Agencies in 2015 Agencies in 2015 A North American Perspective A North American Perspective

2007 On the brink of an explosion

Years to reach 50 million users Years to reach 50 million users Source: AMRP 2010

Technology Facebook Relevance Insights Privacy Common Interests Social Commerce Geotargetting Mobile Browsing Community Performance Based Compensation Common Interests Engagement Relevance Measurability

Change in Spending on Social Media Change in Spending on Social Media Source: PRIMIR, “Trends and Future of Direct Marketing ”

Talent Blogger Podcaster Social Media Account Manager Chief Cultural Officer Mobile Apps Developer SE Marketer Community Manager Web Analytics Specialist Director of Social Media SEO Specialist

Talent Research in Motion Google Microsoft Art School Internet Start-up Film School

Talent Diversity Facebook LinkedIn Twitter Inclusion

Talent Deficit Talent Deficit Amplified by technology Compensation gap Engagement in culture as offset Investment in career planning, innovation and fun Amplified by technology Compensation gap Engagement in culture as offset Investment in career planning, innovation and fun

Integration Above the line Below the line Mass/Traditional Digital Media Agnostic

Integration Brand Experience Integrators Seamless Campaigns Multidisciplinary Touch-points ROI Brand Curatorship Campaign Measurement Adaptability Cross Marketing Platforms

Direct Marketing Spending Source: PRIMIR, “Trends and Future of Direct Marketing ” $ Billions

Print-Based Direct Marketing Activity Print-Based Direct Marketing Activity Source: PRIMIR, “Trends and Future of Direct Marketing ”

Implications Implications No isolated print DM mcommerce, ecommerce, icommerce, instore Changing role of ePR New account management skills and models Greater need than ever before for insights No isolated print DM mcommerce, ecommerce, icommerce, instore Changing role of ePR New account management skills and models Greater need than ever before for insights

“ The urgency behind engaging in relevant dialogue, powered by consumer insight and enabled by elegant technology to every consumer channel, is more critical and complicated than ever before.” “ The urgency behind engaging in relevant dialogue, powered by consumer insight and enabled by elegant technology to every consumer channel, is more critical and complicated than ever before.” - Brian Kennedy, President - CEO, Epsilon