Mission Critical Business Priorities Presentation

AgendaAgenda Business Drivers / Challenges Business Capabilities Summary and Next Steps Demonstration

Business Context "Unlike Oracle and IBM, SQL Server continues to enjoy the lowest database security vulnerabilities in the industry.“ –"SQL Server 2008 Ups Pressure on Competitor," Forrester Research, Inc., September t/docs/ SQLServer2008UpsPressureOnCompetitors.PDF "Microsoft’s application platform, including SQL Server and Windows Server, provides availability that is equal to or superior to what we experienced on IBM DB2 and the mainframe.“ –Tim Robinson, "Enterprise Customers Choose Microsoft Platform to Run SAP Applications for High-Performance, Multiterabyte Scalability and Low TCO," Microsoft News Center, February /feb09/02-05MSSAPPR.mspx Windows Server has #1 server OS share (52.7%) for deployed mission- critical applications Windows Server and.NET are the #1 (54.1%) deployed application server.NET usage exceeds Java across all sizes of enterprises Windows Server is the #1 OS used (46%) by deployed mission critical Java applications SharePoint leads (over IBM WebSphere) as the #1 portal used by enterprises’ primary mission- critical application SQL Server leads (over Oracle) as the #1 database used by enterprises’ primary mission-critical application BizTalk Server leads (over Oracle) as the #1 process integration technology used by enterprises’ primary mission-critical application Microsoft leads as the #1 (58.6%) vendor for service oriented architectures –".NET in Mission Critical Applications," Microsoft.NET Web site (accessed May 27, 2010) missioncriticalapps/

Business Drivers Improve business efficiency without added complexity Protect business assets and intellectual property Achieve rapid time-to-market for competitive advantage

Business Keeping critical applications continually available to customers, partners, and employees around the world Ensuring availability of critical applications in the event of a network outage or hardware failure Protecting information from unauthorized access Responding quickly and effectively to changing business needs Protecting proliferating data and information sources Challenges Challenges Delivering an enterprise-class platform for deploying business-critical applications Consolidating and rapidly provisioning servers across the IT infrastructure Managing increasing IT and regulatory requirements Providing secure access to applications from nearly any location and satisfying internal and external compliance requirements Sharing digital identities securely across enterprise boundaries Providing the flexibility to enable cost- effective development of new applications and expanding the existing portfolio of applications IT Challenges

A solution should help… …by providing the ability to …by providing the ability to IMPROVE BUSINESS EFFICIENCY WITHOUT ADDED COMPLEXITY Allow for increased business agility in an environment that supports mission-critical work to ensure scalable, reliable, and flexible applications and services Ensure business continuity in a centrally managed and continually available environment that supports mission-critical work Provide continual performance of applications and services to ensure responsiveness to business needs PROTECT BUSINESS ASSETS AND INTELLECTUAL PROPERTY Provide more secure access to applications from virtually any location and satisfy internal and external compliance requirements ACHIEVE RAPID TIME-TO- MARKET FOR COMPETITIVE ADVANTAGE Respond to business changes rapidly by enabling faster development of innovative custom or packaged business applications Maximize existing investments by providing flexible connections among existing systems and supporting cross-platform applications Solution Support

AgendaAgenda Business Drivers / Challenges Business Capabilities Summary and Next Steps Demonstration

[ Insert Demo Title ] Demo

AgendaAgenda Business Drivers / Challenges Business Capabilities Summary and Next Steps Demonstration

Solution’s Business Drivers PROTECT BUSINESS ASSETS AND INTELLECTUAL PROPERTY IMPROVE BUSINESS EFFICIENCY WITHOUT ADDED COMPLEXITY ACHIEVE RAPID TIME-TO- MARKET FOR COMPETITIVE ADVANTAGE

Sophistication of the Solution Phase 1 Provides basic support for the most critical elements of the business driver Phase 2 Provides adequate, typical support for critical and priority elements of the business driver Phase 3 Provides thorough, streamlined support for the business driver that enables differentiated levels of performance PROTECT BUSINESS ASSETS AND INTELLECTUAL PROPERTY ACHIEVE RAPID TIME-TO- MARKET FOR COMPETITIVE ADVANTAGE IMPROVE BUSINESS EFFICIENCY WITHOUT ADDED COMPLEXITY

