b Name: “BABIES” b Owned by SIX shareholders b A LIMITED Company b Located at San Po Kong where is one of industrial area

Company Summary (Con’t) b Aim: Giving a FASTER & CONVENIENT way to parents who have no time to buy babies’ products b Mission Statement: Improve our service to suit for most parents’ wanted Deliver things ordered as soon as possible

Products: Babies needs & food b Examples of babies things: Feeding bottles Milk powder Diapers and wipes Lotion and baby oil Baby powder b Brands of products Pampers Huggies, etc.

Delivery Services b Working Hour --- Receive orders by phone call or fax: 24 hours Delivery time: 8:00am – 10:00pm b Payment Methods --- Credit Card (Visa and Master Card) Cash On Delivery EPS

Competition & Comparison Companies Park ‘N’ Shop Welcome 7-11 (24 hours)

Demographic Segmentation b Age b Sex b Family size b Income b Our segment: Married with babies, has their own job, middle class to upper class

Target market b A group of people wants to buy babies’ accessories b No extra time to shopping because of their job

Market Trends b Focus on improvement of babies’ product b Make it more user friendly b More convenience b Input more component on babies’ product e.g. aloes

Pricing b Pricing of our goods will not very expensive, about little bit lower than the price of supermarkets. b Charge for the deliver services (expect the islands) : Below HK$ HK$30 HK$200-HK$ HK$10 Over HK$ Free of charge Extra charge ($50) for delivering to Tung Chung and Discovery Bay)

Promotion b Leaflets & Posters put in the babies’ clinic, supermarkets and shopping centres b Advertisements in babies’ magazines, road show and radio. b Advertisements on the Internet

Purchasing & Marketing Manager CEOs Management MIS & Logistics Manager Operation Manager HR Manager Accountancy Manager Warehouse Staffs Organization Structure

Set Up Cost Units Amount ($) Warehouse Rental including car park ( 2000sq ) 20,000 2 nd Hand Van 80,000 Computer Components (7 computers, a 4 in 1 printer, fax machine and etc.) 70,000 2 EPS paying machine (Hired) 6,000 Business Licenses (for 1 year) 2,250 Promotion Cost 50,000 Tools in warehouse (e.g. 積車 ) 20,000 Other useful materials 30,000 Stocks of products 350,000 Total 628,250 Financial Plan Operation Cost ItemsAmount ($) Rental10,000 Staff salary37,520 Van & other expenditure & Promotion Cost 40,000 Input Products100,000 – 200,000 Total187,520 – 287,520

Human Resources Plan b Recruitment at Labour Department b 4 Full-time workers 2 Storekeepers $6,000/month 2 Delivery workers $7,000/month b 2 Part-time workers for shifting MUST have driving license $30/hour b Working period A. 8:00am – 4:00pm B. 2:00pm – 10:00pm

Future Planning b Sell more kinds of products b Change our business to online business b Set up a membership system