DRAFT 1 Privileged and Confidential 3D UPLIFT

22 Assuming 60-80% of box office from 3D and reasonable level of performance: Box office increases 21-27% based on higher ticket price *, before accounting for potential audience growth Studio theatrical revenue (net of glasses cost) is increased 13-17% ** The net revenue uplift is generally greater than the $5-12M increase in production cost to shoot/convert the film to 3D Motion Pictures Potential Gains from 3D Releases Domestic Box Office of Recent 3D Releases *Assumes long-term avg. ticket price premium of $2.50 (today’s average is $3.50). Excludes IMAX 3D, which has greater ticket price premiums. ** Assumes 50% studio share of global box office and $0.40-$0.55 per ticket cost of glasses. Recent 3D releases have seen significant share of box office from 3D ticket sales, driving higher revenue DBO (to date) $113M $115M $721M Potential Uplift from 3D Release 63% 70% 82% 37% 30% 18% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Cloudy with a Chance of Meatballs Alice in Wonderland Avatar 3D Box Office 2D Box Office

DRAFT page 3 U.S. MODEL TODAY  MPAA average 2D ticket price is $7.50 (2009)  Average increase for 3D  $3.50 today  $2.50 is forecast (premium expected to decrease)  Average Imax ticket is $14.58 (2009) (about $7 above average 2D ticket)  Of the average $3.50 uplift today, the studio gets its normal share (roughly 50%) but pays roughly $0.40-$0.55 for glasses  Note, the glasses are recycled which brings costs to studio down slightly  Full manufacturing cost of glasses ranges from $0.50-$0.75  Exhibitors pay the difference (if any) between the amount paid by the studio and the manufacturer’s charge for glasses, as well as an additional $0.50 per admission for use of the RealD equipment. NOTE THIS IS DIFFERENT FROM JAPAN, WHERE GLASSES COST MORE  There are currently about 1,600 Digital 3D screen in Asia, about 350 in Japan  Until recently, the Asian 3D market was controlled by XpanD (90% share); they require special glasses - Active Polarized - that cost $50.00 to $75.00 each, are battery operated, and reused regularly  This past year, prior to the release of AVATAR, RealD expanded rapidly through Asia (mostly China), and by the release of AVATAR, they had a 40% share of the market. 3D UPLIFT CONSIDERATIONS

DRAFT page 4 Incremental Cost to Shoot in (or upconvert to) 3D is usually $5MM to $12MM  Resident Evil: Afterlife: $10M on a total budget of $58M (this film was shot in 3D)  $5.5M production cost (3D package and complexity of shots)  $2.5M post production (editing, DI costs)  $2.0M visual effects (total fx budget of $10M)  Priest: about $5M (this film is being converted to 3D during post before the fx are done, similar to ALICE) Cost to Shoot a Film in 3D

DRAFT 5 Privileged and Confidential DIGITAL CINEMA ROLL-OUT

6 Motion Pictures Digital Cinema Rollout Update 23,100 digital screens estimated to be installed worldwide by the end of 2010 with 32,900 projected by 2011 o Today, there are over 8,000 digital screens in North America and 17,000 screens worldwide Easier access to capital has allowed deployment entities to gain financing for the installation of the digital screens o In North America, DCIP has received financing and will begin rollout with AMC, Regal and Cinemark (comprises > 50% of the market) Digital 3D is now the standard with 16 3D feature releases from Hollywood slated for next year (SPE will be releasing Kenny Chesney Summer in 3D in April 2010, Resident Evil: Afterlife in September 2010 and Priest in January 2011) o Today, there are approx. 3,500 digital 3D screens in North America and 8,300 digital 3D screens worldwide

