Marketing that Puts You Everywhere You Need to Be Staying Ahead of the Competition Using Social Networking and Internet Marketing Four Necessary Steps

Marketing that Puts You Everywhere You Need to Be Grew up Here in Ringwood Who Is Susan Merlo?

Marketing that Puts You Everywhere You Need to Be Live in Beautiful New Fairfield, Connecticut Who Is Susan Merlo?

Marketing that Puts You Everywhere You Need to Be Worked in the Corporate World for About 20 Years Who Is Susan Merlo?

Marketing that Puts You Everywhere You Need to Be Started My First Internet-based Company in 2002 Who Is Susan Merlo?

Marketing that Puts You Everywhere You Need to Be Now Focused on Teaching Small Businesses How To Increase Revenue Using Strategic Marketing Who Is Susan Merlo?

Marketing that Puts You Everywhere You Need to Be Text your Name and Address to (xxx) xxx-xxxx and I’ll send you a copy of my notes, plus some free tools that will help you grow your bottom line through marketing YourName No Need to Take Notes

Marketing that Puts You Everywhere You Need to Be Let’s Talk About Social Networking and Social Media Why Aren’t You Using It?

Marketing that Puts You Everywhere You Need to Be What Is Your Business’s Number One Marketing Challenge?

Marketing that Puts You Everywhere You Need to Be No 1: Getting Found -- Having Customers Find You No 2: Keeping Folks Engaged Until They’re Ready to Buy No 2: Keeping Folks Engaged Until They’re Ready to Buy No 3: Knowing What to Do vs Marketing Dollars’ ROI No 4: Following-Up - Actually #1 Business Challenge Top 4 Marketing Challenges

Marketing that Puts You Everywhere You Need to Be Social Networking Can Help, But It Won’t Solve ALL of These Problems Let’s Talk About What It Can Solve

Marketing that Puts You Everywhere You Need to Be No 1: Getting Found -- Having Customers Find You No 2: Keeping Folks Engaged Until They’re Ready to Buy Social Networking Can Address the First 2 Marketing Challenges

Marketing that Puts You Everywhere You Need to Be No 3: Knowing What to Do vs Marketing Dollars’ ROI No 3: Knowing What to Do vs Marketing Dollars’ ROI No 4: Following-Up - Actually #1 Business Challenge Social Networking Cannot Address the Second 2 Marketing Challenges

Marketing that Puts You Everywhere You Need to Be No 3: Knowing What to Do vs Marketing Dollars’ ROI No 3: Knowing What to Do vs Marketing Dollars’ ROI No 4: Following-Up - Actually #1 Business Challenge So With Your Permission, I’ll Address the Second 2 Marketing Challenges AFTER I Address the First 2 and Talk About Social Networking

Marketing that Puts You Everywhere You Need to Be Step 1: Step 1: Be Easy to Find on the Internet Step 2: Step 2: Engage Your Ideal Prospects & Existing Clients Step 3: Step 3: Take Action and Remain Active Step 4 Step 4: Have an Easy Way to Communicate Over Time Four Steps That Are Necessary To Stay Ahead of (or at least keep up with) Your Competition YOU & YOUR BUSINESS MUST:

Marketing that Puts You Everywhere You Need to Be Step 1: Your Business Must Be Easy to Find on the Internet

Marketing that Puts You Everywhere You Need to Be Marketing Online isn’t an Option Anymore, IT’S A REQUIREMENT! 24 of the 25 Largest Newspapers are Experiencing Record Declines in Circulation Are you Still Spending Money on Yellow Pages, Newspaper Inserts & Other Old-School Media? Step 1: Your Business Must Be Easy to Find on the Internet

Marketing that Puts You Everywhere You Need to Be 97% of Consumers use Online Searches when Researching Products or Services According to Yahoo!, 92% of all Business Searches Begin Online, either in the Office, at Home or on a Mobile Phone Your Website is Still Important, As Long as It’s Optimized and Can Be Easily Found and Read Step 1: Your Business Must Be Easy to Find on the Internet

