Value of Fusion Middleware for Oracle Applications Customers Margaret Lee Director, Product Management Oracle Fusion Middleware

<Insert Picture Here> Agenda <Insert Picture Here> Fusion Middleware Helps Solve Business Problems Faced by Applications Customers Unified Business Process Management for Growth & Change Unified Business Intelligence for Better Decisions Unified User Interface for Employee & Customer Productivity Unified Identity Management for Better Compliance & Security Applications Customers Benefiting from FMW TODAY Fusion Middleware’s Overview

Business Needs Faced by Applications Customers Rip and Replace is not an Option Capacity For Growth & Change Improve Business Insight Quality Information, Quality Decisions Timeliness & Context Completeness & Visibility Absorb Organic & Inorganic Growth Identify & Capture Opportunities Strengthen Customer Relationships Improve User Experience and Productivity Manage Risk & Drive Compliance Consistent, Unified Access Real-time Employee Collaboration Multi-channel Access Secure Access (Internal, External) Holistically Manage ALL Risks End-to-End Policy Enforcement

SOA & Business Process Mgmt.

Process Management Typical Scenario CRM Financials Procurement HRMS

Oracle’s Recommendation Adopt BPM with Oracle’s SOA Suite Design Monitor Optimize Execute & Optimize Business Processes Cross-Application Business Process Automation Application Services CRM Financials Procurement HRMS

Data Integration Typical Scenario UI Customizations Financials CRM P2P Integr. (FTP, PLSQl, DBLink,…) Hard to upgrade! Hard to upgrade!

Oracle’s Recommendation Adopt SOA-based Integration with Oracle’s SOA Suite Error Handling WS WS WS UI WS Financials CRM Customizations Easy to upgrade! Easy to upgrade!

Document Processes Oracle Imaging and Process Management Capture View Route Search, Update Populate Look-Up Route (Messaging) Document, Records Mgmt. Needs Claims processing AP, AR automation Expense mgmt. Purchase Requisition New hire processing Applications CRM Financials Procurement HRMS

Oracle Applications Now certified with Oracle SOA Suite Now Generally Available E-Business Suite: Releases 11.5.3 to 11.5.10, R12 PeopleSoft: Releases 8.47, 8.48, 8.49, 9.0 Siebel: Releases 7.4, 7.8, 8.0 JD Edwards: Releases 8.95, … Under Development - Available CY 2007 Pre-Defined Business Process Maps across Suites Key, Pre-Packaged, Cross-Suite Business Processes eg. Order Capture to Cash from Siebel to EBS Financials Vertical Applications Retek, i-Flex, Portal – Certifications GA Summer 2007

User Interaction

User Interaction Typical Scenario Biz Intelligence Call Center Agent Content Mgmt. CRM SCM Financials

Oracle’s Recommendation Create “Mash Ups” using Oracle WebCenter & ADF 500 units Share via Web 2.0 Communities Call Center Agent 20 units Biz Intelligence Integrate Apps, Content, Desktop Map “Mash Up” Content Mgmt. Siebel, CRM SCM Financials

Oracle Applications Now certified with Oracle WebCenter Now Available – Enterprise Portal E-Business Suite: DBI (11i, 12.0) PeopleSoft: Certified 8.45+, 9.0; also PeopleSoft Portal Siebel CRM: Certified 7.8.2+; also 8.0 Siebel Analytics: 7.8+, 10gR3 Imaging & Process Management E-Business Suite: 11.5+, includes 12.0 PeopleSoft: Certified 8.4+; also 9.0 JD Edwards Enterprise: Certified 8.9x+ JD Edwards World: A 9.1 Desktop Integrations Microsoft Office 2000, 2003, 2005

Business Intelligence

Business Intelligence Typical Scenario Call Center Agent Warehouse Manager Financial Analyst Business Intelligence Analyst Enterprise Data Warehouse CRM SCM Financials Data Marts Custom ETL

Oracle’s Recommendation Adopt Enterprise Analytics Strategy with Oracle BI Define Analyze Report Consistent Multi-Source Intelligence Enterprise Semantic Model Multi-Source Data Warehouse Model Pre-Packaged Dashboards Pre-Packaged ETL Maps BI EE Analytic Server CRM SCM Financials

Reporting with BI Publisher Traditional Reporting Oracle BI Publisher High development cost High customization cost Difficult upgrade Flexibility Reduced maintenance

Oracle Applications Now certified with Oracle Business Intelligence Suite Now Available - Oracle BI Publisher 10gR3 E-Business Suite R12 PeopleSoft Enterprise R9 Siebel CRM R8 JD Edwards Enterprise 8.12 & World A9.1 Oracle DBI & PeopleSoft EPM Certified on Oracle Business Intelligence 10gR3 Oracle BI Applications E-Bus Suite(11i, R12): Order Mgmt., Supply Chain, FINS, HR PeopleSoft (8.4, 8.8, 8.9, 9.0): Financials, HR (Q1 2007) Siebel(6.3+): Sales, Service, Marketing, Order Mgmt SAP (4.6c, 4.7, mySAP 5.0): Financials, Order Mgmt., SCM Vertical Applications: Pharma, CPG, Retail

