Slide title In CAPITALS 50 pt Slide subtitle 32 pt Ericsson IMS CANTO 2005, St. Kitts Antonio Gómez Business Unit Systems

Top right corner for field-mark, customer or partner logotypes. See Best practice for example. Slide title 40 pt Slide subtitle 24 pt Text 24 pt Bullets level pt

Top right corner for field-mark, customer or partner logotypes. See Best practice for example. Slide title 40 pt Slide subtitle 24 pt Text 24 pt Bullets level pt Agenda  The beauty of IMS –Why is industry going all-IP/IMS?  Ericsson IMS – an e2e offering  Summary

Top right corner for field-mark, customer or partner logotypes. See Best practice for example. Slide title 40 pt Slide subtitle 24 pt Text 24 pt Bullets level pt IMS fundamentals IMS = IP Multimedia Subsystem IP transport backbone IMS SIP  IMS is a standard (3GPP and ETSI-TISPAN)  IMS is an architecture for services on the packet domain.  IMS works with multiple access types

Top right corner for field-mark, customer or partner logotypes. See Best practice for example. Slide title 40 pt Slide subtitle 24 pt Text 24 pt Bullets level pt IMS network infrastructure Ericsson IMS for mobile & wireline implementations IMS Core Application Layer Control Layer Connectivity Layer ISC Interworking Function Supporting Functions AS SDS AS

Top right corner for field-mark, customer or partner logotypes. See Best practice for example. Slide title 40 pt Slide subtitle 24 pt Text 24 pt Bullets level pt Voice SMS Instant Messaging MMS Today: Pre-IMS Communication User experience from today to all-IP 1)Decide on communication mode/media 2)Create content before session 3)Send/call the chosen person 4)Disconnect, Reconnect if changing media Voice SMS Instant Messaging MMS Video Conferencing Application sharing Others All-IP: IMS Communication 1)See who is available (presence) 2)See which mode/media to use 3)Contact and create content during session 4)Change media in real time

Top right corner for field-mark, customer or partner logotypes. See Best practice for example. Slide title 40 pt Slide subtitle 24 pt Text 24 pt Bullets level pt Enabling richer communication A practical example of the IMS vision Source: Mikael E Björling, ConsumerLab A new communication style enabled by IMS 1. Browse the Address Book 2. Explore an entry 3. Select between services4. Communicate (Instant Messaging)

Top right corner for field-mark, customer or partner logotypes. See Best practice for example. Slide title 40 pt Slide subtitle 24 pt Text 24 pt Bullets level pt Source: Mikael E Björling, ConsumerLab A new communication style enabled by IMS 5. Spontaneously add media (game) to the communication 6. Play a multi-party game7. Communicate in an additional way during the game (PTT) Enabling richer communication A practical example of the IMS vision

Top right corner for field-mark, customer or partner logotypes. See Best practice for example. Slide title 40 pt Slide subtitle 24 pt Text 24 pt Bullets level pt Terminal Replicated - not reusable Terminal Common Functions Routing & Discovery Vertically integrated services Horizontal IMS integration Common Functions Routing & discovery Application Logic Horizontal benefits of IMS Reusable components

Top right corner for field-mark, customer or partner logotypes. See Best practice for example. Slide title 40 pt Slide subtitle 24 pt Text 24 pt Bullets level pt Terminal Replicated - not reusable Terminal Common Functions Routing & Discovery Vertically integrated services Horizontal IMS integration Common Functions Routing & discovery Application Logic Numbering, Identification, Addressing NNI Routing Service invocation Authentication SIP Reachability & Capability negotiation Registration Reusable components Horizontal benefits of IMS

Top right corner for field-mark, customer or partner logotypes. See Best practice for example. Slide title 40 pt Slide subtitle 24 pt Text 24 pt Bullets level pt Terminal Replicated - not reusable Terminal Common Functions Routing & Discovery Vertically integrated services Horizontal IMS integration Common Functions Routing & discovery Application Logic Common Directory Common Deployment Common Charging Common Conferencing Common Provisioning and O&M Common Group / List Management Common Presence Horizontal benefits of IMS Reusable components

Top right corner for field-mark, customer or partner logotypes. See Best practice for example. Slide title 40 pt Slide subtitle 24 pt Text 24 pt Bullets level pt Agenda  The beauty of IMS –Why is industry going all-IP/IMS?  Ericsson IMS – an e2e offering  Summary

Top right corner for field-mark, customer or partner logotypes. See Best practice for example. Slide title 40 pt Slide subtitle 24 pt Text 24 pt Bullets level pt Service Creation IMS Wireline Mobile Consumers Business Users Consumers Business Users Voice/Video Services Presence IP Centrex IMS Messaging Push to Talk Combinational Services (weShare) Ericsson IMS Offerings

Top right corner for field-mark, customer or partner logotypes. See Best practice for example. Slide title 40 pt Slide subtitle 24 pt Text 24 pt Bullets level pt WeShare Combinational Services

Top right corner for field-mark, customer or partner logotypes. See Best practice for example. Slide title 40 pt Slide subtitle 24 pt Text 24 pt Bullets level pt Ericsson’s commitment to IMS  One focused development track  Driver in standardization & patents  End-2-end offering for fixed, mobile and enterprise segments  Terminals from multiple vendors through Ericsson Mobile Platforms, including Sony Ericsson Consumer & Enterprise Lab research

Top right corner for field-mark, customer or partner logotypes. See Best practice for example. Slide title 40 pt Slide subtitle 24 pt Text 24 pt Bullets level pt  Ericsson has recently signed strategic IMS system agreements:  In total Ericsson has signed 27 IMS system agreements for commercial launch or trial. They are distributed over Americas, Europe, Asia and Africa and include GSM/GPRS, WCDMA, CDMA2000 and Wireline implementations. Ericsson IMS market position Wireline IP Telephony and IP Centrex Mobile Combinational services Convergence Trial of convergent multimedia services Systems Integration Deploy and integrate Ericsson IMS components

Top right corner for field-mark, customer or partner logotypes. See Best practice for example. Slide title 40 pt Slide subtitle 24 pt Text 24 pt Bullets level pt Summary  IMS enables richer communication between people  Consumers are interested in new IMS based services  Ericsson has a complete end to end offering

Top right corner for field-mark, customer or partner logotypes. See Best practice for example. Slide title 40 pt Slide subtitle 24 pt Text 24 pt Bullets level pt