Production and Supply Chain in 2050 Group 2

Producer Resources Government R&D Adoption Demand Consumer

Government Global leadership Scarcity management and co-operation BUT, we all know what self interest is Feed your own country or feed the world? Influence on trade and distribution

Producer Differing types of production (niche v quantity) Impacted by the resources Population Profit motive

Research & Development Demand driven Quantity – Population – Commodity – Private business opportunity Profile – Expectation – Discretionary – Private business opportunities Longview – Responsibility – Government role – Strategic oversight

Consumer Age of the consumer Increasing population Appetite and diet Life changes – quick convenient food Health versus diet Touchable food (stories) Country

Demand scenarios 1.Enough food (balance) 2.Not enough food(political instability, trade barriers, depletion of resource, bulk commodity production, conflict) 3.Too much food (niche marketing, refinement of food, more choice, luxury of things like animal welfare, carbon)

Global Requirements Political Stability & Willingness to Cooperate Comparative Advantage Global Standards Effective use of resources R & D Government Influenced – Market & Profit Driven – Ag Sector Lead

The Answer Agriculture is the answer.