Competitive Benchmarking
Measures market penetration against your selected competitive set and enables you to formulate effective sales, marketing and revenue management strategies for improving performance in electronic distribution channels. Identifies your market’s top-producing travel agencies, key feeder markets and opportunities for deploying sales and marketing resources to improve revenue performance. Identifies lead time, length of stay, and arrival statistics for the market which can help fine-tune and improve the implementation of revenue management strategies.
GM Summary An overview of Market Penetration Performance Know your hotels rank and market penetration for the current period vs. prior year in a glance. Identify top performing agencies in your market for future sales opportunities.
Performance Summary: Key Measures by GDS Monitor market share and penetration by GDS compared to prior year Choose monthly or year-to-date data Visual alerts indicate when your market penetration is less than 100%.
Performance Summary: Key Measures of Electronic Distribution Understand 12-month market penetration and average rate trends Compare ADR trends vs. competitive set and identify opportunities for growth. Evaluate trend of market penetration for room nights and revenue.
Distribution Summary: Account Performance in Your Market Subscribers may request up to 150 total agencies View monthly and year- to-date information Defined Criteria Identify which travel agencies book your hotel and your competition, identify target accounts to solicit for business opportunities. Totals appear at top for easy viewing
Distribution Summary: Top Producing Cities and Countries View monthly and year- to-date information Select competitors top cities and countries
Revenue Management Summary Lead Time Statistics identify booking patterns at your hotel and the competitive set.
Revenue Management Summary Lead Time Statistics identify booking patterns at your hotel and the competitive set.
Revenue Management Summary Understand customer stay patterns in your market
Only report that provides analytics for multiple Internet distribution sites Provides competitive benchmarking for both retail and merchant Web sites Provides “Hotelligence” competitive benchmarking for Internet channel Provides analytics and performance Internet distribution strategies
Report Structure Executive Overview –high level overview of the hotel’s performance versus a competitive set Top Producers by Site –snapshot of room night, revenue and length of stay statistics by top sites Retail Details –Site by site comparison of performance on retail Internet sites versus a competitive set Merchant Details –site by site comparison of performance on merchant Internet sites versus a competitive set
Executive Overview Graphical representation of subscribers fair share of room nights & revenue for current year, with a year over comparison Compares average room rates between subscriber and competitive set for current reporting period and year-over
Top Producers by Site Interactive Report Interactive – subscriber can choose current month or YTD as well as room nights or revenue Graphs display where room nights are being sold versus competitive set Top 10 sites sorted by room nights to the subscriber
Retail Details Interactive Report Choose current month or YTD data Top producing sites are listed along with booking engine Displays room nights & revenue compared to one year ago vs. competitive set
Merchant Details Interactive Report Provides comparison of performance versus competitor hotels unavailable from data provided by merchant, auction or opaque site distributors
Performance Trends Previous 12 months, current month and YTD data is displayed Key metrics displayed for subscriber and competitive set Market Penetration graphed for both retail & merchant rates