Pink Cake Box Marketing Your Cake Business Online – Cutting through the layers 1 2014 Copyright Pink Cake Box.

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Presentation transcript:

Pink Cake Box Marketing Your Cake Business Online – Cutting through the layers Copyright Pink Cake Box

Agenda About Us Our Online Marketing Strategy Website Social Media Marketing Search Engine Marketing Analytics Copyright Pink Cake Box

About Pink Cake Box Pink Cake Box established 2005 Boutique custom bakery located in Denville, NJ Retail launching in 2014 Pink Cake Box University established 2012 Educational arm focused on classes & tutorials

Not Really…

Marketing Online - The Multi-Tiered Approach Copyright Pink Cake Box Analytics Website Search Engine Marketing Social Media Marketing Marketing Drive Customers to Owned Properties

Website Centerpiece of our marketing strategy

Website Content is King

Website Focus on your Customer Needs

Mobile Mobile Mobile! Mobile traffic has surpassed desktop traffic

Website Wrap-up Hub and Spoke Model – Things move quickly, Focus on what you own Develop a unique and compelling content strategy Stay on top of emerging trends – Think Mobile!

Social Media Marketing Pinterest Facebook YouTube

Pinterest - Approach Assign community manager Interact with community Post related/complementary products Network with vendors Encourage Pinning on own properties (see next slide) Encourage Follows through posting Pinterest Icon Copyright Pink Cake Box

Pinterest - Make Pin Button Prominent Copyright Pink Cake Box

Pinterest - Persistent Call-out Copyright Pink Cake Box

Facebook Copyright Pink Cake Box Facebook Organic Reach is Plummeting Yet still offers real targeted AD opportunities

YouTube Copyright Pink Cake Box

YouTube – Search Positioning Copyright Pink Cake Box

Social Media Wrap-up It’s competitive out there Identify niche social networks Take risks with emerging networks Take advantage of targeting opportunities Focus & Consistency

Search Engine Marketing

Google Adwords Remarketing Customer Visits website Spends time in wedding gallery Offer them targeted ads

Marketing

Copyright Pink Cake Box Generates some of our best conversion rates Explosion in mobile

Giveaways Use giveaways to generate leads and brand awareness “Like” Gate Capture demographics for future marketing opportunities We developed a custom giveaway platform across mobile and desktop to help bolster our educational and cake businesses 6

Analytics Google Analytics What are you goals?

Questions?