[20 th Nov 2015] MT : DIGITAL MARKETING Pic : M. Ardi Lazuardi MPM AUTO STRICTLY CONFIDENTIAL

Digital Marketing Objective Communicate all of information about MPM Auto Support MPM Auto program/services communication Brand Awareness

FACEBOOK MPM Auto TWITTER MPMAuto MPM AUTO CONTENT (OUR ACTIVITIES/PRODUCT) SOCIAL MEDIA WEBSITE Our followerPeople Offline activities Our customer Digital Media

OVERALL THEME OF DIGITAL MARKETING ACTIVE PEOPLE MPM Auto with a Nissan and Datsun Product, Have an active people who use it. Everypeople more active everyday. We need to reach them through our social media. Keep in touch with every people everywhere. with our information and promotion. Influence them to join our promo and event. And hopefully become our loyal customer

Always On in every MPM Auto Activities Product features tweet & post Ex: Free kanebo promo, Online booking MPMA call centers. Test drive Datsun, Juke Selfie Competition, Kawaii Event Etc. Service Promotion update Branch activity info Picture of promo Becoming integrated marketing communication centre. Spreading all of our information widely and closely to every people. Active to share all ot our activities Influence them to participate in every program and becoming our loyal customer. Becoming integrated marketing communication centre. Spreading all of our information widely and closely to every people. Active to share all ot our activities Influence them to participate in every program and becoming our loyal customer. event update

Kepping Around our people A place for customer easily comment about the services and Fastly respond our customer complain TIPSGREETINGS CUSTOMER RESPON Greeting words to follower. :Morning Greeting,special day: Xmas Greetings Tips on car maintenance or driving Try to reach our customer/ follower life. We can make them feel the part of our company. Make them happy and loyal. QUIZ/ CAMPAIGN Quiz about our services/ product.& campaign about MPM Auto

Social Media Timeline Concept Sunday Monday TuesWedFriday SatThurs Promo& Service Info Promo& Service Info Promo& Service Info Promo& Service Info TIPS EVENT/ Quiz Promo& Service Info Promo& Service Info Promo& Service Info Product info GREETINGS Promo& Service Info Promo& Service Info Promo& Service Info EVENT/QUIZ

Implement digital listening tools and monitoring digital space monitoring our digital media improvement through Twitter analytics, Facebook Insight, Google Analytics. Always updated and ready to read current trend in digital EVERY MONTH REVIEW

Target twitter tools: Twitter analytics NovemberDecemberJanuary Impression Profile visit New follower3050 NovemberDecemberJanuary Likes Reach Impression facebook insight

Website Google analytics NovemberDecemberJanuary

APPENDIX

Tips PROMO Greetings Info produk EVENT

HOTSUITE

November Theme: Heroes day : Fighting Spirit, active, attractive Young people Product : Juke, Datsun Go, March, Xtrail November Promo/ service info : Free kanebo, Online booking, MPMA call centers. Test drive Datsun, Nissan Juke Selfie 19 Promo Product Go 20 Tips Promo 21 Promo Event Promo 22 greetings Promo 23 Greetings Promo 24 Holiday Tips Promo diskon Product juke 25 Holiday Tips Product Go Product March 26 Tips Product March Promo 27 Promo 28 Greetings Produk Juke Promo 29 greetings Promo 30 Greetings Tips MondayWednesdayTuesdayThursday FridaySaturdaySunday

Dec Theme : Holiday : joy, fun, Family Product info : Livina, Serena, evalia, Datsun Go+ 1. Greeting Promo diskon Product Livina 2 Holiday Tips Product serena promo 3 Holiday Tips Promo Product GO+ 4 Quiz Product evalia Promo 5 promo Event Promo 6 greetings Promo 7 Greetings Promo Product GO+ 8 Holday Tips Promo diskon Product evalia 9 Holiday Tips Product serena promo 10 Holiday Tips Promo Product GO+ 11 Quiz Product livina Promo 12 promo Event Promo 13 greetings Promo 14 Greetings Promo Product Serena 15 Holiday Tips Promo diskon Product Livina 16 Holiday Tips Product evalia promo 17 Holiday Tips Promo Product livina 18 Quiz Product GO+ Promo 19 promo Event Promo 20 greetings Promo 21 Greetings Promo Product GO+ 22 Holiday Tips Promo diskon Product evalia 23 Holiday Tips Product serena promo 24 Holiday Tips Promo Christmast Greet 25 Quiz Christmast Greet Promo 26 promo Event Promo 27 greetings Promo 28 Greetings Promo Product serena 29. Holiday Tips Promo diskon Product Livina 30 Holiday Tips Product GO+ promo 31 Promo Product evalia Greeting New year MondayWednesdayTuesdayThursday FridaySaturdaySunday

Jan Theme: New year, new day :new spirit, Visioner, serious worker, Business/ Executive, high end Product: Teana, Elgrand, Xtrail 1 Greeting new year Promo promo 2 promo Event Promo 3 greetings Promo 4 Greetings Promo Product Teana 5 Tips Promo Product Elgrand 6 Tips Product xtrail promo 7 Tips Promo Product Teana 8 quiz Product xtrail Promo 9 promo Event Promo 10 greetings Promo 11 Greetings Promo Product Elgrand 12 Tips Promo diskon Product teana 13 Tips Product xtrail promo 14 Tips Promo Product Elgrand 15 quiz Product teana promo 16 promo Event Promo 17 greetings Promo 18 Greetings Promo Product xtrail 19 Tips Promo diskon Product Elgrand 20 Tips Product Teana promo 21 Tips Promo productxtrail 22 quiz Product teana Promo 23 promo Event Promo 24 greetings Promo 25 Greetings Promo Product Elgrand 26 Tips Promo Product Teana 27 Tips Product xtrail promo 28 Promo Product Teana 29 Quiz Promo promo 30 Promo Event promo 31 Greetings Promo MondayWednesdayTuesdayThursday FridaySaturdaySunday

2016 Digital Marketing Theme/ Month January Visioner New year February With Love valentine March Happy Music day April Emancipation Kartini”s Day May Tough May day & Harkitnas June Student Time School break July Victory Ied Mubarak August Independence Indonesia independence day September Fun October Adventure Sumpah pemuda November Active Hari pahlawan December Joyfull Xmas

Thank you