: G10 Sensor – Market Launch Presentation Jim Gilbert DIV01 July 2014

: SICK AG : Confidential G10 Sensor Agenda : Overview -Brief Introduction -The Technology : Features and Benefits : Key Applications -Product Positioning -Target Industry -Customer Challenges -SSP Integration : Competitive Comparison : Selection Guide : Marketing Material : Contact Information 2

: SICK AG : Confidential G10 AC/DC long range BGS : Name (Date)3 Quick mounting with Q-Lock system Super bright light spot, focused at 800mm Flexible installation with AC/DC input power G10 Sensor Quick mounting bracket Bright LED light spot Highly visible status LEDs Quick - Bright - Flexible

: SICK AG : Confidential Sensing ranges (infrared light) GTB101,200 mm / white (90%); 550 mm / black (6%) GTE102,000 mm / 90% GSE1040 m (max. range) / 35 m (operating range) Sensing ranges (infrared light) GTB101,200 mm / white (90%); 550 mm / black (6%) GTE102,000 mm / 90% GSE1040 m (max. range) / 35 m (operating range) G10 Overview The Technology 4 Ø 4.2, with metal inserts G10: DC power supply G10: AC/DC power supply with relay output Sensing ranges (PinPoint red light) GTB10950 mm / white (90%); 525 mm / black (6%) GTE101,300 mm / 90% GL1015 m (max. range) / 13 m (operating range) on PL80A GL10 Logistics / G12 m (max. range) / 9.5 m (operating range) on PL80A GSE1040 m (max. range) / 35 m (operating range) Sensing ranges (PinPoint red light) GTB10950 mm / white (90%); 525 mm / black (6%) GTE101,300 mm / 90% GL1015 m (max. range) / 13 m (operating range) on PL80A GL10 Logistics / G12 m (max. range) / 9.5 m (operating range) on PL80A GSE1040 m (max. range) / 35 m (operating range) Power supply 10 … 30 VDC 24 … 240 VAC/VDC Output specification PNP or NPN, light- / dark-switching via L-/D-selector Relay output, SPDT (AC/DC variants) Adjustments All devices with or without sensing range / sensitivity adjustment Electrical connection M12, 4-pin Cable 3-wire / 5-wire, 2m Temperature range / Robustness -30 °C … +60 °C Enclosure rating: IP 67 Mounting holes with metal inserts Accessories Mounting bracket (DC &UC) &P250 reflector included Certifications CE cUL CCC, UL325, EN (for UC devices) Power supply 10 … 30 VDC 24 … 240 VAC/VDC Output specification PNP or NPN, light- / dark-switching via L-/D-selector Relay output, SPDT (AC/DC variants) Adjustments All devices with or without sensing range / sensitivity adjustment Electrical connection M12, 4-pin Cable 3-wire / 5-wire, 2m Temperature range / Robustness -30 °C … +60 °C Enclosure rating: IP 67 Mounting holes with metal inserts Accessories Mounting bracket (DC &UC) &P250 reflector included Certifications CE cUL CCC, UL325, EN (for UC devices)

: SICK AG : Confidential G10 Features and Benefits/Competitive Advantages G10 FeatureBenefit AC/DC units availableAC/DC voltage input provides easy upgrade of legacy installations Reducing maintenance costs while improving process efficiency Innovative Q-Lock System10 second sensor mounting Saves installation and commissioning time 950mm sensing range with visible red LED Bright light spot assists alignment/setup Long sensing range eliminates reflector reducing installation costs Simple potentiometer adjustments and bright 360 o indicating LEDs Easy adjustment and diagnostics saves installation time and improves trouble shooting Outdoor protection hood Strong performance even in dusty / dirty applications or outdoor use 5 G10 saves time and money with quick installation, Reduced maintenance, and less downtime Long range covers most conveyor widths