Marketing that Puts You Everywhere You Need to Be Your Website is Still Important, As Long as It’s Optimized and Can Be Easily Found and Read: EXAMPLES Melissa Griegel Photography - - If you Google “Photographer in Ringwood NJ” 1 Competitor Stands Out - - Add Keywords to Your Website - - Build Out Your Facebook Page or Take It Down - - Add a Lead Capture Box BixlersMarine.com - Add Keywords to EVERY page - Add a Lead Capture Box SAFramesFrames.com - - Too Many Keywords – Keyword Stuffing - Build Out Your Facebook Page (I know you’re trying!) - Add a Lead Capture Box WilliamsAlexander.com - - NO Keywords at all - Add a Lead Capture Box Step 1: Your Business Must Be Easy to Find on the Internet

Marketing that Puts You Everywhere You Need to Be Separately, in Addition to Your Website, There are Key Places Where Your Business Needs to Create a Presence. Why? Because 1) Being there gets your Website Optimized, and 2) It’s where your Clients and Prospects are Spending Time. So, Marketing Online is No Longer About Just Having a Website. You Need to Do More! Step 1: Your Business Must Be Easy to Find on the Internet

Marketing that Puts You Everywhere You Need to Be For Example... On-line Directories –There are Proven Advantages to Those Businesses who get Listed in Them Properly; Doing so Results in YOU GETTING FOUND! Which Directories Should You Be In? I’ll Send You a list, and in the meantime, Google: Your Industry and the Area You Serve Step 1: Your Business Must Be Easy to Find on the Internet

Marketing that Puts You Everywhere You Need to Be += For Example... YouTube - Now the Second Largest Search Engine People go there to look for Videos to Answer Their Questions, Show or Learn How to do Something or About Something, and to Review Products and Businesses AND – GOOGLE LOVES VIDEO – so Linking Correctly to YouTube is Excellent for Search Engine Optimization and Your Business! Step 1: Your Business Must Be Easy to Find on the Internet

Marketing that Puts You Everywhere You Need to Be For Example... Social Networking - There’s No Avoiding the Fact That People Are There AND They’re Surfing AND They’re Talking Step 1: Your Business Must Be Easy to Find on the Internet

Marketing that Puts You Everywhere You Need to Be In Fact... Marketing has Shifted from a One-Way Broadcast to a Multi-Point Conversation Internet Search Engines, Directories & Social Media are like Bulletin Boards Holding Tons of Information The New “Word of Mouth” aka “Referrals” Come From Online Social Media – Especially Facebook and Twitter People Seek and Make Recommendations for Products, Services & Experiences Step 1: Your Business Must Be Easy to Find on the Internet

Marketing that Puts You Everywhere You Need to Be Step 2: You Must Engage Your Ideal Prospects and Existing Customers

Marketing that Puts You Everywhere You Need to Be Statistics... There are now over 2.8 billion Social Media Profiles, representing about half of all internet users worldwide. 36% of Social Media users post brand-related content. 50% of people follow brands in Social Media. 75% of companies now use Twitter as a marketing channel. 38% of CEOs label Social Media a high priority, and 57% of businesses plan to hike their social media spend in Step 2: You Must Engage Your Prospects & Existing Customers

Marketing that Puts You Everywhere You Need to Be Statistics... 89% of Agencies said they would use Facebook to advertise for their clients in 2012 – either by purchasing ads, creating pages, or other methods of engagement 39% of Agencies said they would focus on Twitter 36% of Agencies said they would focus on YouTube 21% of Agencies said they would focus on LinkedIn 18% of Agencies said they would focus on Google+ Step 2: You Must Engage Your Prospects & Existing Customers

Marketing that Puts You Everywhere You Need to Be Statistics... There are over 1 Billion Facebook posts per day The average lifetime for a Facebook Page Post is only 3 hours Facebook has 845 million ACTIVE users There are 2.7 Billion Likes/Comments per day Facebook has reached 100 Billion Friendships There are 250 Million Photos Uploaded EACH DAY Step 2: You Must Engage Your Prospects & Existing Customers

Marketing that Puts You Everywhere You Need to Be Statistics... 78% of Consumers Trust Peer Recommendations Only 14% Trust Advertisements The Fastest Growing Demographic among Facebook Users is: 35 to 65 Year-old Women Step 2: You Must Engage Your Prospects & Existing Customers

Marketing that Puts You Everywhere You Need to Be Social Media Sites are Where Your Prospects & Your Customers are Spending a Great Amount of Time. They Often Use it to Search for Businesses they can Trust to Buy Products or Services or Get their Problems Solved. So Let’s Talk About What Social Networking Means To Your Business … Step 2: You Must Engage Your Prospects & Existing Customers

Marketing that Puts You Everywhere You Need to Be So Let’s Talk About What Social Networking MeansTo Your Business … Step 2: You Must Engage Your Prospects & Existing Customers In Order to Stay Competitive, You Must Be Present Where Your Clients & Prospective Clients Are. The Business that Don’t, May Be Pushed Aside By the Businesses that Do.