Identity Management

Identity Management Typical Scenario Reset Pwd Pwd 3 Pwd 1 Pwd 2 Email HR Financials manual entry manual entry manual entry IT Admin IS Admin Approving Manager Approving Manager helpdesk ticket HR Admin helpdesk ticket Facilities Manager email

Identity Provisioning Oracle’s Recommendation Lower Security Costs using Oracle Identity Mgmt Suite Single Sign-On Email HR Financials HR Admin Identity Provisioning Facilities Manager

Oracle Applications Now certified with Oracle Identity Management Suite Now Available – Single Sign-On E-Business Suite: OAM certified (11i), SSO via OID (11i) PeopleSoft: OAM certified (8.45+), SSO via OID (8.47) Siebel: OAM certified (7.8.2+), SSO via OID (7.8) Works in heterogeneous environment, e.g. MSFT AD Now Available – Identity Provisioning Connectors E-Business Suite: OIM connector (11.5+) PeopleSoft: OIM connector (8.4+) Siebel: OIM connector (7.5.3+) JDE: OIM connector (8.9x+) Also works with SAP Applications SAP: Provisioning connector (R/3 4.6c+) SAP: Single Sign-On certified (4.6+)

Certified with Apps Unlimited Component PeopleSoft Enterprise E-Business Suite Siebel J.D. Edwards EnterpriseOne Oracle Portal (10g R3) 8.47 though 9.0 11i- JDPK 12-WSRP 7.8, 8.0 8.95- JDPK 8.97- WSRP Oracle Identity & Access Mgmt 8.47-9.0 LDAP, SSO, PRO 11i, 12 8.95 LDAP, SSO,PRO SOA Suite 8.46 – 9.0 OC4J (J2EE Container) & OHS 12 Oracle Database (10G, 10G RAC) 8.46 -9.0 BI Publisher 8.48 / 9.0 8.96 Oracle Business Intelligence 7.8. 8.0 Bundled for custom development Enterprise Manager 8.0 8.97

E-Business Suite – FMW Certification Release 11i Release 12 Oracle Containers for J2EE Embedded Oracle BI Publisher Certified Oracle Discoverer Oracle BI EE Oracle Internet Directory Oracle Single Sign-On Oracle Portal Oracle UDDI Registry E-Business Suite Adapter Oracle Web Cache Oracle Identity Manager Oracle SOA Suite Certified* Enterprise Manager + Mgmt Pack for EBS Oracle BPA Supported Oracle Database + Partitioning + Spatial: 10G Oracle RAC + Data Guard + TDE: 10G * Certified with Oracle E-Business Suite Adapter

PeopleSoft – FMW Certification PeopleTools 8.46 PeopleTools 8.47 PeopleTools 8.48 Oracle Application Server Java Edition Integrated Oracle XSLT Mapper (part of JDev) Embedded Oracle BI Publisher Oracle BI EE Oracle BPEL Process Manager Certified Oracle Internet Directory Oracle Identity Management/Single Sign-On Oracle BAM Oracle Integration Oracle Portal Oracle Service Registry Oracle Database 9i, 9i RAC, 10g, 10g RAC

JDE EnterpriseOne – FMW Certification JDE E1 Tools 8.95 JDE E1 Tools 8.96 Oracle Containers for J2EE Integrated Oracle BI Publisher Embedded Oracle BPEL Process Manager Certified Oracle Internet Directory Oracle Single Sign-On Oracle Portal JDE Enterprise One Adapter Oracle Database + RAC: 9i, 10g, 10gR2 Oracle Access Manager Oracle Identity Manager Oracle Web Cache Oracle BI EE Oracle Enterprise Service Bus Certified* *Planned with 8.97 Roadmap subject to change without notice. The above is intended for information purposes and may not be incorporated into a contract.

Siebel – FMW Certification Oracle HTTP Server Certified Oracle BI EE Oracle Adapter for Siebel Oracle BPEL Process Manager Oracle Internet Directory + Virtual Directory Oracle Identity Manager + Access Manager Oracle Single Sign-on Oracle BI Publisher Oracle Service Registry Application Management Pack for Siebel Oracle Portal + Web Center Supported Oracle Database + RAC: 10gR2 + R11 Oracle Partitioning + DB Vault + TDE: 10gR2

Oracle Excellence Awards 2007

Some Customers & Partners are Benefiting Today Multiple Online Web Sites for Moving and Real-Estate Related Tools Large number of systems, manual touch points SOA Suite to connect all systems spanning Prospect-to-Cash process Partner: CSC Premier Online University Need to automate financial aid verification process for 350,000+ students FMW SOA Suite, Rules, App Server automated the process 600% ROI in 4months on $300,000 investment Partner: E2E Consulting Mobile Device Communication and Payment Mobile payment software solution implemented at Point-of-Sell that allows multiple customers to pay with mobile device simultaneousely Solution build on FMW App Server, integrates with i-Flex

