Inbound Marketing Training What is Inbound Marketing? Why are we here today? Who sponsored these FREE sessions? Who is Inbound Marketing Specialists? How.

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Presentation transcript:

Inbound Marketing Training What is Inbound Marketing? Why are we here today? Who sponsored these FREE sessions? Who is Inbound Marketing Specialists? How can we increase your organization’s visibility on the web? What we will discuss in each session?

Blogging – Is it really necessary? 1.What is a Blog? 2.The difference in blogs 3.Driving Traffic 4.Lead Generation from Blogging

Blogging Best Practices 1.Pick a great title 2.Address one topic 3.Write relevant content 4.Blog consistently 5.Optimize for Humans AND Search Engines 6.DON’T forget about images and formatting

Four Reasons to Use LinkedIn 1.Company Reach 2.Product Awareness 3.Search Engine Optimization 4.Lead Generation

LinkedIn for your Organization 1.Overview 2.Careers 3.Products 4.Page Insights 5.Follower Insights 6.Employee Insights

LinkedIn for Individuals 1.Complete your profile 2.CONNECT! 3.Join Groups 4.Start a discussion a week 5.Insert a hyperlink in your signature. 6.Use personalized invites!