CategorySum of VVS Nancy Ajram Hits633 Bollywood Up comings462 Amr Diab Hits288 MJ Pop Songs210 Asala Classic Hits201 Category Top 5 CategorySum of VVS Top Searches1133 Bollywood World817 Arabic Music498 King Of Pop - MJ376 Bollywood Movies275

Top 20 Content Consumed – Dec’13 12/17/ Sr.NoTitleVVS 1Gunday - Teaser225 2MJ - Another Part Of Me118 3JTHJ - Nahi Yaar Akira107 4Nancy Ajram - Ana Masry95 5Amr Diab- Ya Omrena92 6Nancy Ajram - Ya Kethar67 7Shraddha Kapoor's GTPM look REVEALED59 8Dhoom 3' Promotions57 9DDLJ - Jab Kisi Se Pyar57 10Nancy Ajram - Eftah Albak - Live56 11Usher featuring Pitbull - DJ Got Us Fall in In Love54 12Gori Tere Pyaar Mein - Naina52 13Nancy Ajram - Moshtaa Leik52 14Nancy Ajram - Wahshany Ya Masr49 15Do Raaste - Chhup Gaye Sare Nazare49 16MJ - They Don't Care About Us45 17First Look Launch of Gori Tere Pyaar Mein44 18One Direction - What Makes You Beautiful43 19Will Katrina Celebrate Christmas With Kapoors42 20Michael Jackson - Thriller42

Initiatives - January’13 Marquee feature to be added on Video Store portal at top & bottom. Landing page to be implemented to increase new acquisition Top Up feature to be initiated for users to increase user consumptions. To increase ad campaign spent for more acquisition. To explore a new AED 2 price point for higher ARPU. 12/17/2015 7

Thank You 8 12/17/2015