DRAFT page 7  3D exhibition of feature films has successfully driven recent box office performance worldwide  “[3D has]…moved out of its adolescence to just be now a part of the cinematic art, used by serious filmmakers…I’m going to make all my movies in 3D, no matter the subject”– James Cameron, December  Studios have already had various successful titles and are aggressively planning for 3D releases of future titles  “[Alice in Wonderland’s]…3D component boosted the overall performance in a big way. [Alice]… begins an onslaught of 3D product entering the market in the coming months, with Paramount’s toon How to Train Your Dragon set to launch March 26, followed by Warner Bros.’ Clash of the Titans on April 2.”– Daily Variety, March 8, 2010  With the continued rollout of digital screens and growth in 3D screens, domestic exhibitors have embraced this new product and are actively looking to be able to carry at least two simultaneous 3D releases by 2011  As Sony considers various 3D release opportunities, several financial considerations must be examined  % of gross box office from 3D  3D ticket upcharge  Cost of 3D eyewear  Digital production and/or conversion costs  Reduced distribution expenses Executive Summary Current Digital 3D Landscape Complexes 3+ Screens at a Complex 30% 17% Screens Only at a Complex 54%1,1141 Screen Only at a Complex %Locations 42%1,004 42%1,004 16%383 %Locations 100%2,079TOTAL 100%2,391 3,522TOTAL 3D Screens 5,905 Digital 3D Projection As of Janaury 2010 December 2010 # of Digital 3D Screens at a Complex North America Digital 3D Overview

DRAFT page 8 Case Study: Alice in Wonderland Domestic Box Office Performance Breakdown (through 3/8/2010) Domestic Box Office Opening Weekend $115,243,654 Gross Domestic Box as of 3/8/10 $ in MM 70% 30% 3D IMAX Digital 3D Note: 3D and IMAX have totaled $80.9M total domestic box office. $80.9

DRAFT page 9 Case Study: Avatar Domestic Box Office Performance Breakdown (through 3/8/2010) Domestic Box Office Opening Weekend $720,607,444 Gross Domestic Box as of 3/8/10 $ in MM 82% 18% 3D IMAX Digital 3D Note: 3D and IMAX have totaled $590.0M total domestic box office. $590.0

DRAFT page 10 Case Study: Cloudy with a Chance of Meatballs Domestic Box Office Performance Breakdown (through 12/11/2009) Domestic Box Office Opening Weekend $113,076,648 Gross Domestic Box as of 12/11/09 $ in MM 63% 37% 3D IMAX Digital 3D Note: 3D and IMAX have totaled $70.9M total domestic box office. $70.9

DRAFT page 11 Worldwide Digital Screen Footprint 32,900 23,100 16,769 16,064 7,809 6,223 1,940 Projected Digital Screen Rollout as of January 2010

DRAFT page 12 Worldwide 3D Screen Projections as of January ,184 21,600 14,100 Source: Vendor-based footprint data; SPR/SPRI projections. Worldwide 3-D screens will continue to grow over the next few years

DRAFT page 13 Digital 3-D is being actively developed by vendors for the global marketplace  Real D is the leading digital 3-D vendor in the marketplace today  Disposable glasses Footprint as of January 2010* Vendors  Worldwide:  2,841 Sites4,688 Screens DISPOSABLE GLASSES REUSABLE GLASSES  Master Image is a Korean developer of 3-D technology for the theater  Disposable glasses  Worldwide:  563 Sites608 Screens  Uses color spectrum technology  Reusable glasses  Worldwide:  1,403 Sites1,915 Screens  Uses battery powered glasses that manages each eye separately  Reusable glasses  Worldwide :  856 Sites1,176 Screens Sony 4K is now actively promoting digital 3D in conjunction with Real D in North America and Europe * Source: Vendor-based footprint data and projections as of January 2010.

DRAFT 14 Privileged and Confidential NETWORK GROWTH AREAS

15 Networks – Growth Opportunities (Per MRP with Addition of 3D Network) 3D Network in US with Discovery and IMAX Animax/AXN – full penetration in Korea India sports channel TV1-Hallmark – Australia swap SET HD – US SET Max – Italy channel GXT – Italy channel Tamil channel MGM channels Cine Latino – US/Latin Spanish language movie channel