Marketing From Concept to Completion Laura Simpson

Concept to Completion Mission: To Brand Company as a Leader in the Industry through brand recognition, logo identification, search engine results, product design and packaging and web 2.0. Multimedia: Print | Internet | Video Marketing: Brand Identity | SEO /SEM/SMO | Call to Action Leads + Conversion = Return on Investment

Marketing Mix Information obtained through our research to develop the Four Ps; product, price, promotion and place. New Product Development Strategies, pricing strategies, promotional strategies, packaging and distribution strategies to reach our target market of potential customers. Our finalized Marketing Mix will position our product to our target market that will stand up to the competition and gain our market share.

Marketing Objectives Marketing objectives include understanding the marketing environment. Analysis of competitors to obtain our market share in the industry, determining our target market through analysis of market segments. Market Development Strategies to reach new customers and build a strong brand identity, and diversification strategies to expand into new markets and offer a larger product line.

Market Analysis SWOT analysis to be used to understand our company’s strengths, weaknesses, opportunities, and threats of our product and our competitors A situational analysis to understand our internal and external environments in the industry. The information gained is used to describe the marketing environment, outline marketing objectives, and create a strategic business plan.

Competitor Analysis Research your top competitors and provide a detailed report: Meta data Backlinks Ranking Strategies

Search Engine Marketing (SEM) Improve Internet Ranking through marketing techniques: Search Engine Optimization (SEO) Social Media Optimization (SMO) Search engine and directory submission management Paid inclusion and trusted feed programs Pay-for-placement management (re: pay-per-click) Link popularity / reputation development Return of Investment (ROI) and performance monitoring and reporting

Search Engine Optimization (SEO) Search Engine Optimization Services (SEO) to increase web placement. It is our goal to bring your site onto organic placement that is done through the following methods: Meta data or Key Words Search engines look for key words that define your company’s brand and services provided. Google Ad Analytics –to provide insight into your website traffic and marketing effectiveness. Verification Ad Words Geo-target Site verification will increase its ranking. Site submission Submit your site on all major search engines including Google, Yahoo, Bing and MSN plus there are hundreds more places to submit your company url.

Social Media Optimization (SMO) Twitter:

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Web 2.0

Search Engine Submission: Site delicious Twitter Linkedin Yahoo.com Bing Dogpile Manta Merchant Circle Searchenginesubmission.biz / Exactseek.com Info.com Lycos YellowPages.com Addme.com YellowBot See For More: Alexa Tumbler.com Dig.com Yelp- carpet-and-flooring-colorado-springs-2 Dmoz.org (s AOL Search, AltaVista, HotBot,Google, Lycos, Netscape Search, etc. ) Bing Fb Manta.com Directory Central Foursquare.com Google.com Google SA InfoTiger.com EntireWeb.com Altavista.com Lycos Amfibi BigFinder CurryGuide EntireWeb Gigablast InfoTiger MixCat Noago Railler.nl SearchEngine SearchUK.com Sootle Tripple.net Web-friend.com WebWizard Yaq.com Google.com : Submission Google PK : Submission Google SA : Submission WhatUseek.com : Submitted InfoTiger.com : Submitted ScrubTheWeb.com : Submitted EntireWeb.com : Submission SearchUK.com : Submission Altavista.com : Submission Excite : Submission Lycos : Submission ExactSeek.com : Submitted Amfibi : Submitted BestYellow : Submission BigFinder : Submission Claymont.com : Submission CurryGuide : Submitted Debra4homes : Submission EntireWeb : Submission Evisum.com : Submission Gigablast : Submission InfoProbe.net : Submission InfoTiger : Submitted KnowBe : Submitted MixCat : Submission MSN (BCentral) : Submission Noago : Submitted Objects Search : Submitted Railler.nl : Submission Searchdepo.com : Submission SearchEngine : Submitted SearchSight : Submission SearchUK.com : Submission SearchWho : Submission Sootle : Submission Splatsearch.com : Submission Tripple.net : Submitted Walhello : Submitted Web-friend.com : Submitted WebSquash : Submitted WebWizard : See For More: carpet-and-flooring-colorado-springs-2http://

Multimedia Marketing Multimedia Marketing Call to Action to drive customers to make a buying decision: Press Releases Advertisements RSS Feeds Video Production Brochures Mass Marketing Campaigns

Lead Generation There are numerous ways to attract customers which are segmented between inbound and outbound leads. Regardless of how the lead is generated, it is vital to also gain information about your clients so you can contact them and provide them with information on your products and services. All of the following are opportunities to gather information about potential clients and how to reach them: Advertisements eBook Forms Request for Information Request for Quote Seminars and Webinars White Papers

Advertisements Print | Web | Video

Newsletters

Analytics Knowing how and where you are reaching your clients. Analytics provide insight into your website traffic and marketing effectiveness to know how you are reaching your audience and where they are located. Ad Words Analytics Geo-target

Coordination & Implementation In order to keep Management inline with projects by providing an overview of the process and deadlines for completion. Gant Charts

Lead Management “80% of your sales comes from 20% of your clients”. Lead Management through Content Relations Management (CRM). I believe the other 20% of sales comes from follow-up!

Conversion Rate Leads + Conversion Rate = ROI The bottom line is a high return on your investment. Laura Simpson