Ultraframe Website Project Steering Group Meeting 23 rd February 2004

Project Steering Group Steer the project by: –Attending weekly working sessions –Representing departmental views –Providing departmental input –Providing collated content 1 st to see development progress Help shape website Form 1 st UAT (User Acceptance Testing) body for website Business representation to the Project Board

Project Board & Roles Helen Fothergill – Project Director Tony Hill – Project Executive Rebecca Mayhew – Project Manager Tony Foggett – Project Executive Sukh S Gidda – Project Manager

Project Processes

Development Phase Outlines 1.Phase 1 1.Consumer Site 2.Trade Public Access Phase 1 ETA : 30 th April –Possible sub-phases to be confirmed 1.Phase 2 1.Trade Secure Login 2.Guild Secure Login 1.Guild Directory Management 2.Phase 2 ETA : 30 th June

Project Brief – Consumer Drivers Generate leads and add value for/to Ultraframe Guild Approved Installers Create/Generate an awareness of Ultraframe and the brand Create a perception of Ultraframe as the market leader Ensure consumer awareness that they can get conservatories from the website Become the industry standard/benchmark for conservatory knowledge and roofs Educate consumers on the basic technical make up of conservatories emphasising the true cornerstone to conservatory projects… the roof Educate consumers on the pragmatic benefits and multi-functional uses of a conservatory and value added benefits of ownership Encourage consumers to insist on Ultraframe roofing systems for their conservatories Brand the consumer website using the new brand guidelines

Project Brief – Trade Drivers Buy Product –Accentuate Research and Development function and integral part that it plays in Ultraframe’s business model –Differentiate Ultraframe from their competitors by emphasising key strengths Research and Development Innovation Training Build the Ultraframe brand and business Guild –Encourage installers to become “Guild Approved” by explaining commercial benefits –Deliver against promises made to existing/in progress Guild members –Recruit Guild members Encourage Guild members to become advocates for Ultraframe Drive and encourage word of mouth referrals Improve Customer Service and Enhance Contact Management –Operational Efficiency –Detailed Product Information –FAQs –Fact Sheets Brand the trade website using the new brand guidelines

Project Brief – Success Criteria Consumer Number of submissions of the consumer contact form Number of visits to the installer directory by unique consumers Measurement of whether the site has contributed to the sale of new roofs Average time spent per visit for each unique visitor Average time visitors are spending on the site in total – Unique visitors Consumer feedback form for website prompting for quantitative and qualitative measurements Number of brochures downloaded by consumers Number of Guild Approved Installer searches by consumers Number of consumer enquires including a breakdown on the types of enquiries being submitted –By Region / Age Group etc. Measurements of referrals to and from site including measurements using tools and techniques such as ‘ a friend’

Project Brief – Success Criteria Trade Number of enquiries generated from the website for Guild information/application Measurement of Guild registered users visiting and actively utilising the site Number of trade customers registered on the site Traders’ website feedback form prompting for both quantitative and qualitative measurements Measurement of most accessed and utilised features and functionality Number of downloaded brochures/ and other docs

Project Brief - Constraints Web/Internet Technology –Consumer Hardware –Bandwidth Accessibility –Consumer Hardware Standards & Compliance –W3C Level 1 – World Wide Web Consortium

Site Map – Consumer Top Level Diagram *Detailed review next week’s session

Site Map – Trade Public Access

Design Review & Input Pitch Designs Likes Dislikes Preferences Other website references –Your Favourites

Next Week… Progress Review –Developments –Requirements Consumer Site, Design Definition –Areas –Sections –Pages –Functionality & Content Overview

Questions Thank You Web :