Using Computer Technology in Small Business. Role of Information in Small Business Magnitude of Information Technology Magnitude of Information Technology.

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Presentation transcript:

Using Computer Technology in Small Business

Role of Information in Small Business Magnitude of Information Technology Magnitude of Information Technology Why is it important? Why is it important? What information is needed? What information is needed? Management Information Systems Management Information Systems

What Info is Needed? Purposes of information Purposes of information Plan a course of action Plan a course of action Meet obligations Meet obligations Control activities Control activities Satisfy government regulations Satisfy government regulations Evaluate performance Evaluate performance

What Info is Needed? Example of Needed Information Example of Needed Information Service for customers Service for customers Service for business Service for business Timing of Information Timing of Information Real-time processing Real-time processing Batch processing Batch processing Which to use? Which to use? Computers in restaurants Computers in restaurants

Computers and Their Roles Hardware Hardware Software Software Backward compatible Backward compatible Microprocessors Microprocessors Technology Technology Laptops Laptops Personal data assistants Personal data assistants Flexible electronic display unit Flexible electronic display unit Cell phones Cell phones RFID RFID Strengths and Weaknesses of Technology Strengths and Weaknesses of Technology

The Internet The Internet The Internet Web pages Web pages World Wide Web World Wide Web

Potential Problems Additional security Additional security Physical Physical Hackers Hackers Antivirus Antivirus Spam Spam Business-to-Business Business-to-Business Web pages Web pages Portals & modules Portals & modules International implications International implications

Potential Problems Reluctance of Owners to Adopt Technology Reluctance of Owners to Adopt Technology Two reasons Two reasons Choosing Software, Hardware, Employee Training Choosing Software, Hardware, Employee Training Software purchasing Software purchasing Computer purchasing Computer purchasing Customization? Customization?

Small Businesses & e-Commerce Attributes Attributes Four categories Four categories B2B B2B B2C B2C P2P (C2C) P2P (C2C) C2B C2B

Internet Marketing Definition Definition Five components Five components Process Process Building and maintaining customer relationships Building and maintaining customer relationships Online Online Exchange Exchange Satisfaction Satisfaction

Web Design 7 Design Elements of Customer Interface 7 Design Elements of Customer Interface Context Context Content Content Community Community Customization Customization Communication Communication Connection Connection Commerce Commerce