Range of Business Capabilities Business Driver: Improve business efficiency without added complexity Phase 1 Phase 2 Phase 3 Improve workload management to support applications and services and provide maximum flexibility and scalability Back up server data that supports critical services in accordance with standard IT practices and help ensure recovery from damaged or lost data, hardware failures, and disaster Provide the ability to scale environments up and out to meet performance objectives for applications, even under increasing loads Help ensure business agility by enabling a dynamic IT infrastructure to support applications and services, balance loads, and maximize resource usage for improved flexibility, scalability, and reliability Provide support to accommodate planned downtime and reduce unplanned downtime without affecting availability of mission-critical applications Centrally monitor and manage the operation of critical server infrastructure, end-user systems, and services to adhere to service-level agreements (SLAs) Proactively manage performance by identifying potential performance issues and monitoring service levels across applications and services Help ensure a stable and controlled environment for business-critical applications to meet service levels and to remain flexible and scalable to support, manage, and secure applications that are increasingly critical to business goals Provide the ability to build, modify, and distribute scalable applications with minimal on-premises resources Help ensure continual backup and archiving of data to speed up recovery and to enable rapid restoration across data centers that are located at multiple sites to achieve the appropriate level of availability defined by SLAs Proactively plan for performance optimization initiatives by monitoring the performance and utilization metrics of servers, databases, applications, and services across the organization

Range of Business Capabilities Business Driver: Protect business assets and intellectual property Phase 1 Phase 2 Phase 3 Help secure the IT infrastructure from attacks while preserving access to corporate resources, including applications and services Provide more secure remote access to applications and services while enabling IT administrators to centrally manage network access and to control and monitor system health policies Enforce security measures and centrally monitor key security events to help identify and audit security breaches and compliance failures for all servers, applications, and services Help secure and manage users' internal and external access across systems, from virtually anywhere and any device across the organization Help ensure automatic identification of security and compliance threats and automated mitigation of all deviations from security policy Provide a versatile and interoperable platform to enable more secure access to applications across multiple systems, networks, and organizations in different trust realms

Range of Business Capabilities Business Driver: Achieve rapid time-to-market for competitive advantage Phase 1 Phase 2 Phase 3 Lower barriers to build composite applications, scalable and custom web applications, and packaged line-of- business applications Provide integrated tools for developing mission-critical applications that target multiple devices including desktop systems, hand-held devices, smart phones, web, and mobile devices Enable organizations to rapidly create more secure, manageable, and reliable mission-critical applications that include integrated workflows that better align with business processes and have enterprise-wide strategic impact Provide a consistent development and management experience across customer premises and cloud environments

Range of Business Capabilities Business Driver: Achieve rapid time-to-market for competitive advantage (Continued…) Phase 1 Phase 2 Phase 3 Provide the ability to extend and unlock the value in existing line- of-business systems and enable future updates and replacements of these systems with minimal impact to the applications that consume them Aggregate individual services into composite services to provide a range of new capabilities focused on building robust, connected, mission-critical applications Provide the ability to form composite services from collections of individual services to help accelerate adoption, management, and reuse of services across the organization Provide the ability to transfer or convert legacy applications and data from less cost- effective systems to systems based on Microsoft Windows Provide a full range of supported and fully integrated cross-platform network services to support interoperability while extending UNIX-based applications to Windows systems Provide the ability to integrate data from diverse sources that include legacy systems, and help present the data in a consistent way throughout the organization Aggregate business services into a set of dynamic, mission-critical business applications that extend beyond the firewall or organizational boundaries and enable proactive management of SLAs Deploy a systematic and secure solution in the cloud that integrates with existing on-premises assets

AgendaAgenda Business Drivers / Challenges Business Capabilities Summary and Next Steps Demonstration

Potential Business Benefits Increased business agility with less business downtime Effective recovery from damaged or lost data and disasters Existing investments maximized and lower total cost of ownership Lower risk of compromised sensitive information Seamless user experience across client devices, mobile devices, and the web Reduced operating costs and decreased risk of noncompliance

Next Steps Discuss your priorities with IT Map to systems requirements Understand what can be leveraged Develop a high-level road map for deploying integrated capabilities Translate back into business capabilities enabled/supported Review the proposed business capability road map

© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.