1 Company Proprietary and Confidential Copyright Info Goes Here Just Like This PRESENTATION: Facebook’s Revolution JUNE 2012 Company Proprietary and Confidential Copyright Info Goes Here Just Like This

2 Facebook Problems Causes and Effects

3 Company Proprietary and Confidential Copyright Info Goes Here Just Like This Twitter started as Mobile Application for On-The-Go Consumers. Functionality makes it Ideal for Celebrities. Consumers opt towards Twitter to follow Celebrities. Its trademark “hashtag” (#) acts as a keyword for any topic on Twitter. Once a word, topic, or even a name is tagged, people can search for a keyword and can easily view all “tweets” involving that word. “Hashtag” Makes it an ideal Marketing tool for Advertisers Competition with Twitter Twitters Background

4 Company Proprietary and Confidential Copyright Info Goes Here Just Like This All social media has a mobile application. None have the capability to create a Desktop Widget. Allows Users Same Functions as on Website Allows for real time updates Easy Access right on your Desktop Facebook Desktop Widget

5 Company Proprietary and Confidential Copyright Info Goes Here Just Like This Competition with Twitter Twitters Background

6 Company Proprietary and Confidential Copyright Info Goes Here Just Like This Global Active Users Statistics * Growing At A Rapid Rate

7 Company Proprietary and Confidential Copyright Info Goes Here Just Like This Mobile Advertising Spending is Predicted to Increase from 1.45 Billion in 2011 to Billion by Advertisers foresee the growing trend of Mobile Only Users. Problem 1: We generate no Revenue from Mobile Only Users Problem 2: We generate no Revenue Form Mobile Advertisement Facebook Desktop Widget Mobile Advertisement

8 Company Proprietary and Confidential Copyright Info Goes Here Just Like This Research in Motion; The Creators of Blackberry Recent Years Have Lacked in Sales and New Ways To Reinvent Themselves Limited Selection of Applications Running off of Unique Operating System Diminished Their Appeal to todays Modern Age Consumers. Joint Contract with Blackberry and Android Operating System to create new unique device. Collaboration Blackberry and Android

9 Company Proprietary and Confidential Copyright Info Goes Here Just Like This In the Contract Blackberry to create a State of the Art Mobile device that integrates Facebook's Functions right in to the hardware of the phone. Device will have One Touch Capabilities Such as Update Status, Tagging Friends, Tag Locations Will Run off of Android Operating Systems Consumers will have access to the Vast Selection of apps offered on Android Market. Draw Attention to New Consumers. Collaboration Blackberry and Android

10 Company Proprietary and Confidential Copyright Info Goes Here Just Like This INTRODUCING BLACKBERRY REVOLUTION Introducing Blackberry Revolution

11 Company Proprietary and Confidential Copyright Info Goes Here Just Like This State Of the Art Design First Time Integration of Android Operating System into Blackberry Phones. One Touch Capabilities/ Touchscreen Introducing Blackberry Revolution

12 Company Proprietary and Confidential Copyright Info Goes Here Just Like This State Of the Art Design First Time Integration of Android Operating System into Blackberry Phones. One Touch Capabilities/ Touchscreen Introducing Blackberry Revolution

13 Company Proprietary and Confidential Copyright Info Goes Here Just Like This State Of the Art Design First Time Integration of Android Operating System into Blackberry Phones. One Touch Capabilities/ Touchscreen Introducing Blackberry Revolution

14 Company Proprietary and Confidential Copyright Info Goes Here Just Like This State Of the Art Design First Time Integration of Android Operating System into Blackberry Phones. One Touch Capabilities/ Touchscreen Introducing Blackberry Revolution

15 Company Proprietary and Confidential Copyright Info Goes Here Just Like This One Touch Capabilities/ Touchscreen Introducing Blackberry Revolution

16 Company Proprietary and Confidential Copyright Info Goes Here Just Like This Research and development estimated the project cost 25million Return of 76 Million Research in Motion will contribute 40% (10 million) Facebook will contribute 35% (8.75 million) Android 25% (6.25 Million) FACEBOOK RESEACH AND DEVELOPMENT: EXPENSES

17 Company Proprietary and Confidential Copyright Info Goes Here Just Like This Return Percentage will be the same Research and development 40% (30.4 Million) Facebook 35% (26.6 Million) Android 25% (19.9 Million) Introducing Blackberry Revolution

18 Company Proprietary and Confidential Copyright Info Goes Here Just Like This Benchmarking from EBay, Amazon and PayPal Facebook Store Retailers are able to set up Facebook Business Pages. Post Product and Sell Products Facebook Users are able to Purchase Items from Facebook Store Using Their Facebook Account Facebook Users can add Payment Option (Credit Cards or Debit Cards) Enables One Click Payment Icon. Facebook One Click Payment Option Isn’t Just Limited to Facebook Store Introducing Facebook Store

19 Company Proprietary and Confidential Copyright Info Goes Here Just Like This Retailers can use the Facebook Payment Solution on Their Own Personal Website No Costs to add Facebook payment Solution Only Fee is That facebook get 30% of purchases made through Facebook Payment Solutions. Introducing Blackberry Revolution

20 Company Proprietary and Confidential Copyright Info Goes Here Just Like This Introducing Blackberry Revolution