Marketing that Puts You Everywhere You Need to Be It’s Not Too Late! There is Still Time To Get Established! The Good News is...

Marketing that Puts You Everywhere You Need to Be So What Do You Do? Get in the Mix! And, Do It Right! It’s NOT “Set and Forget.” To Engage Properly, Your Business Must Share Content that’s Fresh and Interesting / Useful / Helpful! If Your Business is not Delivering Something New and Interesting or Engaging on a Regular Basis, People will NOT Connect with You. Social Networking is, well, Social! And It Takes a Strong Effort!

Marketing that Puts You Everywhere You Need to Be Get Found and Engage with Your Prospects on Their Terms. They WILL Follow You on Twitter, Friend You on Facebook, and will Subscribe to Your YouTube Channel, IF... You Offer Insightful Information, Expert Perspective, Recommendations, News, Coupons, Membership Privileges … Whatever You Think will Appeal to Your Ideal Client! Let’s Look at Some Examples: Step 2: You Must Engage Your Prospects & Existing Customers

Marketing that Puts You Everywhere You Need to Be Offer Insightful Information - Local businesses can discuss local issues - How-to Tips / Do It Yourself Info - Public Service Announcements Offer Expert Persp Offer Expert Perspective - You Are an Expert – reflect this everywhere! - Talk About What You’ve Been Working On Lately - Common Pitfalls and How to Avoid Them Step 2: You Must Engage Your Prospects & Existing Customers

Marketing that Puts You Everywhere You Need to Be Offer Recommendations - As an expert, what do you value or recommend? - Chamber Members can give each other testimonials - Make Referrals / Linked In Offer News - What’s going on in your industry? - What’s going on in your Ideal Clients’ world? - What’s going in town/state/country/world? Step 2: You Must Engage Your Prospects & Existing Customers

Marketing that Puts You Everywhere You Need to Be Offer Coupons - People are always looking for a bargain - Groupon / Living Social / Daily Deals / FB Deals - Use them to grow your customer list Offer Membership Privileges - Membership has its Privileges for sure! - Special events / Special Offers / Special Access Step 2: You Must Engage Your Prospects & Existing Customers

Marketing that Puts You Everywhere You Need to Be It’s All About... Building Relationships Earning Their Trust Earning Their Business Step 2: You Must Engage Your Prospects & Existing Customers

Marketing that Puts You Everywhere You Need to Be Step 3: Take Action and Remain Active

Marketing that Puts You Everywhere You Need to Be First Things First... - You’ve Got to Get Out There and Get Found - You’ve Got to Create the Necessary Web Presence - You’ve Got to Start Monitoring Your Brand Step 3: You Must Take Action AND Remain Active

Marketing that Puts You Everywhere You Need to Be Create a Long-term Marketing Plan Build a Marketing Program Incrementally to Control Costs Over Time, you Can Integrate all the Necessary Elements so They Amplify Each Other— Search Engines, Video, Social Media, Mobile Marketing Step 3: You Must Take Action AND Remain Active

Marketing that Puts You Everywhere You Need to Be Identify WHO Your Ideal Client Is and Where They Are Spending Time Looking For You Next, set up a presence for yourself wherever they are Last, engage them and keep on communicating with them Step 3: You Must Take Action AND Remain Active

Marketing that Puts You Everywhere You Need to Be So Let’s Recap:

Marketing that Puts You Everywhere You Need to Be Step 3: Take Action and Remain Active Step 2: Engage Your Target Customers & Existing Clients Step 1: Your Business Must be Easy to Find on the Internet

Marketing that Puts You Everywhere You Need to Be Step 4: Have An Easy Way To Communicate Over Time

Marketing that Puts You Everywhere You Need to Be Continue to Engage & Follow up Continue to Stay in Front of Your Prospects & Clients Continue to Provide Valuable Information Continue to Make Offers Continue to SELL! Continue to Engage & Follow up Continue to Stay in Front of Your Prospects & Clients Continue to Provide Valuable Information Continue to Make Offers Continue to SELL! Step 4: You Must Have An Easy Way To Communicate Over Time Monetize All The Work You Do!

