Managing Enrollment Sharon Alston Vice Provost Undergraduate Enrollment

Office of Enrollment Mission Statement To recruit, admit, and support best fit undergraduate students for American University.

Enrollment Management  Occurs within a context  Is influenced by factors which are both internal and external to the university  Includes factors which are within and beyond an institution’s control

What are the factors which influence enrollment?

 College admission trends  Demographics  Other factors

Given the admissions landscape and national demographic trends, what does the future look like at AU?

 A few more undergraduates  Typical presidential election year enrollments for Washington Semester  Steady graduate and law enrollments

No plans to increase undergraduate enrollment. The Office of Enrollment will continue to:  Focus on identifying appropriate strategies to recruit and attract “best fit” students to AU  Refine its enrollment models to yield enrollment targets

A few final thoughts:  Enrollment management is both art and science  There are no “widgets”