: SICK AG : Confidential 6 Price Performance G10 Key Applications Product Positioning 500mm + Proximity Sensing G10 W2000 The G10 fills a gap for cost effective long sensing range W27 – 2m sensing range R-Sensor – between roller mounting, time delay W2000 – AC/DC, time delay WT18 – Long range, pushbutton teach, slender design V180 – Long range, cylindrical design, metal or plastic G10 – AC/DC, Long sensing range, PinPoint 2.0 lightspot GR18 - cylindrical design, metal or plastic R V180 GR18 W250 W27 WT18

: SICK AG : Confidential : Seek out and: »Enter new markets and business fields, e.g., for AC devices »Target price sensitive customers who require good performance, and where the G10 specifications are a good fit »Defend existing business against price-driven attacks by competitors »Replace existing low margin W-sensor business »Replace existing profitable W-sensor business ONLY when the customer is actively asking for alternatives : Avoid: »Selling a G-product before offering a W-line sensor »Cannibalizing existing profitable W-sensor business → high risk that the customer could invite competitors for new quotes G10 Key Applications Product Positioning 7 CONFIDENTIAL

: SICK AG : Confidential 8 G10 Key Applications Target Industries Logistics / Storage & Conveyor ► Price ► Performance / functional reserve ► Suppression of interfering signals ► Easy and fast installation ► GTB / GL / Q-Lock Machine builders (e.g. automotive, packaging, wood processing, paper+print) ► Price ► Performance / function reserve ► Easy and fast installation ► GTB / GL Automated Car Park Systems ► Price ► UC / relay output ► Scanning ranges ► GL / GSE Distributors ► Price ► Portfolio variance ► UC ► Price ► UC / relay output ► Function reserve ► GL / GSE Escalators / Elevators Doors & Gates ► Price ► UC / relay output ► Scanning ranges ► Robustness ► GTB / GL / GSE

: SICK AG : Confidential G10 Key Applications SSP Integration Suggested Product-Feature-Benefit statements to use when visiting customers: -The G10 Sensor offers 950 mm proximity sensing, which means you don’t need to mount a reflector [Need = Finance] -The G10 has an innovative mounting system which allows assemblers to mount the G10 in as little as 10 seconds – saving installation time [Need = Security] -The G10 provides both DC and AC versions, providing flexibility for many applications [Need = Convenience] -The G10 has a highly visible light spot with a focal point at 800 mm, reducing commissioning time [Need = Finance] 9

: SICK AG : Confidential G10 Competitive Comparison 10 SICKRockwellBannerOmron G1044B/42BQM42E3JM/E3JK Energetic2000mm-/2000mm6000mm700/2500mm BGS1200mm300mm/-400mm- Reflex12m-3m4/9m* Thru-Beam35m10m10/40m AC/DC DC AC/DC Temp-30-60C0-70C-20-55C-25-55C *Without polarization filter G10 performance and features fit right between competitive offerings

: SICK AG : Confidential G10 Selection Guide Photoelectric Catalog Photoelectric Catalog Diffuse, Reflex and Through-beam – AC/DC designated by XXXX-R DC models available with cable or M12 connection US Stock includes the integral bracket

: SICK AG : Confidential G10 Marketing Material Demo and Product promotion strategy 12 Product Information G10 Videos Brochure – Part # G10 Demonstration sample GTB10-R3811 & BEF-G10UC01 50% off, use Marketing funds AC/DC includes 2 m cable Q-Lock Bracket sample BEF-KHSQ12R01 50% off, use Marketing funds Quick install saves labor on large installs

: SICK AG : Confidential G10 Contact Information Please visit for more information about the G10 family. For specific inquiries, please call and contact the following departments: Inside Sales - for price, availability and general technical questions dial 1, 1 Customer Service - for order status dial 1, 2 Industrial Sensors Application Engineering - technical issues dial 2,1 Product Management/Product Marketing – Jim Gilbert for all other issues 13

: Thank you for your attention.