Marketing that Puts You Everywhere You Need to Be Capture New Leads? Communicate with Existing Clients? What Tools Do You Use? What Are Your Strategies? What Are Your Tactics? Capture New Leads? Communicate with Existing Clients? What Tools Do You Use? What Are Your Strategies? What Are Your Tactics? Step 4: You Must Have An Easy Way To Communicate Over Time What Are You Doing to …

Marketing that Puts You Everywhere You Need to Be You Need to Follow Up You Need to Communicate and Follow Through You Need to Have Leads and Follow Up on Those Leads You Need to Make Sales in Order to Make Money Consider Your Cost of Sale! It Costs 6 to 7 Times More to get a New Customer to Buy than it does to get an Existing Customer to Repurchase You Need to Follow Up You Need to Communicate and Follow Through You Need to Have Leads and Follow Up on Those Leads You Need to Make Sales in Order to Make Money Consider Your Cost of Sale! It Costs 6 to 7 Times More to get a New Customer to Buy than it does to get an Existing Customer to Repurchase Step 4: You Must Have An Easy Way To Communicate Over Time If You’re Going to Stay In Business…

Marketing that Puts You Everywhere You Need to Be - Write Copy - Capture Leads - Follow Up - Make Offers - Make Sales - Write Copy - Capture Leads - Follow Up - Make Offers - Make Sales Step 4: You Must Have An Easy Way To Communicate Over Time It’s Difficult to: Without An Automated System! AND RUN YOUR BUSINESS SUCCESSFULLY

Marketing that Puts You Everywhere You Need to Be A Phonecall or a Visit will Always be the Best Way to Keep in Touch vis-à-vis Customer Service A Combination of Marketing, Social Media Marketing and Mobile/Text Message Marketing is Very Effective (Called “Cross- Channel Marketing”) Step 4: You Must Have An Easy Way To Communicate Over Time The Most Effective Way to Communicate and Follow Up:

Marketing that Puts You Everywhere You Need to Be Consider Where Your Ideal Client Spends All Their Time (besides Social Media)? 91% of Americans have Mobile Phones 20% of them (about 45 Million People) have Phones with Internet Capability Your Prospects and Customers are using Social Media – On their Computers AND on their Mobile Phones If You’re Business is Not in the Mix, Communication is Basically Taking Place Without You! Step 4: You Must Have An Easy Way To Communicate Over Time

Marketing that Puts You Everywhere You Need to Be Let’s Talk About Where You’re Finding Leads - Networking / Events - Telephone Book / Directories - Referrals - Advertising / Marketing - Your Website - Your Social Media Sites - Local Signage - Search Engines - Television / Radio / Other Media How Are You Measuring The Success of Your System? Step 4: You Must Have An Easy Way To Communicate Over Time

Marketing that Puts You Everywhere You Need to Be Advertising Affiliate Programs / Joint Ventures Affinity Marketing (Bundling) Catalogs Continuity Programs Database Marketing Direct Mail Internet Marketing Customer Loyalty Outdoor Media Promotions Public Relations Barter Mailing Lists Pay-per-Click Auctions Auto-responders eBooks Endorsements Public Radio Banner AdsBlogging Business Cards Contests Ebay Ezines Follow-up Marketing Freebies Guarantees Interviews List Building Membership Sites Network Marketing Newsletters Price Reduction Private Label Internet Radio Sales Letters Postcards Signage Sweepstakes Thank You Notes Up-sells Viral Marketing Website Welcome Message Occasions Pre-selling Special Pricing Public Speaking SEO Testimonials Tips & Tricks Surveys Videos Voic Newspaper Social Media Yellow Pages Events Directories Let’s Talk About Where You’re Finding Leads Step 4: You Must Have An Easy Way To Communicate Over Time

Marketing that Puts You Everywhere You Need to Be Your Sales Funnel Should Look Like This! Step 4: You Must Have An Easy Way To Communicate Over Time

Marketing that Puts You Everywhere You Need to Be You Should Have At Least 5 Channels To Capture Leads and Communicate Step 4: You Must Have An Easy Way To Communicate Over Time

Marketing that Puts You Everywhere You Need to Be Let’s Talk About Ways You Communicate/Follow Up - - Video / Audio - Phone Call / Voice Mail - Postcard - Letter - Text Message - Webinar / Seminar - Teleseminar Step 4: You Must Have An Easy Way To Communicate Over Time How Are You Measuring The Success of Your System?

