 顾惠明  江苏苏州农村  理工男  从事 IT15 年 （ 2000-now ）

搞相关流量

More Customers and Businesses

 SEO (Search Engine Optimization)  Viral  Advertisement  Social   Brand  News/News Release

1 user brings in more than 1 new users

 Adwords  Facebook  Bing/Yahoo  Thousands of Ads Networks Offline Ads is mainly for branding, won’t bring you much traffic.

 Social Websites, Facebook, Twitter, …  Social News Sites, Reddit, Pinterest, BuzzFeed, …  水军, post on Disquz, Wordpress, etc.

 iWatch  Google+  Windows 10  …

Mainly for existing clients communication Antispam law and spam filters make it very difficult for unsolicited ing.

Organic Search = 64% of Visits (2014) search-accounts-for-up-to-64-of-website-traffic-study

Activity that attempts to improve search engine rankings.

 Pro ◦ Free ◦ Large Volume ◦ Normally Sustainable  Con ◦ Very Slow to Rank Well ◦ Unpredictable

 Keywords Analysis  On Page Optimization  Off Page Optimization  Monitoring

 Google Trends ( (  Google Keyword Planner  Bing Keyword Research  Third Party Keyword Research Tools

 Sign of very competitive keywords ◦ Many Adwords Ads ◦ Adwords Per Click Rate is High ◦ Keyword Appeared in the Title of Every Search Results ◦ Even the #8-10 results are high in content quality and from a well branded site  Tools ◦ ◦ SEO Toolbar (e.g. toolbarbrowser.com)

 Target a Few Keywords, Hundreds of Keywords, or Millions of Keywords (Long Tail)?  Target to Rank #1 for Less Competitive Keywords or Rank Lower for More Competitive Keywords?

It is an indicator of how authoritative/important is your page. The final search ranking is a mixture of Page Rank/Page Authority and Relevancy.

 Page Rank is an indicator of link popularity. Not every link are equal. ◦ Links from high Page Rank pages,.edu,.gov pages are very valuable. ◦ Links from spam site can be harmful  Page Authority ◦ Page Rank ◦ Author Authority ◦ Domain Authority ◦ … Page ranks and page authority can be passed on via links

 Short  One or two words  No hyphen  Keyword in Domain

Purpose is to make it easy for Google to craw the right content on your site ◦ Optimize the Site Structure ◦ Optimize the Presentation of the Content ◦ Create and Submit a XML sitemap to Google/Bing

 Google/Bing spiders can follow the links to find your important pages  Page Rank/Page Authorities are passed to your important pages

 indeed.com/q-Healthcare-jobs.html  indeed.com/jobs?q=Healthcare&l=

 Most Important Keywords in Meta Title  Keywords in Meta Description  Most Important Keywords in Tag  Most Important Keywords in URL  Keywords Mentioned in Page Content a Few Times (keyword density <5%)  One Page Target 1-5 Keywords Only  Keywords in Anchor Text

 Do NOT use image, flash, JavaScript for descriptive text.  Do NOT duplicate content  Long page is better than breaking pages into many pages.

 Link Building ◦ Submit to Related Directory ◦ Add to Google Business ◦ Add to Yelp.com ◦ …  Social Network Presence ◦ Create Facebook Page ◦ Create Google+ Page ◦ Create a Twitter Account ◦ …

Explicitly Tell Google What to Crawl. ( monthly

 Tracking Software ◦ Google Analytics  Google Webmasters Tools ◦

 You will need personalize plan for your site.  It is very time consuming.  You may shoot yourself in the foot.

 Google SEO Guide ◦ optimization-starter-guide.pdf optimization-starter-guide.pdf  The Beginners Guide to SEO ◦  MOZ Search Ranking Factors ◦  Google Quality Rater Guide ◦ Rater-Guidelines-2014.pdf Rater-Guidelines-2014.pdf  Follow SEO News and Trends

 Study the Ranking Leaders ◦ Mimic what these ranked #1 in Google for the keyword did.  Find and Fix Problem  Testing

Interesting Content:  4 Health Foods You Should NEVER Eat  16 Pictures That Prove Australia Is the Craziest  Free IQ Test  Free Online Games Useful Tools:  Salary Research Widget  Exchange Rate Widget

 Do NOT use nofollow on your internal links

 Buy Small Sites with Low Traffic but with Reasonable Page Rank/Authority Link or 301 redirect these to your own site

 The only ranking factors that Google revealed out of 200+ Signals ◦ Page Speed ◦ HTTPS ◦ Mobile Friendly

10% conversion rate of 100 visitors V.S. 1% conversion rate of 1,000 visitors

Questions?