February 2014 Viewing Trends Overview

Irish adults aged 15+ watched TV for an average of 3 hours and 46 minutes each day in February % (3hrs 27 mins) of this viewing was live with the other 8% (19mins per day) time shifted. Total Viewing February 2014 Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

Housekeepers watched almost 4 ½ hours of TV daily in February Average Minutes Viewed Daily February 2014 Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

PVR ownership is now at 54%. The vast majority of viewing is to live TV. The % of live TV viewing has grown year on year for younger audiences and remained static for individuals. TV Viewing Live v Time shift Year on Year Jan 2014 v Jan 2013 Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National PVR Ownership Jan % Jan %

TAM Ireland subscribing channels reached 93% of housekeepers, 92% of housekeepers with kids, 91% of ABC1 adults and 82% of yr olds each week in February Weekly reach of TAM Ireland subscribing channels February 2014 Source: TAM Ireland Ltd / Nielsen TAM / Av Weekly Reach, Consolidated, National

Total Commercial Impacts February 2014 Source: TAM Ireland Ltd / Nielsen TAM / 30” 000s, Consolidated, National

Average Number of Commercial Spots seen per Day February 2014 AudienceAverage Number of Spots seen per Day Individuals 4+37 Adults Adults Adults Adults Adults Adults ABC131 Housekeepers50 HK with Kids40 Children19 Source: TAM Ireland Ltd / Nielsen TAM Based on ROI Commercial Channels, Consolidated, National

Top 10 Advertisers February 2014 Based on 30” sec 000s, Individuals 4+ Source: TAM Ireland Ltd / Nielsen TAM Based on 30” 000s, ROI Commercial Channels, Individuals 4+, Consolidated, National 1 BSKYB LTD 2 PROCTER & GAMBLE IRELAND 3 UPC 4 UNILEVER 5 HYUNDAI IRELAND 6 LIDL IRELAND GMBH 7 RECKITT BENCKISER 8 DIAGEO 9 NESTLE IRELAND LTD 10 EIRCOM

Top Shows on TAM Ireland Subscribing Channels, Individuals 4+ February 2014 Source: TAM Ireland Ltd / Nielsen TAM Top Individual Programme by Channel, Individuals 4+, Consolidated, National Sky Living +1Criminal Minds Sky AtlanticTrue Detective Sky 2Moone Boy MTVThe Valleys NickelodeonVictoreous Nick JrPaw Patrol Nick ToonsSpongebob Squarepants Comedy CentralMike and Molly Comedy Central +1Friends Comedy Central ExtraSex and the City DiscoveryFast n’ Loud E! EntertainmentKeeping up with the Kardashians UniversalLaw and Order Special Victims Unit At the RacesRace Day Live DaveMock The Week GoldFawlty Towers AlibiThe Doctor Blake Mysteries SetantaAllianz NFL 2014 WatchMasterchef South Africa PickSurveillance Oz ChallengeCelebrity Who Wants to be a Millionaire RTÉ OneAmber RTÉ One +1Fair City RTÉ TwoDonal Walsh – My Story: Reality Bites TV3Coronation Street 3eKeith Barry: Brain Hacker TG4Rugbai Beo 2013 UTVFA Cup Channel 4Benefits Street Channel 4+1Film: Bridesmaids E4How I Met your Mother E4+1The Big Bang Theory More 4Grand Designs Sky 1Moone Boy Sky NewsSky News at Five with Jeremy Thompson Sky Sports 1Live Ford Super Sunday Sky sports 2Live Premier League Darts Sky Sports NewsGillette Soccer Saturday Sky LivingCriminal Minds TLCCake Boss MTV MusicA-List Playlist Sky Sports 3Real Sociedad v Barcelona - Live Sky Sports 4Live Dubai Desert Classic Golf