©2004 All Rights Reserved by TOTEX DESIGN LIMITED Gabriel Tong 唐裔隆 12 Nov 05 培養孩子們 以 創意解難 的 思考方法 Vice President 副會長 ©2005 All Rights Reserved by TOTEX DESIGN LIMITED Part 1 - Vertical Thinking Horizontal Thinking Part 2 - Concepts Operating Concept Part 3 - Analogical Product Attributes Upward Thinking

©2004 All Rights Reserved by TOTEX DESIGN LIMITED ©2005 All Rights Reserved by TOTEX DESIGN LIMITED 1st Patent - Perspective Machine

©2004 All Rights Reserved by TOTEX DESIGN LIMITED Design begins with Purely Problem Solving 設計 由 純粹解決問題 開始 The Problem Solving Capability induces Human Civilization & Culture 人類的文明與 文化 源於 解決問題的能力 ©2005 All Rights Reserved by TOTEX DESIGN LIMITED

©2004 All Rights Reserved by TOTEX DESIGN LIMITED ©2005 All Rights Reserved by TOTEX DESIGN LIMITED Design Concept 設計概念

©2004 All Rights Reserved by TOTEX DESIGN LIMITED ©2005 All Rights Reserved by TOTEX DESIGN LIMITED Design Concept 設計概念

©2004 All Rights Reserved by TOTEX DESIGN LIMITED ©2005 All Rights Reserved by TOTEX DESIGN LIMITED Design Concept 設計概念

©2004 All Rights Reserved by TOTEX DESIGN LIMITED ©2005 All Rights Reserved by TOTEX DESIGN LIMITED Design Concept 設計概念

©2004 All Rights Reserved by TOTEX DESIGN LIMITED ©2005 All Rights Reserved by TOTEX DESIGN LIMITED Design Concept 設計概念

©2004 All Rights Reserved by TOTEX DESIGN LIMITED Vertical Thinking 垂直思考 Vague 模糊 Concrete 具體 Concept 概念 Reasoning 推理 Preliminary Design 設計構思 Reasoning 推理 Detailed Design 細緻設計 Reasoning 推理 Product / Solution 答案 Solidifying / Development 具體化 / 開發 ©2005 All Rights Reserved by TOTEX DESIGN LIMITED

©2004 All Rights Reserved by TOTEX DESIGN LIMITED Detailed Design in Design Details

©2004 All Rights Reserved by TOTEX DESIGN LIMITED Vertical Thinking 垂直思考 Solution Focused 答案 為本 From Vague Concept to Concrete & Detailed Solution 由 模糊概念 至 具體細緻答案 Fast for Daily Problem Solving 解決日常問題 的 較快方法 Based on Reasoning 基於 推理 Reasoning relies on Knowledge & Experience 推理 依靠 知識 和 經驗 Essential for Idea Development 是 開發構思 的 基本功

©2004 All Rights Reserved by TOTEX DESIGN LIMITED ©2005 All Rights Reserved by TOTEX DESIGN LIMITED 主動性 價值、分析 想通 通式思考 通識教育 = Liberal Studies ?

©2004 All Rights Reserved by TOTEX DESIGN LIMITED Problems cannot be solved by thinking within the framework in which the problems were created Albert Einstein ©2005 All Rights Reserved by TOTEX DESIGN LIMITED 出位 用香港人的小聰明看愛因斯坦的大智慧

©2004 All Rights Reserved by TOTEX DESIGN LIMITED Horizontal Thinking 橫向思考 Imagination 幻想力 Option 可能 / 選擇 Option 可能 / 選擇 Option 可能 / 選擇 Imagination 幻想力

©2004 All Rights Reserved by TOTEX DESIGN LIMITED Option Option is Alternative, Possibility, plus More They are, in general, referring to the same thing but the Concepts behind the words are different. Alternative is against the idea of the same level in Vertical Thinking. Possibility is subject to the idea a level above or the target solution a level below. Option – adding something to the situation in order to design further Alternative. Understanding and using of Concept are essential for Creative Thinking.