Some Customers & Partners are Benefiting Today Leading European Food and Ingredients Supplier Need to integrate quality control system with customer, sales order, and planning and production systems Oracle Data Integrator and SOA Suite to integrate EnterpriseOne with custom apps, initial load>600K records Partner: Deloitte Consulting & Oracle Consulting Leader in Design, Engineer, Manufacture, and Distribute Lighting Products Manual process to manage warranty claims Now web-based, self-service with Oracle Portal, Identity, SOA, saved $2M since Jan. 2007 Partner: BIAS Corp Software Helps to Align Employee T&E Spending with Corporate Policies Product pre-integrated with i-Expense and HR module of EBS, integrates into PSFT Solution built on FMW SOA and Identity Suites

Oracle Application Integration Architecture AIA is an open standards based platform that connects best of breed applications through composite business processes

How AIA Relates to Fusion Middleware AIA Content Fusion Middleware Industry Reference Models Oracle BPA Suite Enterprise Business Objects Oracle BPA Suite and OAS-EE Customer Account Order Product Process Integration Packs Oracle SOA Suite Enterprise Business Services Service Registry/OWSM Application Logic Transport HUB Billing OM CRM HCM SCM FIN

Benefits of Working with Fusion Middleware For Your Customers and Clients Extend and increase the business value of their business applications TODAY Increase business agility with FMW SOA and Protect business assets with FMW Identity and Security Improve end-user productivity with FMW WebCenter Make better business decisions with FMW BI Bonus: Better prepared for Oracle Fusion Applications For Oracle Partners Expand your market reach with standards based technologies Increase value of your product or services offering Bonus: Align your products and people skills with Oracle for Fusion Applications

Oracle Application Integration Architecture Product Structure and Partner Opportunities

Oracle Fusion Middleware The World’s Best Middleware Suite - Gartner MQs Application Platform Suites Development Tools Application Server Web Services Platform Enterprise Portal Enterprise Content Mgmt. Enterprise Records Mgmt. Enterprise Service Bus Business Integration Business Process Mgmt. Business Intelligence Corporate Performance Mgmt. Access Management Identity Provisioning Web Services Management Data Integration LEADER

Oracle Fusion Middleware The World’s Leading Middleware Suite - Forrester

Hot-Pluggable Investment Protection WSRP and JSR-168 Portals, MS Office, Wireless and Mobile Devices Teradata, DB2, MS Analysis Services, SAP BW, Cognos, Business Objects Microsoft Office, Adobe PDF, Microsoft SharePoint IBM WebSphereMQ, TIBCO Enterprise Message Service, SonicMQ BEA WebLogic, IBM WebSphere, JBoss App Server, Apache Tomcat Certified on all major Operating Systems Grid, Common Metadata Services SAP ERP & BW, Excel, Outlook, Teradata, DB2 Eclipse, CollabNet Subversion, Spring, Struts, JUnit, Ant, Tapestry, CVS, MS Visual SourceSafe HP OpenView, CA Unicenter, IBM Tivoli, BMC Patrol MS Active Directory & MIIS, CA eTrust SSO, all LDAP Directories [THIS SLIDE CAN BE CUSTOMIZED TO CALL-OUT SPECIFIC POINTS OF INTEROPERABILITY DEPENDING ON THE AUDIENCE] HOT-PLUGGABLE Most complete adoption of industry standards---but beyond this point----what we believe is even more important truly unique to Oracle is what we call ‘hot-pluggable’ Simply put, hot-pluggable means that we offer the capability to build solutions BASED ON TOP OF or IN CONCERT with our competitors offerings This is less disruptive, enables our customers to leverage their existing investments, and is cost-effective. CALL OUT KEY ASPECTS OF Hot-Pluggability SOA Suite on IBM, BEA, Jboss Ability to use WS MQ messaging or other buses Keep MS Active Directory in-place for Identity Management Use Eclipse for Development Use portlets from SAP Overall, support and extend the business value of ANY applications from 3rd parties or ISVs

How to Get Started Read: Watch: Try: Certify: Oracle Fusion Middleware product collateral Watch: Oracle Fusion Middleware (for Apps) Web Seminars, in-person presentations, OBEs on OTN (upcoming) Try: Hands-on Workshops by OU, by Oracle User Groups Certify: Validate your Integrations with Oracle Applications and / or Oracle Fusion Middleware

Resources Oracle.com OPN: Oracle User Groups http://www.oracle.com/products/middleware/fusion-middleware-for-applications.html OPN: Product Focus Area - Oracle Fusion Middleware Go To Market Initiative - Application Integration Architecture for Partners Go To Market Initiative - Oracle Service Oriented Architecture (SOA) Oracle User Groups OAUG, QUEST, IOUG, HEUG, OHUG

Thank You.