InGRID Winter School From Uber to Amazon Mechancial Turk: Non-traditional labour markets driven by technological and organisational change Platform labour or ‘Crowdsourcing’ Ursula Huws Professor of Labour and Globalisation, University of Hertfordshire

Confusing developments in discourse and the corporate landscape Crowdsourcing Workforce on demand Cloudsourcing Human cloud Sharing economy Digital labour Prosumption Co-creation Digital commons Peer-to-peer networking Playbour Mesh Economy Gig economy Liquid labour Virtual work

Some general trends in crowdsourcing Rapid expansion of major corporate players (e.g Amazon, Airbnb, Uber, Elance) helped by: – Effective systems for international money transfer – Sophisticated use of big data – targeted advertising – General network advantages (size and international spread make it more likely that consumers can find what they want where they want it) What began as a telemediated introduction of individuals to each other is increasingly involving companies e.g. – Commercial property companies using Airbnb – Companies using Taskrabbit and Homejoy to substitute for normal employees Emergence of new companies (e.g. Wonolo) specifically designed to cater to business market (substituting for temporary work agencies) Erosion of off-line equivalents – ‘all searches start with Google’ Formalisation of the informal sector Inclusion of high-skill work (e.g. doctors, lawyers, management consultants) No single model of employment or work organization has yet emerged

No single employment model for paid labour – some key variables Professional status Work ModePlace of work Employment Status Final client Main job or supplement ManualClerical High- skill OnlineOfflineHome Empl. site Other Empl- oyee Self- empl. Individ- ual Com- pany Main job Second- ary job Elance oDesk ***** Click- worker ***** Task- rabbit ***** Wonolo ****** Star- bucks ***** Mila ***** Axiom *****

‘Crowdwork’ grabs the headlines but is actually an extreme and visible manifestation of much more general trends linked to digitisation Increasing use of online platforms for managing and monitoring work Standardisation of tasks Growth in unrewarded and unrecognised ‘consumption tasks’ Use of data derived from online activities (including customer ratings) for setting targets and performance monitoring Increasing expectations for work to be carried out beyond the spatial and temporal boundaries of traditional workplaces Expectation that workers will be available 24/7 Need for continual updating of skills (under own responsibility) and cvs Need for competitive self-promotion (‘pitching’) but also collaboration in teams Unpredictable demands Growth of self-employment and erosion of traditional means for finding work Formalisation combined with precarisation

Opportunities and risks Opportunities Enables access to work for people who would otherwise be excluded (eg people with disabilities, carers, people in developing economies) Provides affordable services to consumers on a just-in-time basis Provides new opportunities for flexible ways to combine work and private life Reduces risks for employers and customers Enables low-cost entry into market for new enterprises or firms trying out new products or services Enables social innovation Risks Lack of training – risk of substandard / dangerous work Loss of commitment Loss of quality control Precariousness Race to the bottom (undercutting of good employers) Health and safety risks to general public as well as customers and workers Lack of regulation may lead to criminal activity (e.g. money laundering) Unravelling of national / EU regulatory environment

A new agenda for policy and research Measurement of the growth of online platforms and crowdworking Legal status and responsibilities of online platforms: – Markets/advertising platforms? – Temporary work agencies? – Service providers? – Private employment agencies? – Employers? Rights of crowd-workers - Do we need new rights and legal protections for self-employed workers without employees? Relationship between worker protection, consumer protection and public safety. Which agencies should be responsible? Applicability of European Directives and national regulations Increasing incompatibilities between labour markets and social protection systems Tax issues Positive alternatives!

For more information go to: A multidisciplinary research network in 31 European countries plus USA, Canada, Australia, China, India, Brazil