©2004 All Rights Reserved by TOTEX DESIGN LIMITED Why Options (Alternatives / Possibilities) ? 為何要有 選擇 ? If your tool is a hammer, every problem is a nail 如果你的工具只有鎚, 那麽你所有的問題便都是釘 ! Markus Werth If your tool is a laser cutter every project is a piece of Perspex

©2004 All Rights Reserved by TOTEX DESIGN LIMITED 2004

©2004 All Rights Reserved by TOTEX DESIGN LIMITED Preliminary Design Options

©2004 All Rights Reserved by TOTEX DESIGN LIMITED No Idea is convincing without its Options being considered, so Design is often the process of Option finding & Decision making. ©2005 All Rights Reserved by TOTEX DESIGN LIMITED

©2004 All Rights Reserved by TOTEX DESIGN LIMITED Imagination is more important than knowledge Albert Einstein

©2004 All Rights Reserved by TOTEX DESIGN LIMITED Possibility Alternative A Horizontal layer of Thinking Imagination Possibility Alternative Imagination Option Possibility Imagination Alternative Imagination Option Possibility Imagination

©2004 All Rights Reserved by TOTEX DESIGN LIMITED A 6 Imagine yourself with No Imagination at all 5 B 4 ? ! $

©2004 All Rights Reserved by TOTEX DESIGN LIMITED The most important Failure was one of Imagination The US 9/11 Commission’s Report

©2004 All Rights Reserved by TOTEX DESIGN LIMITED Imagination = NO Limitation in your mind

©2004 All Rights Reserved by TOTEX DESIGN LIMITED Limitations against Imagination : Reasoning Knowledge & Experience being the basis of reasoning could be the limitations to imagination Negative Imagination taking as much effort as Positive Imagination Fears But Imagination, Reasoning, Fears... can also be the causes of Creativity

©2004 All Rights Reserved by TOTEX DESIGN LIMITED Thinking (Brainstorming) like Children Imaginative - Relax and Playful with Wild Ideas No Limitation in the mind - Following No Rules Curious - Breaking Rules / Pushing Boundaries No Experience / No Tradition - Originality Never Criticize - ask Why Not instead of Why Be Presumptuous - Everything is Possible / building Options on other’s Ideas No Fear of Failure

©2004 All Rights Reserved by TOTEX DESIGN LIMITED Synthetic Thinking 綜合思考法 (in between Horizontal / Vertical contradiction ) Concept 概念 Preliminary Design 設計意念 More Creative Product / Solution 具 創意 的答案 Concept 概念 Detailed Design 具體設計 Concept 概念 Pre. Design 設計意念 Pre. Design 設計意念 Det. Design 具體設計 Det. Design 具體設計 Imagination 幻想力 Imagination 幻想力 Imagination 幻想力 Imagination 幻想力 Imagination 幻想力 Reasoning 推理 Reasoning 推理 Reasoning 推理 Reasoning 推理

©2004 All Rights Reserved by TOTEX DESIGN LIMITED Creativity is seeing what everyone else has seen and thinking what no one else has thought Albert Szent-Georgi, the discoverer of vitamin C

©2004 All Rights Reserved by TOTEX DESIGN LIMITED Practical Creativity is the Culture of switching, in the mind, between Imagination and Reasoning 實用創意 是 幻想 跟 推理 之間的腦力轉移 及 培養 出來的 特質

©2004 All Rights Reserved by TOTEX DESIGN LIMITED Options & Design 設計 和 選擇 Design is subjective decision making, but that should fulfill the objective need, otherwise is Art. 設計是主觀判斷, 但需迎合客觀要求, 否則便是藝術 Your Concept of Design forms the main basis of your decision making / judgment. 你對設計的觀念, 構成你的判斷的主要基準 Concept of Design varies between designers, thus induces Uniqueness. 每個設計師對設計的觀念都有所不同, 但都正確, 及引發 獨特性

©2004 All Rights Reserved by TOTEX DESIGN LIMITED my Concept of Design : 我的 設計 觀念 : Problem Solving in the Unique way 用 獨特 的方式來 解決問題 ©2004 All Rights Reserved by TOTEX DESIGN LIMITED

Should Creative Problem Solving not serving as the main element of design, the designers can more appropriately be called : 假如設計不以 創意解難 為主要原素 ; 則設計師, 更恰當地, 可被稱為 : ? Stylist ? Artist ? Decorator ? Planner ? Coordinator ? Engineer ©2005 All Rights Reserved by TOTEX DESIGN LIMITED

©2004 All Rights Reserved by TOTEX DESIGN LIMITED Different Emphasis in Problem Solving 解决問題 所偏重的方式差異 Engineering 工程 : Specific 專業化 Technology Driven 科技主導 Reasoning / Logical 推理 / 邏輯思考 Solution Finding 尋求答案 Vertical Thinking 垂直思考 Design 設計 : Holistic 整體性 Human / User Centric 人本 / 使用者主導 Imaginative 幻想 / 想像力 Alternative Finding 尋找可行途徑 / 選擇 Horizontal Thinking 橫向思考 ©2005 All Rights Reserved by TOTEX DESIGN LIMITED