Argonne 2013 Mid-Year Digital Communications Report Compiled by Alex Mitchell, Digital Media Specialist since Oct. 2012. See explanatory note at the bottom.

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Presentation transcript:

Argonne 2013 Mid-Year Digital Communications Report Compiled by Alex Mitchell, Digital Media Specialist since Oct See explanatory note at the bottom of each slide; scroll down to read entire note.

Facebook page (7,414 fans) Argonne 2013 Mid-Year Digital Communications Report 2 Facebook fan gains

Argonne 2013 Mid-Year Digital Communications Report 3 Facebook fan engagement

Argonne 2013 Mid-Year Digital Communications Report 4 Facebook reach

Twitter account (23,466 followers) Argonne 2013 Mid-Year Digital Communications Report 5 Twitter follower gains

Argonne 2013 Mid-Year Digital Communications Report 6 mentions

Argonne 2013 Mid-Year Digital Communications Report 7 Retweets

‘Argonne Employees and Alumni’ LinkedIn group (1,540 members) Argonne 2013 Mid-Year Digital Communications Report 8 Member gains

YouTube channel (3,345 subscribers) Argonne 2013 Mid-Year Digital Communications Report 9 YouTube views

Argonne 2013 Mid-Year Digital Communications Report 10 YouTube subscriber gains

Traffic from Argonne social media to Argonne 2013 Mid-Year Digital Communications Report 11

Argonne core website ( Argonne 2013 Mid-Year Digital Communications Report 12 Website visits

Argonne 2013 Mid-Year Digital Communications Report 13 Website: Unique visitors

Argonne 2013 Mid-Year Digital Communications Report 14 Website: Pageviews

Additional social media Our Flickr account continues to be a useful tool for archiving our photos and simultaneously sharing those images with the public. In July 2013, we created an Argonne page on Google+, a site that is similar to Facebook. We are building the following. Along with the other DOE national labs, we are working with Google on a plan to have periodic virtual tours of the labs for the public. In April 2013, we created an Argonne Pinterest account. Pinterest is an image/video site. It is an avenue for us to bring people into the lab through imagery. We are building the following. Argonne 2013 Mid-Year Digital Communications Report 15

Links to Argonne social media Main Facebook page Facebook “Student and Young Professionals” page Twitter account LinkedIn “Argonne Employee and Alumni” group LinkedIn “Students and Young Professionals” group Google+ page Flickr account Pinterest Alex Mitchell, Argonne 2013 Mid-Year Digital Communications Report 16