Corporate Identity The Communications Strategy Annalena Winslow Communications Officer NHS Greater Glasgow and Clyde
Corporate Identity The Communications Strategy Not just design Not just appearance Not just marketing S
Corporate Identity The Communications Strategy What are you there for? Who are you there for? What can you do for your customers?
Corporate Identity The Communications Strategy Internal communications Paper VS Electronic? Opportunities for success
Corporate Identity The Communications Strategy How do I cope with change? How do I target my message? What advantages do I have?
Corporate Identity The Communications Strategy Your message has instant credibility You have something unique to offer You know your service best of all
Corporate Identity The Communications Strategy Be visual – don’t over-write Are you reaching the right people? Spelling, grammar, proof-reading
Corporate Identity The Communications Strategy How many logos are enough? Listen to your designers Corporate identity = Consistency
Corporate Identity The Communications Strategy Is what you’re already doing enough? Parity with colleagues Online branding is your new opportunity
Corporate Identity The Communications Strategy Multimedia is what is says! Use electronic opportunities Does sound or vision help you sell?
Corporate Identity The Communications Strategy Interactivity is more than a buzz word The gift of feedback Information is worth more than money
Corporate Identity The Communications Strategy Corporate identity = words AND actions What sort of image do you want? What customers do you want?
Corporate Identity The Communications Strategy More than just a study venue NHS isn’t just doctors and nurses What can you do for the rest of us?
Corporate Identity The Communications Strategy You win – your service is better used Staff win – they can exploit the service Employers win – investment supported
Corporate Identity The Communications Strategy However, what CAN you do? How much is possible? What’s your future direction?