Print & E-Books Use in Tandem – Dialogue on the Implications for Library Collections and Publisher Programs Rebecca Seger Senior Director of Institutional Sales, Oxford University Press Luke Swindler Collections Management Officer, UNC Chapel Hill Libraries

OUP print book sales to academic libraries

UNC Print Book Circulation Trends

Print Books Circulation Trends Implications As libraries buy more print books, their aggregate circulation declines Increasing print acquisitions will not change this situation Print inevitably becoming marginal niche, especially with the growing acceptance of e-books E-book availability further depresses circulation of print counterparts, especially when they become accessible before print UNC’s e-books strategy accelerates the print decline & marginalization

OUP Reactions/Responses to Print Books Trends & Implications We currently publish more than 6,000 titles a year worldwide, in a variety of formats. Our range includes dictionaries, English language teaching materials, children's books, journals, scholarly monographs, printed music, higher education textbooks, and schoolbooks. Monographs make up 1/6 of our publishing output

E-books Usage Trends As libraries buy more e-books, their aggregate usage increases E-book usage growth exceeds increase in the number of e-books UNC acquires E-books now greatly exceeds print circulation at UNC—a trend that not only will continue but also probably accelerate

UNC E-Books vs. Print Books Use Comparisons 8 publishers/vendors representing the e-book platforms with the largest number of titles in UNC collections alone registered 881,682 uses—or more than all print circulation for all publishers When standardized for total monographic titles available, the relative levels of use are even greater: 3,915,878 print titles as of 6/1/2015 registered 597,197 circulations in FY2013/2014, for a ratio of ,442 e-books for these 8 publishers/vendors registered 881,682 uses in 2014, for a ratio of 3.6—or >23X than print books

Median Requests Per Title Jan ’13 – Sep ’15, All Titles

Titles Used Per Term Year 1 Usage (May12- Apr13)* Year 2 Usage (May13- Apr14) Year 3 Usage (May14- Apr15) All Owned Titles % increase

Top Used Titles, Jan ’13 – Sep ’15 All TitlesModulePress Uses Jan13- Sep15 Tomorrow's TableBiologyOxford Scholarship Online2236 A Reformation DebateReligionFordham University Press1370 Rose's Strategy of Preventive MedicinePublic Health and EpidemiologyOxford Scholarship Online1109 Applied Longitudinal Data AnalysisPublic Health and EpidemiologyOxford Scholarship Online928 Europe UndividedPolitical ScienceOxford Scholarship Online782 How Congress EvolvesPolitical ScienceOxford Scholarship Online596 Brain–Computer InterfacesNeuroscienceOxford Scholarship Online591 Buddha Is HidingSociologyUniversity of California Press570 Black MagicReligionUniversity of California Press556 Nutritional EpidemiologyPublic Health and EpidemiologyOxford Scholarship Online546

Changing Library Collections Contexts Shift of collections from predominance to prominence Shift from finite collections towards infinity and the leveling affect Shift from book scarcity to abundance, if not ubiquity Shift from collections of record to collections of use Shift in answering the question of “how good are the collections?”

Changing Book Publishing Contexts Adapting to a world where quantity of use is measured more importantly than quality of use – how do you publish/should you publish for that and not for the advancement of scholarship, even in a niche field?

Changing Library Book Collecting Strategies Print books title-by-title acquisitions as a loser proposition & strategies for cutting losses E-books en bloc acquisitions as a value proposition & strategies for maximizing academic support Moving from an overall quantitative to qualitative approach to building library collections—and its negative impact on print circulation

Achieving Quantitative Excellence Qualitatively UNC e-books from specific core publishers—the top 100K holdings UNC e-books from categorical core publishers

Changing Book Publisher Strategies Find better and cheaper production processes Price rises in the most niche areas if fewer will continue to buy – whether in print or digital to cover the costs Publish more non-monographic content and reduce monograph production Create better tools to enable readers to buy their own print/digital copies when reading a library licensed ebook

Conclusions

Thank you!