Marketing that Puts You Everywhere You Need to Be Step 4: You Must Have An Easy Way To Communicate Over Time Let’s Talk About Ways You Communicate/Follow Up

Marketing that Puts You Everywhere You Need to Be Step 4: You Must Have An Easy Way To Communicate Over Time You’ve Got to Communicate – Both Talk AND Listen! Communications Must be Targeted Not “Spray and Pray” Communications Must Be Measurable You WILL Increase Your Sales Rate by Up to 5x With Multiple Channels of Communication

Marketing that Puts You Everywhere You Need to Be Cross-Channel Marketing: Starts With Capturing Leads and Building a List The Truth Is You Can Have 2,000 to 3,000 Followers on Facebook or Twitter, but If You Put an Offer on Either, You’re Lucky If You Get People Interested You Need to Have Lead Capture Channels Step 4: You Must Have An Easy Way To Communicate Over Time

Marketing that Puts You Everywhere You Need to Be Right Now, Text Message Marketing is HOT! 152 Billion Mobile Text Messages are Sent Each Month Most People Have their Social Media Messages Delivered via Text Message or or Both! 90% of Text Messages are Read Within One Minute of Receipt Step 4: You Must Have An Easy Way To Communicate Over Time

Marketing that Puts You Everywhere You Need to Be Think About What Would Be The Key to a Successful Marketing Program for YOUR Business

Marketing that Puts You Everywhere You Need to Be How We Can Help: Conduct a Marketing Assessment (of You AND Your Competitors) to Determine Which Elements are the Most Important for You Right Now Create Strategic Local Directory Profiles Create a Full Presence on the Top Social Media Channels Thorough Keyword Research Incorporated Into Your Website Would You Like to Apply These Strategies to Your Business?

Marketing that Puts You Everywhere You Need to Be How We Can Help: Set up Your Cross-Channel Marketing System Teach You How and Where to Start How To Build Incrementally How To Measure Results How To Do it with Zero Extra Work on Your Part Would You Like to Apply These Strategies to Your Business?

Marketing that Puts You Everywhere You Need to Be Basically, We Create Your Blueprint Would You Like to Apply These Strategies to Your Business?

Marketing that Puts You Everywhere You Need to Be We’ll put a plan together for you based on our assessment. We’ll Set Up Your Social Media Accounts and Customize them for Optimal Conversion. We’ll Teach You What You Need to Know In Order to Get You Going and Keep You Moving Forward. It will be Your Plan to Keep and Execute However You Wish. Would You Like to Apply These Strategies to Your Business?

Marketing that Puts You Everywhere You Need to Be One time cost of $1,499 One time cost of $2,499 X Would You Like to Apply These Strategies to Your Business?

Marketing that Puts You Everywhere You Need to Be AND, We can continue to do it all for you -- with zero extra work on your part -- with zero extra work on your part Would You Like to Apply These Strategies to Your Business?

Marketing that Puts You Everywhere You Need to Be We’ll Expand Your Directory Presence Monthly, Making Ongoing Recommendations and Changes We’ll Create Awareness Campaigns in order to Solicit Positive Feedback from Your Customers (Huge Traffic Booster) We’ll Conduct Your Brand Monitoring and Manage Your Reputation We’ll Assist with Your Automated Communication Campaigns We’ll Issue You a Monthly Analytics Report So That You Can Measure Your Success Would You Like to Apply These Strategies to Your Business?

Marketing that Puts You Everywhere You Need to Be Monthly Fees Start at $300 Would You Like to Apply These Strategies to Your Business?

Marketing that Puts You Everywhere You Need to Be Let’s get started right now by Answering Your Questions!